Popular Joint Ventures That Work
April 30, 2009 by Christian · Comments Off
All around our economy, we find evidence of successful joint ventures. Look in the newspaper. Watch it on the news. Find it on billboards and advertisements. The most popular JVs have exerted a large influence on our society, our economy, as well as technological developments.
In America, and in most advanced countries in the world where the government has great influence and regulation over mergers and acquisitions, companies find that joint ventures are a great way to join forces without the strict government oversight. Below are some of the examples of joint ventures and the results you see almost every day.
Sony and Ericsson’s Joint Venture
Japanese electronics giant, Sony, has been a leading manufacturer of consumer electronics, including audio, video, and communications, for decades. Along with their established manufacturing pervasiveness, Sony has had a global marketing dominance in all their products, including motion pictures and music recordings. With all their marketing expertise, they still needed an innovative technology expert to develop a marketing relationship.
Enter the Swedish technology expert, Ericsson. Ericsson specialized in developing innovative telecommunications equipment for mobile networks. In 2001, Sony and Ericsson teamed up in a 50-50 joint venture now known worldwide as Sony Ericsson to develop and establish their innovative brand as the most attractive and dominant in the mobile handset industry. Their successful joint venture has resulted in the development, production, and marketing of some of the best handheld mobile phones available today.
Verizon and Vodafone’s JV Endeavors
And continuing with the mobile communications industry, who hasn’t seen the nice guy asking, “can you hear me now?” for Verizon Wireless? Verizon Communications was a leading deliverer of broadband and other wireless communications products. In 2000, they wanted to jump into the mobile wireless network provider industry and found a partner with European wireless behemoth, Vodafone.
Vodafone was the world’s leading international mobile communications group, providing wireless service to hundreds of millions of customers. They were able to tap into the North American market with a strategic joint venture with Verizon Communications. By combining Verizon’s cellular, PCS, and paging assets with Vodafone’s wireless communications technology and marketing, they have now become the nation’s “most reliable” and largest wireless network.
Joint Venture Between Mazda and Ford
Ford Motor Company had an available parts casting center located in Flat Rock, Michigan. Mazda saw an opportunity to purchase and rebuild the plant to begin producing a line of automobiles. After Mazda had success with their MX-6 models and producing Ford’s own Probe model, Ford teamed up with Mazda to form a joint venture company, AutoAlliance International in 1992. Since then, they have produced some of the leading automobile models, including the Ford Cougar line, Ford Mustang, and the Mazda 6.
These are just a few examples of the most visible and popular joint ventures in North America and the world. Though these joint ventures are large in scale jumping into international business and marketing, even small business owners can learn from them. Combining capital, technology, and marketing savvy are just a few of the ways business owners and entrepreneurs can create joint ventures. Using creativity and experience in business, there is virtually no limit in how two or more companies can combine to form a joint venture.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.
Phogenix run comes to an end Retailing An article from Photo Marketing
April 30, 2009 by Joint Venture Marketing · Leave a Comment
Phogenix run comes to an end Retailing An article from Photo Marketing
This digital document is an article from Photo Marketing, published by Photo Marketing Association International on July 1, 2003. The length of the article is 893 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Phogenix run comes to an end. (Retailing).
Author: Bonnie Gretzner
Publication: Photo Marketing (Magazine/Journal)
Date: July 1, 2003
Publisher: Photo Marketing Association International
Volume: 78 Issue: 7 Page: 22(1)
Distributed by Thomson Gale
ELECTROLUMINESCENT DISPLAYS Venture to Make Sell Substrates Company Business and Marketing An article from Display Development News
April 30, 2009 by Joint Venture Marketing · Leave a Comment
This digital document is an article from Display Development News, published by Business Communications Company, Inc. on March 1, 2001. The length of the article is 419 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: ELECTROLUMINESCENT DISPLAYS Venture to Make, Sell Substrates.(Company Business and Marketing)
Publication: Display Development News (Newsletter)
Date: March 1, 2001
Publisher: Business Communications Company, Inc.
Volume: 6 Issue: 3 Page: NA
Distributed by Thomson Gale
MOROCCO Joint venture construction plans for proposed build own operate transfer BOOT 66 000 000 first phase development of planned petroleum storage Gas and Petrochemicals in the Developing World
April 30, 2009 by Joint Venture Marketing · Leave a Comment
This digital document is an article from WWP- Report on Oil Gas & Petrochemicals in the Developing World, published by Thomson Gale on December 1, 2006. The length of the article is 838 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: MOROCCO: Joint venture construction plans for proposed build-own-operate-transfer (BOOT) $66,000,000 first phase development of planned petroleum storage terminal, HORIZON TERMINALS LTD. (HTL) [UAE] Order #: 125906.
Author: Gale Reference Team
Publication: WWP- Report on Oil Gas & Petrochemicals in the Developing World (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 14 Issue: 12
Distributed by Thomson Gale
Joint ventures involving cooperatives in food marketing Marketing research report
April 30, 2009 by Joint Venture Marketing · Leave a Comment
Joint ventures involving cooperatives in food marketing Marketing research report
QATAR Joint venture construction of planned 140 000 barrel per day b d oil refinery is scheduled for completion some time in 2008 and is expected to Opportunities in Africa and the Middle East
April 29, 2009 by Joint Venture Marketing · Leave a Comment
This digital document is an article from WWP-Business Opportunities in Africa & the Middle East, published by Thomson Gale on October 1, 2005. The length of the article is 450 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: QATAR: Joint venture construction of planned 140,000 barrel per day (b/d) oil refinery is scheduled for completion some time in 2008 and is expected to be followed by another 200,000 b/d plant, QATAR PETROLEUM CORP. (QPC) [Qatar], EXXONMOBIL [USA] & TOTAL SA [France] Order #: 102105.
Publication: WWP-Business Opportunities in Africa & the Middle East (Newsletter)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 14 Issue: 10
Distributed by Thomson Gale
DEPT OF JUSTICE CLEARS BELLSOUTH SBC WIRELESS JOINT VENTURE Company Business and Marketing An article from RBOC Update
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This digital document is an article from RBOC Update, published by Worldwide Videotex on October 1, 2000. The length of the article is 557 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: DEPT. OF JUSTICE CLEARS BELLSOUTH/SBC WIRELESS JOINT VENTURE.(Company Business and Marketing)
Publication: RBOC Update (Newsletter)
Date: October 1, 2000
Publisher: Worldwide Videotex
Volume: 11 Issue: 10 Page: NA
Distributed by Thomson Gale
BRAZIL Joint venture construction plans for proposed 750 000 000 steel mill move ahead DONGKUK STEEL South Korea CIA VALLE DO RIO DOCE CVRD Brazil on Mining Metal Making and Conversion
April 29, 2009 by Joint Venture Marketing · Leave a Comment
This digital document is an article from WWP-Report on Mining, Metal Making and Conversion, published by Thomson Gale on November 1, 2005. The length of the article is 984 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: BRAZIL: Joint venture construction plans for proposed $750,000,000 steel mill move ahead, DONGKUK STEEL [South Korea], CIA VALLE DO RIO DOCE (CVRD) [Brazil] & DANIELI S.P.A. [Italy] Order #: 115305.
Publication: WWP-Report on Mining, Metal Making and Conversion (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 14 Issue: 11
Distributed by Thomson Gale
International Business Negotiations 2nd Edition International Business and Management
April 29, 2009 by Joint Venture Marketing · Leave a Comment
International Business Negotiations 2nd Edition International Business and Management
Paperback. Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced by Western managers while doing business abroad and provide some guidelines for international business negotiations. The book is divided in four parts. The first part explains the nature of international business negotiations. The second part deals with culture and its aspect on international business and negotiations. Part three discusses negotiations for different type of businesses and finally, part four provides insightful examples from different parts of the world and provides concrete guidelines t
User Ratings and Reviews
5 Stars negotiate!
This book is compiled with articles of the specialist in the field of negotiating. It concist of four parts; the first part is introduction to negotiation, the second part deals with the cultural aspects of international negotiating, the third part handles the negotiating processes itself and the last part gives examples of negotiating styles in different countries, like US, Japan, Europe etc.. In the articles you will find are lovely and sometimes amusing examples that illustrate the theories.
Use Your JV to Create a Customer Value Solution
April 29, 2009 by Christian · Comments Off
Your joint venture is not just a way to make work easier for you and your JV partner. You have joined forces to benefit your mutual customers. This ultimately translates into shared JV success. When you focus your JV efforts to satisfy customer needs, you must create a Customer Value Solution (CVS) that will first identify customer problems and needs, and secondly, develop effective and innovative solutions that meet those needs.
Defining the Market and Problem
What does your customer need? This is the question you and your JV partner must ask when you sit down to develop your CVS. First, you should identify the target market that your JV is focused on.
- Define your current market – You can define your market through the combination of both you and your JV partner’s separate markets. Are you hoping to serve your current customers? Will you and your JV partner combine contact lists to pursue a sales letter campaign? With a combination of current markets, you can offer both sets of customers a new and value-added product or service. Be sure to tap into this existing market.
- Create a new market – Will your JV create new markets though the development of a new product or service? You may find that your combined forces will open new venues of market sectors that you have not tapped into before and even fill a needed niche market.
However you characterize the market for your JV, you will need to define and specify the problem or need of the customers within that market. Do your customers need a particular service to be performed quickly? Does your market demand your JV product for household needs? Technology needs? Lifestyle needs? Be sure you know how to address the needs of your customer before you create your CVS.
Develop a Solution
With your marked identified and the problem clearly defined, you must then develop an innovative solution that your market will want to buy. Your solution should encompass the strengths of both you and your JV partner. The market solution is the reason you joined forces in the first place, right?
It is necessary that the product or service solution that you offer your market have these three elements:
1. Innovative Idea – The solution you present to your potential customers should be innovative. Have you developed a better mousetrap? Is your service something completely new? Whether your JV offers a product, service, or both, your solution should be interesting and innovative so that customers will be attracted to the idea.
2. Competitor Differentiation – Why should your market buy your product or service? Make sure you offer your customers a good reason to buy from you, such as faster service, better quality, lower price, etc.
3. Value Proposition – And what, ultimately, is the value to the customer? Present to them your CVS in such a way that they understand the value they receive when they make a purchase. Customers want to feel good about spending money, and knowing they received value is one of the best ways to make them feel good.
Your successful JV depends on your ability to meet the needs of a defined market. If you have formed a JV, take these steps to assure that your product or service has a Customer Value Solution.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.
