How to Motivate People to Buy

If the purpose of JV marketing is to build your business, then you want to be ready for those new customers with effective advertising strategies that motivate them to buy. There is a psychology involved with purchasing that continues to be studies and refined, but a number of basic principles have been established that can help you increase your bottom line.

Consider these motivational factors to see which ones you can incorporate into your JV marketing strategy.

A Need

The most basic motivational factor in making purchases is a basic, fundamental need. We need to eat, so we head to the grocery store. We need to get to and from work, so we spend a few hours at a car lot.

When it comes to filling a basic need, most customers shop around for the product that offers them the best value. In these cases, showing how your product blows away the competition may be a good purchase motivator for your customers.

A Perceived Need

Some needs are real and some are all in the head. You may decide you “need” a new printer because your current one runs a little slow. You may decide you “need” a closet organizer because your possessions are jumbled up inside. These perceived needs to not fulfill a basic requirement of survival, but they can make life easier and more convenient. In some cases, you need to showcase the perceived need first, so your customer realizes how much easier his life will be with your product.

A Desire

We all have them: the desire to show up for work in the hottest car or enjoy a home entertainment system that lacks for nothing. Sometimes our desires get in the way of our needs, so we choose the items we want over the products we must have. To cash in on desire purchases, JV marketers must work to evoke a mood or emotion that inspires the customer to go through with the purchase.

Human Psyche

Within these three basic categories, there are fundamental psychological factors that motivate nearly all human decisions. These include:

• A need for more time, through convenience items

• A need for more money, through economically priced items

• A need for knowledge or self-improvement, which can be met through a variety of sources

• A need for love and sex, through products to rekindle your relationships or make you feel more attractive

• A need for security, which can encompass many aspects of the retail market

• A need for comfort, which is filled through a variety of home and entertainment items

Humans also have a need to perpetuate youth, as we have seen through product lines designed to make you look and feel younger from the inside out.

If you can tune into these basic needs, you can find the most effective ways to market your own goods and services, thus making the most of your JV marketing partnerships. When you begin to understand what makes people tick and what motivates them to buy, your advertising will become much more effective and your business will grow.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

3 Advertising Design Fundamentals for Joint Venture Marketers

You might have thought that securing a JV partnership with a bigger, more established company was all you needed to effectively build your business. However, the partnership is just the beginning. Once you have a company (or two or three) to work with, you need to develop an advertising strategy that will attract all those new customers to your business. These design strategies will start you on an advertising campaign that is sure to build your business.

Use of Color

The colors you choose for your JV ad campaign will evoke moods and emotions that will either inspire customers or turn them off completely. Here are a few of the basic colors and the reactions they tend to evoke:

• Red - Red is the color of passion, energy and power. This hue is a good choice to stimulate people to buy your product or service. Various shades of red can perform different functions, with lighter tints stimulating passion and darker hues evoking power and energy.

• Yellow - Bright and sunny, yellow is a good choice for products that make us feel warm and fuzzy, such as children’s items or leisure accessories. Keep your shade bright and fresh, even if you lighten the tint a bit. Yellow that becomes dull symbolizes dirt and decay, which are not the feelings that will get people to tune into your business.

• Blue – Blue is often a symbol of tranquility, but it can also stand for trust, reliability and wisdom. This is a good color if you want to build confidence in your company and the perfect choice for promoting cleanliness and precision.

• Green - The color of nature, green is often used to advertise products that are safe or friendly to the environment. Stick with shades like olive green, which signifies peace, or aqua green, a color of emotional healing.

Logo Design

In addition to the color of your advertisement, it is helpful to create a JV logo that will help customers recognize your company and your JV partner. Your logo can be used on all your promotional material, becoming a sort of corporate branding that builds your name recognition among the general public. Make your logo unique, yet something that customers will easily associate with your business.

Consistent Graphics

The appeal of your advertising will be in how professional it is conveyed. You can do much to kick your ads up a notch by proofing them for consistent fonts and colors. The theme of your ad should also be unified into a single purpose, whether it is to inform your customers about your product, create a need for the item, or sell your goods by evoking a certain mood.

The right advertising will make those JV efforts cash in big time, so don’t rush the process. Choose ads with the color, logo and graphics that exude professionalism and confidence in your business. You might be surprised at how many customers notice you because of your JV marketing but take the time to look further because of the quality of your advertising.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

The Psychology Behind Consumer Decision Making

When you begin the JV marketing process, you want to know that your efforts will be successful. To ensure you get the biggest bang from your marketing buck, it is important to understand the decision making process that goes into nearly every purchase made.

Many psychologists and marketing gurus have spent countless hours researching and studying the reasons that consumers move from thinking about a purchase to actually taking out their wallets and putting money down. This article will give you a brief view of the decision making process to help you find the most effective methods for inspiring your potential customers to buy.

Recognizing a Need

Before customers spend their hard earned dollars, they have to see a need. This need can be known to the individual, or one that you can make known to them by showing them how a particular aspect of their lives can be easier or more convenient because of your product or service.

To make the need known, you need to think of your commodity from the customer’s point of view. Demonstrate both the problem and the solution you offer to make your product as compelling as possible.

Information and Alternatives

Many customers, once they recognize the need, will next undertake an extensive information gathering process to weigh their alternatives and choose the best solution for their needs. The amount of time that goes into the information gathering is often directly related to the value of the product. More expensive or complex products and services will usually merit a more involved research time. In the case of smaller products or a more urgent need, the customer may bypass this step in the decision-making process completely in favor of obtaining a solution to their need as quickly as possible.

The Purchase

Once the information has been perused and the alternatives thoroughly weighed, the purchase process will ensue. This step may or may not be in the accompaniment of a negotiation strategy, depending on the value of the item and whether it is customary to bargain for a better deal.

You can call a customer to action by carefully working through the previous steps with them and motivating them to make a purchase decision. Make the buying process as easy as possible, so your customer can get the item he wants without additional hassle or frustration.

The Post-Evaluation

If your customer has thoroughly gone through all of the steps above and has successfully met his need with your product, the post-evaluation process should go very smoothly. It is important to reiterate to your customer the benefits of your commodity at the time of purchase to lessen his feelings of doubt after the fact. This will continue to encourage your customer that he made a good purchase decision and make him more likely to buy from you again when another need arises.

JV marketing successfully brings customers to your business, but without the knowledge of how the purchase process works, your efforts may fall flat. By understanding how consumers make their decisions, you are more likely to close the initial sale and enjoy additional business from that customer in the future.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Where are you focusing your time?

Life Optimizer Series

Where are you focusing your time?

Are your current actions bringing you closer to or further from your major objectives in your life, family or business?

This short optimization video challenges your to write down everything you do for the next 7 days to see exactly where your time is going.

I think you’ll be amazed at where your time is spent compared to where you “think” it’s spent.

To your success,

Christian

The Anatomy of an Effective Backlink

A backlink is a common tool used in JV marketing, which allows you to link your website with another to boost your Internet traffic. There are a number of benefits to backlinks, but the advantages are directly impacted by just how effective your backlink use becomes.

This article will provide the basics of backlinks to help you use this tool in your JV marketing strategy as successfully as possible.

Benefits of Backlinks

There are many good reasons to use effective backlink strategies in your JV marketing approach, including:

• Building traffic to your website

• Improving your search engine ranking

• Improving your standing on PageRank

• Establishing yourself as an “expert” in your industry

• The risk and cost of backlinking is minimal, especially in JV partnerships

There is no doubt that backlinks are an inexpensive, effective way to bring more traffic to your website. However, the amount of the benefit you enjoy from your backlinks will be directly affected by your ability to use them wisely. We have a few tips for you to consider when posting backlinks on your JV partners’ websites.

Relationship

It’s all about the relationship in backlinking, and the closer you and your JV partner are related, the more value you will get from your backlink. Choose a JV partner that is in a very similar industry, but not so similar that you are competing for customers. For example, a wedding planner might backlink to websites of florists or bakers, or a mechanic might backlink to car dealerships or auto supply shops.

Information

Backlinks are noticed more when there is content to peruse. This is why posting articles to article directories is such an effective way to use the backlinking tool. However, you can also use this concept with JV marketing by providing content along with a link to your website on other business sites.

For example, the wedding planner might write a post about coordinating the wedding flowers for the service and reception at the florist’s blog, along with a backlink to her own business.

Quality, not Quantity

Certainly, quantity is important when it comes to backlinks, but quality is even more likely to get noticed. Posts and articles used to backlink to your website should be well-written and interesting. They should also contain good keywords that make them easy to find on the search engines. The better your content, the more people will take time to read it and maybe click on your website at the end.

Comments

Commenting on other blogs is an excellent way to increase your backlink power, especially if you are working with your JV partner to this purpose. However, the best traffic is received when you are listed as one of the top commentators on a particular blog. You can enjoy increased traffic, as well as better rankings in this top spot.

The biggest advantage to incorporating backlinks into your JV partnerships is that you can enjoy the benefits of backlinking without paying for any of the links you get directly. Instead, you and your JV partners agree to provide backlinks for one another through your company websites, blogs and social networking websites. When the cost of backlinking is minimal to no cost, all the profits you receive through increased traffic and customers is icing on the cake.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

4 Tips for Approaching Joint Venture Partners

You know that JV marketing is a good way to build your customer base. You have even gone so far as to make a list of potential partners that could have a positive impact on your business. Now what? The next step is to approach some of those potential partners to see if you could move forward with a business relationship.

If your hands are getting clammy at the mere mention of professional networking and selling yourself to other businesses, you are not alone. Check out these four tips to approaching JV partners to make the process go as smoothly and successfully as possible.

Remain Professional

No matter how you contact your JV partners, whether it is by phone, email or traditional post, professionalism is something that should always be at the forefront of your mind. The written word should be formatted and composed in a business style, with the use of Mr. and Mrs. and common niceties like please and thank you littered throughout.

Do not be too obvious in your sales pitch; instead, outline your company, product and benefits of working with you clearly and succinctly. A potential partner will always appreciate your professionalism, even if the partnership does not work out.

Make it Personal

Templates, both in letters and emails, are never the way to get noticed. In fact, sending correspondence to total strangers is rarely going to elicit a response. This is where professional relationships come in very handy, and you can build those relationships through trade shows, conferences and other modes of professional networking.

Keep your business cards handy to exchange with the associates you meet at the venues. By making that personal connection first, you are more likely to inspire at least some consideration when you approach a business with a JV marketing proposal.

Show the Benefits

In a world of “what’s in it for me?” it is very important to show the benefits of working with you to any potential partner, first and foremost. While you may reap most of the rewards from the relationship at first, your JV partner can also see advantages in terms of commissions on your sales or mutual advertising. Begin with the benefits, and you may at least get your prospective partner to read your email or letter through to the end. This is the first step in obtaining a positive response for an official JV partnership.

Follow Through

Your first email or letter may not get read. Your initial phone call may not get returned. Persistence is the key in any successful JV partnership. While you don’t want to drive your potential partner crazy with daily phone calls or regular sales pitches, a polite follow-up to see if the person has read your proposal is certainly appropriate. Some JV marketers suggest correspondence once a week for a month to six weeks at a time. If a response is not received within this time frame, it is probably a good indication that it is time to move onto another prospect.

Finding JV partners and landing them can be easier said than done. Once you have a list of prospective partners, keep these tips in mind to help you successfully establish good JV partnerships that will benefit both businesses in the long run.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Make money online by developing “Supply and Demand Cash Streams” on the Internet for Unlimited Income Potential

How to make money online by developing “Supply and Demand Cash Streams”

The purpose of today’s video digest is to introduce you to a strategy called Joint Venture Brokering.  Specifically, how you can make money online by “Supply and Demand Brokering”. So make sure you watch this entire short take video, it’s only about 9 minutes, because I’ll outline my 3 step formula that you can use to start making extra money this week.

The Mutual Benefits of Joint Venture Marketing

Joint ventures can be a great way to introduce your business to the general public or take your sales to the next level through increased exposure and endorsement. But how does your JV agreement benefit your bigger and more established partner?

The truth is that JV marketing is mutually beneficial to both parties, but in different ways. It is important to understand the benefits a potential partner will receive from a JV partnership with you before you go out on the hunt for JV affiliates. We will show you how both the endorser and the endorsee benefit from a JV partnership.

The Endorser

This is the partner who is willing to share your information with his customers in order to help you build your business. What’s in it for him? First and foremost, money. In most cases, the endorser receives a portion of your sales to keep your name associated with his business. While it may seem like you are giving a lot to get a little at the beginning, most endorsees find that the ultimate benefits of a JV marketing partnership are well worth the costs at the beginning of the process.

Beyond the profit-sharing benefit, there are other advantages of a JV partnership to an endorser. First, they can build their own customer base by recommending related products of other businesses. This simple endorsement is much less costly than developing and marketing new products of their own, but they still reap rewards in building customer trust and loyalty. The endorser also gets the advantage of seeing whether their current customers will bite at your products, giving them an indication of the types of products their customers might like in the future.

The Endorsee

As the endorsee, there are plenty of reasons to consider a JV marketing partnership or two when you are establishing your business. First, you get to link your business name to another business that is bigger and more experienced. Those customers are more likely to take your offerings seriously because they are endorsed by a business they already know and trust. You can compete with bigger companies because you are riding the coattails of another “Big Boy” in your sector.

Another major advantage to the endorsee is traffic. While you might be able to use search engine optimization tactics effectively to drive traffic to your website, it won’t be anywhere near the amount of customers you can reach through linking to a larger business. The traffic that is generated is also high quality traffic, since the customers on your JV affiliate are more likely to be interested in your goods and services as well.

While you may already be familiar with the advantages you reap from a JV marketing partnership, your endorser gets some benefits as well. It is important to identify those benefits before you meet with a potential partner, so you can present your case from their perspective as well as your own. A good JV marketing agreement should be seen as a mutually effective approach to selling a business and building a bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

The Psychological Impact of Pricing

Once you have your joint venture established, your thoughts must turn to the most effective ways to market your product or service within your JV partnership. A key component to successful marketing is the way in which you price your goods or services. Sometimes the smallest tweak to your pricing structure will make a big difference in your bottom line. We have four tips to help you motivate buyers by simply setting your price just right.

Price for “Savings”

Customers like savings, even if the savings are merely psychological. For example, you will see many more items on the market priced at $9.99 than an even $10.00. Why? Customers will see the product priced below the $10 threshold. In a customer’s subconscious, there is a big difference between those two numbers.

On larger ticket items, the psychological savings perception might even be greater. Try pricing a $400 product at $395 and see if your sales increase. If you use the perception of savings effectively in your JV marketing venture, you are sure to get much more value from your agreement.

Price for Affordability

Many companies find that when they have a large ticket item or service to sell, customers are much more likely to pull out their wallets if they break the full price down into affordable increments. You might see companies advertise the goods for “just $1 a day,” so customers don’t get overwhelmed with a yearly bill of more than $350. The customer will be more likely to bite because they won’t feel like they are getting more than they can chew all at once.

Price for Value

Another good marketing strategy is to bundle products into a single purchase so customers perceive they are getting more value for the money. A popular approach is to throw a freebie or two in with the regular purchase. You might advertise your special as a “buy one, get two free” deal. Customers love the idea of getting more for less, and they may be more likely to snatch up your offer if you toss a few extras in for good measure. You can even add free sample of complementary products that may boost your sales the next time that customer heads to your website.

Price for Bulk

Package deals also work well in the JV marketing realm if you price your products in groups or sets for a single low price. While one product may sell well at $20 a pop, you may find that three items selling for $50 a set sells even better. In this case, your customers believe they are getting the bargains they want, and you are boosting your sales by encouraging customers to purchase more than one product at a time.

Once you have your JV agreement in place, it’s time to make the most of your marketing approach by throwing in a few pricing strategies that have been proven to boost sales. These simple pricing tips are not hard to implement, and they may reap big rewards in terms of higher customer retention and larger sales overall.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

How to Use Joint Venture Marketing to Increase Website Traffic

Joint venture marketing is a beneficial way to get your business noticed when you are just starting out in your sector. The ability to link with a more established business is an excellent way to build credibility and a customer base quickly and effectively.

One of the biggest advantages to JV marketing is that you can increase traffic to your website much more efficiently than by simply using search engine optimization techniques. We will show you a few ways to use your JV partnership to your fullest advantage when it comes to building website traffic for your business.

Backlinks

Backlinks are used to link traffic from one website (your endorser) to yours. Backlinks provide two purposes; they raise your search engine ranking and they help customers find you on the Internet.

To ensure you get the most from your backlink, you should not simply purchase it from another website (which is not only a black-hat strategy, but costly as well). Instead, you need to get your link by mutual agreement, such as a JV partnership. The way to build this type of business relationship is to find a website for a related industry, so the traffic at the original website will be more likely to be interested in what you are selling as well.

It is also important to analyze the website you will put your link on, since sites that get little traffic themselves, or link to illegal websites, may not build your traffic and may even lower your standings in the search engines.

Blogs

Blogging is the way to inform and interact in the 21st century. Many business owners develop their own blogs because people are often more likely to read content than pay attention to an advertisement. If your JV partner also has a blog, you can direct customers to each other through your blogs. This is mutually beneficial, since traffic increases to both websites, which means higher revenues on all sides.

Recommendations

If you find a JV partner who is larger and more established, you can rely on that business for recommendations for your goods and services. Your JV partner may put a link on his website, recommending your business for a related or highly specialized type of product or service. Your traffic immediately increases exponentially because your JV partner already sees a significant amount of traffic each day. More traffic means more sales, especially if the customers directed to you are already interested in what you have to offer.

Content is King

Once your customers find your website, the key is to keep them coming back for more. To encourage customers to sign up for your regular email correspondence, provide content on your website that is informative and entertaining. Your articles will draw your customers to your business and make them want to find out what you have to say next. When you have a good customer list for your opt-in marketing program, you build sales by maintaining regular contact that allows you to alert them to new products and special promotions you are offering.

JV marketing is an excellent method for building high-quality traffic to your website. When your customers come to you, your sales will effectively increase.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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