Develop a Mobile Strategy Find New Customers

joint venture marketing

joint venture marketing

Consumers are utilizing mobile devices more than ever today for online shopping, sharing photos, videos and messages. Developing a mobile marketing strategy with a joint venture marketing partner is an excellent way to reach customers and connect with these consumers in a fashion that’s innovative and can provide a rich engagement between customer and the brand. There are several ways to participate in the growing mobile marketing industry and find new customers that fit specific demographics. Partnering with an app development company or creating an ad marketing campaign is the easiest method of quickly reaching audiences of the iPhone and/or Android market. Another method could be developing an app either with a partner or on your own. It’s not always an easy choice which path to go and larger companies may experiment with both options.

Advertise / Sponsor

By far the easiest method of engaging with the mobile app user community is to become an advertiser or sponsor with a mobile app or mobile advertising company that can provide impressions on thousands of different sites in a fashion similar to Google Adwords. Mobile networks provide a platform that will allow you to place ads in a multitude of different locations. Work with a joint venture partner that’s seeking to gain access to specific demographics and create a co-branded marketing campaign or sell a solution that both partners can benefit from through the ad campaign.

Top 5 Mobile Advertising Networks

1. Admob by Google very large network
2. Mojiva has the capability for a small business owner to create a page easily that will display on mobile devices well
3. InMobi Large network that delivers rich content ads
4. ValueClick Large mobile and iPad presence
5. MilleninalMedia Long standing mobile advertising platform

Sponsoring an app can also be part of a joint venture marketing agreement for both parties to find new customers. There are dozens of mutually beneficial marketing scenarios that could present themselves depending on the industry of the company seeking a mobile strategy to reach a target audience. Many app developers also benefit greatly through promotion of their apps and may be interested in doing shared marketing to each other’s customers for a period of time. Most developers are not large companies with significant resources and could likely be open to creative marketing strategies. These types of trades for marketing can be done on a one to one basis with independent mobile developers that have an app that fits your niche as well.

Depending on the app developer there may need to be a financial payment for advertising for a period of time on a free app, however this can still be an effective way to saturate a brands presence with a targeted demographic.

Build

Building an app can be tricky. In order for it to be successful the app needs to be providing true value to customers on several levels instead of just being an app to promote a brand or product. With the right marketing partner an app can be created that drives interest in both the app and then subsequently the company which in turn leads to finding new customers that are willing to buy. An app can cost anywhere from a few hours of time to $25,000 plus, so it’s wise to think a strategy through completely and brainstorm how you and your partners plan on rolling out the app to existing customers and a wider audience as a whole.

Easy Solution

The quickest and easiest solution is to use a service like Appmakr that can help anyone develop an app with no coding required. There are several precise steps that must be followed but an app can be built quickly with many different modules available from video to rss feeds.

Full Service

Hire a mobile development team to take the project from start to finish. This is the wisest solution but will cost you in resources. This is why developing a co-branded solution with a joint venture marketing partner is the best approach to reduce the costs on both parties. As long as the relationship has been structured properly then everyone can benefit from the creation of a mobile app to reach and engage with the right potential new customers.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Build a Sales Training Wiki to Educate Partners to Attract New Business

joint venture marketing

joint venture marketing

joint venture marketing partners attract new business and well trained partners close deals. Setting up at least a basic online wiki about the partnership, company or products is important so that everyone who needs to know can have access to. Creating a working document like a wiki allows your businesses to have a central location where specific product information, new product announcements or special sales information can be found. A wiki should be a tool that partners refer to on a regular basis rather than a FAQ that might be provided in an early training session with a new partner. There are both complex software and easy “drag and drop” applications to set up online wikis that can be built quickly with existing marketing collateral and company information that’s essential for sales reps and others to know in order to close deals.

The following are a few important elements of an online wiki for part of the communication channel between partners.

• Company Overview

Include a few paragraphs about the company just as a quick reference to reinforce the way that the company needs to be represented to a new potential customer. By keeping short paragraphs that can teach a sales representative a short blurb about the history of the company and a supporting comment related to the industry is a great piece to develop at the top. Have additional information for supporting details through a link out to the website, but always concentrate on the first couple of lines for each section as those need to be short and punchy and allow the sales reps to then do their work to attract new business so you get leads that will result in closed deals.

• Points of Contact

This is a very important segment of the wiki that needs to be kept up to date on a regular basis. This can help ensure that when a specific problem occurs or a unique opportunity is presenting itself that the right person is being contacted. Make sure for critical points of failure that a business partner has at least two people that can be contacted if the primary person is unavailable during an emergency. It is not essential or necessary to have the executives listed in this portion of the sales training wiki unless relevant. The point of this is to have a working document that keeps all of the active people implementing roles in the business partnership related to selling and servicing a customer.

• Product / Promotions

Keep links to product information and sales sheets that can be quickly downloaded and emailed by sales reps to potential customers. Sales representatives should be reviewing this section on a specific time determined by the two companies. This way they’ll know that any new products or special promotions will be in the system every Monday at 10AM for the week ahead or whatever schedule fits the company.

• News

If there is important company news within the last few months, have this in the wiki so the sales rep can answer accordingly if asked a question regarding the news. This is very important if there has been something negative; as it is essential people have an appropriate response.

• References

If applicable, have a basic reference list that can be provided by a partner when they are discussing the partnership with existing clients or at least have a past / current client list that can be shared.

• Attachments

It’s important to always have a list of attachments with the link to download the document. Make this list in order by date so that the newest items are always at the top. Making a wiki that is only text really does not take advantage of the benefits a wiki can provide. A well-developed wiki can help attract new business with the support of partners that are fully educated about the partnership and the product and services available.

If you have a team that is supporting your website, ask them to recommend an easy to use wiki platform that can be hosted on your server. Another option is to select a cloud based wiki tool like Zoho Wiki and use the drag and drop features to set up the wiki training page. Don’t think a basic FAQ will get the job done in terms of educating a partner’s sales force. You need to develop many tools that will ensure the information is absorbed and a sales training wiki can be a great fall back tool for anyone that needs to quickly catch up to speed before meeting with a customer.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Attract New Business With An Amazing One Page Flier

A single one page flier that is short and sweet with exceptional imagery can help attract new business through a joint venture marketing partner. Gone are the days of needing to have a detailed tri-fold brochure or complex marketing packet / folder in order to deliver the information customers require to make a buy decision. People are inundated with marketing from many different mediums and so often a business is required to capture a potential customer’s attention in seconds and one effective method that’s proven to attract new business is a well thought out sales brochure that is a single page that is heavy with images versus blocks of text. If a business can capture a person’s interest with a simple brochure then a website can be used to provide more in depth detail and answer additional questions that may exist. If a large portion of a joint venture marketing activities occur in person through sales reps or customer service representatives than it is essential to arm them with the capability to deliver the sales pitch in a single sheet of paper. The following are items to be concerned with when developing a sexy brochure.

Images

Deciding what images to use and the number of images on a flier are essential to creating a great marketing brochure. A good flier should have around 3 images at the most. A company logo is essential. When working with a joint venture partner there logo should also be present if they will be handing out the flier to their existing customer base. This helps reinforce their support of the partner company and validates the partnership. If a company is interested in being a joint venture partner, but hesitant about co-branding marketing collateral this is a red flag concerning the company’s commitment to the partnership and should be cause for concern about moving forward with the relationship. This should be discussed in the early developments of setting up the relationship. The next important image on a flier should be something eye catching and resonate with the customer base. For example, if marketing a moving company the image should reflect a happy family with smiling faces as that is the experience that needs to be sold to the customer base since everyone knows moving can be stressful. Lastly some fliers can benefit from an infographic. An infographic is an image that utilizes an image or several small graphics and very limited words to deliver a lot of information. This can be used to showcase features of a product.

Text

The biggest failure most small businesses make when developing a marketing flier is using way too much text. Utilize bullet points with three to four word blurbs that get right to the point. Identify a problem, address the solution as the product or service being sold and direct customers to how they can gain additional information whether it’s a website or a direct phone number. It’s important to not get in the habit of writing blocks of text. Even a couple of full sentences can be too much text on a marketing flier. The best fliers say very little, but deliver the message that a product or service is the best solution and can deliver results. When seeking to attract new business from a joint venture partner that will be capable of handing out a marketing flier there will more than likely be a conversation with the potential customer from a sales representative or someone with additional information about the product or service. The one page flier helps reinforce the opportunity when the potential customer has gone back to their office. Sometimes a flier will be tucked away for weeks, but when needed, can be found or is just stumbled upon later and helps trigger the conversation with the sales rep and encourage a phone call or additional online research.

It’s important to use a flier for the purpose it is designed for, to help reinforce important ideas about a product or service and help direct new business to more information about how to contact the company to buy the product or service. It does not need to answer every question nor does it need to provide in depth company information. Make a short and sweet one page flier with great images and your joint venture marketing partners will have an easier job in attracting new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

6 Inches From Success

If I told you that you were 6 inches from success, would you believe me?

Probably not, sounds like a lofty concept, but it’s true and here’s why.

Your 6 inch success mechanism

Your brain, that 6 inch mass of matter between your ears is what determines how successful you are. Specifically, it’s the front part of your brain, just behind your eyes. When you come up with an idea, implement or take action on that idea you’re engaging the Frontal Lobe area of your brain.  The Frontal Lobe is one of the four major divisions of your brain, but that’s not really important here. What’s important is this this part of your brain regulates decision making, problem solving, control of your purposeful behaviors, consciousness and emotions. This is where all our experiences start, positive and negative.

If you think you’re right or you think you’re wrong, you’re exactly right…

You’re probably asking, “Why is this relevant to my success?” Good question! Let me start out by saying that most of us don’t even know what success means. I mean we say, “I want to be happy”, or “I want to be successful”, but we don’t take the next step to define what happiness is or what success really means to you. Why do we do this? Once reason is because it’s not logical, it’s an abstract process. It appears to be difficult. Anything that’s abstract can have an unlimited number of options. If we fuel our thoughts with so many ideas and never decide on a path to take, a direction to go in or define a starting point, we get overwhelmed and wind up not making any decisions at all.

Guilty of not deciding

I’m guilty of this myself. I can honestly say that there are things that’s I’ve wanted to do, be, have and experience that have taken me 20+ years to accomplish. Did it take me 20 years of trying to make them happen? No! They actually took me less than a week to accomplish, but that’s because I never made the decision to do those things. I’ve lost valuable relationships, 100’s of thousands of dollars, and most importantly I’ve wasted time. Something none of us can get back.  Once I decided, the outcome was quick and surprisingly easily to bring my intentions to fruition. What’s been in the back of your mind for weeks, months and years that you’ve not decided to take action on?

Get clear on what you want or you may never obtain it

You need to get quite with a pen and paper and define what does success really mean to you. Is it a finite amount of money in the bank, a business that earns us monthly, residual income, a certain type of car in the garage, a contribution to worthy cause, a smile from a loved one, the love and respect of your partner, the birth of your first child? These are definable, finite, explainable and tangible success goals. Once you define and write down what you actually want our Frontal Lobe goes to work to create what we’ve decided on. The crazy thing about this process is that it works automatically in our brains without us having to do much of the heavy lifting through conscience thought. The challenge is that we over-think, over-analyze, create doubt and simply don’t really believe we can obtain the objects, situations and conditions we want to create. Trust in this process. Think, decide, execute. The simple truth of positive and negative reinforcement will guide you towards your success goal. Don’t worry about making it perfect; just take the action needed to make progress.

Decision is your first step to a successful outcome

It’s relevant because all aspects of success start with a decision. This is part of your inner control mechanism. Sounds simple, but this is where most of us get blocked by fear, stop, never start or simply cast off our ideas as not import or they won’t fly. You’ll make excuses and come up with multiple reasons why your idea or concept won’t work.  These negative supporting thoughts are not based on reality or you actually deciding and doing something about it, but are merely based on 2 things, your past successes or your past failures.

Feed your brain with a positive outcome

When you think about something you’re feeding your brain. Feed it good thoughts and outcomes and your behavior will follow. Feed it negative, self-doubting thoughts and your reality will reflect those thoughts. Your brain uses points of reference as a starting point to execute your decisions. It’s almost like your brain is one big mind map. It starts with a core experience and builds out from there. This is why it’s so easy to fail or succeed based on your history and how you’ve handled your past experiences. Even if you’ve failed more than you’ve succeeded, you can flip that experience around in an instant by feeding your thoughts with successful outcomes as a way for your brain to go to work on what you want.

Define, decide, execute, repeat

So remember this. If you only remember once concept, one take away from this article, it’s to Define, Decide, Execute, Repeat. Define what you want. Get really clear on this and write it down. Decide that you’re going to do to make it happen. Take the steps needed by executing or taking action on your decision. You’ll be amazed at how a simple start can empower you to take the next step. This will happen through positive and negative feedback from your brain that will tell you what actions to take next. Repeat your actions until you get to your success level. It really is that easy so don’t waste any more time. Get working on what you want to create the life that’s in your mind’s eye.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture Partnering relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing and Success Strategies join his free report on Joint Venture Marketing.

Establish a Strong Presence to Get Clients Online

A joint venture marketing partnership can help promote a brand or product to a large customer base, but in order to get clients online it’s important to have a strong online presence with positive remarks from many thought leaders in an industry across many different online communities. It is not easy to quickly build a very visible brand online as most savvy Internet users rely on many different websites and personal recommendations to assist their decision making process when evaluating a new product or service. For most industries there are several places that are important for a business to have a strong brand.

The following are all sites that should be considered for creating content to achieve the product awareness that is required to get clients online. While a joint venture is extremely important for getting a name into a customer’s mind, most people will initiate at least a basic Google search for making even small purchases and will go deep in Google if the purchase is of a significant dollar value. A business person doing their proper due diligence before making a purchase will often go to at least a few of the following locations looking for additional information, personal product / service reviews and search for both positive and negative opinions. It’s common knowledge that it often takes multiple marketing approaches to reach an end customer and close the deal, so prepare for the momentum that can occur with the promotion provided by a joint venture partner.

Social Networks

Facebook, LinkedIn, and Google Plus are all important to utilize to develop a strong brand presence in order to get more clients online. Small businesses may only have the capability to set up a simple profile with the business owner promoting the product or service to their personal networks within these sites. Larger companies are capable of setting up more complex campaigns with larger groups of people participating with their brand online, but regardless of a business’s capability to fully capitalize on the benefits of social networking, avoiding them altogether can damage the online brand by simply not showing up at all. When a partner recommends a product or service to their customers it is important that the customer can find more information about the company when searching on their preferred social network site.

Business Listing Sites

Yelp, Google Places (which is combined with Google Maps), and the Better Business Bureau are all important locations to have a basic presence. It only takes a few minutes to go through the processes of signing up and claiming the business as your own if you are the business owner. This allows for customizing the profile and providing additional information that’s important for customers to find. Failing to go through the claim process will not mean the company does not show up on these sites, as they still will if the business has been around for more than a few days and has an active website, is incorporated, etc. However it will mean that an opportunity to craft the message customers receive about the company is lost. These sites all have a high likely hood of showing up in the top natural Google search results if a potential online client is searching for more information after hearing about the business through a joint venture partner recommendation, so take advantage of that by building out a strong profile.

News & Information

Creating basic press releases and developing a process for promoting newsworthy information through press release distribution sites like PRLeap, Reddit and Digg which are news aggregation sites and Quora or Yahoo Answers will help get broader community opinions about the product and service. While social networks and business listings are easier to control and manage, news sites have the capability to provide reader opinions which can be positive if done right and negative if done incorrectly.

Getting news stories indexed within Google news can be frustrating at first, but can be achieved through several PR websites for a fee. When participating in News Aggregation sites and Question and Answer sites it’s best not to over sell and to be supportive of the community in general rather than just talking about a specific product or service in order to build the credibility from others within a specific industry. Use industry expertise and knowledge to build a strong brand online through these sites which will result in getting more clients online.

Develop a strong brand online to reinforce the positive impacts of joint venture marketing campaigns. By developing a strong online brand a company will not only ensure that a joint venture marketing activity is more successful, it can also be a catalyst for acquiring JV marketing partners and thus should be an integral part of any efforts to develop a strong JV marketing business model.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Personal Introductions Attracts New Business

Joint venture marketing relationships are designed to attract new business and one of the best methods for reaching customers and closing deals is through personal introductions from a joint venture partner. These introductions can come in many different forms, but are based on the trust that exists between a company / individual and the customers. It should be the goal of every partner to leverage this trust as much as possible without crossing the line that damages the relationship to maximize a marketing partner. Depending on the partnership and the products / services that are being offered to the customers, the following three types of personal introductions will work, but one may be more effective than another based on the situation. It’s best to discuss the types of introductions that will be made while setting up a relationship with a new partner to ensure everyone is on board and committed to leveraging their trusted relationships to drive success for the partnership.

Personal Introductions – Face to Face

While a face to face meeting can be the most time consuming type of personal introduction and recommendation it is also the most likely to attract new business and result in a quick sale or at least end with the potential customer understanding the offering with any immediate questions answered. Meeting in person allows both parties to work closely to ensure that customers are satisfied and take an active role in creating a successful joint venture marketing campaign. Try and keep a face to face meeting to 30 minutes in length. Have marketing collateral that the customer can review at a later time if they have any questions. Always send an email after the meeting and CC the partner that assisted in setting up the meeting so that they are confident in the way that their customers are being handled and taken care of properly.

Personal Introductions – Sales Call

Setting up a sales team within a joint venture that will make personal introductions to an existing customer base will not only attract new business, but is an effective method of reaching many customers quickly and saving time for meetings with only the hot leads that come through the partners sales channel. Review the script that will be used for all outbound calls concerning the product or service, even if this is only a few lines for an introduction that is added into a sales person’s routine call for either new business or maintaining relationships with existing customers. If the message concerning the partnership opportunities is lacking the right hook then it will not be as successful in attracting new business so dedicate time to assisting a partner to craft the right pitch about a product or service.

Personal Introductions – Video Recommendation

While the two options above tend to be a much better solution for an introduction from a partner, sometimes a short video recommendation akin to a product testimonial from a joint venture marketing partner can be very successful at least as a supporting marketing tool to reinforce other marketing avenues. While having a person face to face or on a phone call to answer specific questions is valuable, a strong message of support from a CEO or other executive depending on the size of company can carry a lot of weight in customer’s eyes. These can be utilized as a type of validation and can be used in many different ways, even pointing non partner related customers to the video.

Attract new business utilizing a joint venture marketing partner’s ability to reach their customer base and capture their attention. Sometimes it will take many different methods to reach a customer or finally convince someone to make a call or request a meeting. It is best to have clearly defined the processes for implementing at least these three basic ways of gaining a personal introduction from a joint venture marketing partner.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Get More Clients through Joint Venture Marketing Partnerships for Facebook Pages

Small business owners can benefit greatly by setting up Facebook pages to get more clients from a joint venture relationship. Setting up focused Facebook pages with marketing partners give businesses the capability to capture audiences that are very interested in a specific topic or reside in a certain location. The rewards from social media marketing can be tremendous when the campaigns are executed correctly for driving traffic to websites. Small business that are product focused companies can benefit immensely by creating joint venture marketing partnerships with companies that are capable of developing the right marketing campaigns, interact with large networks of social power users, and get the product in front of potential buyers. A well-executed Facebook page can be way more valuable than spending money to advertise on Facebook, people use the network to interact with friends, find interesting information, and get recommendations from their social graph and it’s these three activities that a business wants to tap into in order to generate revenue from a Facebook campaign to get more clients with joint venture marketing.

Facebook Marketing Partnerships

Building a Facebook page that generates lots of interest from a target demographic is not an easy task. However, when a partner has the ability to create fresh content that can be distributed through the right online users to the sites and places that create successful viral marketing campaigns a business can generate significant numbers of leads that result in sales. There are lots of expert marketing individuals and firms that have these experiences and small business owners that want to build a brand through social networks can develop joint venture partnerships with social media marketing as the focus. Instead of having to hire internally to develop and implement social media content and campaigns do a business deal to drive sales and brand awareness through Facebook.

Content for Page

The content that is required to get more clients through a Facebook page will be very diverse. It is important to have a combination of content that is interesting for visitors and fans of the page. Short blog articles are an important element for educating fans of the page about the products or company. Videos that are educational in nature and videos that are funny are more likely to be shared with other people or posted on other sites. Creating infographics or pictures that provide a lot of information through photos and short blurbs of text or display information in a unique way as to make a specific point, can be interesting and something people like to share with others.

Give Back to the Fan Community

It’s important to be open to developing a rewards program for fans on Facebook that purchase and use your products and recommend them to their family and friends through the social network. This can be accomplished in a few ways very easily. Provide special discounts that are time constrained and go out only to the people that are friends on the page. If you have excess inventory in a specific month work with your Facebook marketing partner to develop a unique campaign focused on that specific product and provide a significant deal to the Facebook network. Give fans of a product the ability to earn money through their own recommendations. Giving a fan a 5% revenue share for business leads that come through their social network is not a huge tax on the bottom line if it helps develop a long term customer. Another common reward, if applicable with the products being sold, is if someone refers three people to buy the product they get one for free or at a significant discount, this a common marketing tactic used by daily deal sites such as Groupon and Living Social to help promote social networking activities amongst the customer base.

Depending on the product or service you provide using picture contests on Facebook or other types of content contests is a great way to keep fresh photos, videos, and blog entries on the Facebook Fan page. Photo and video contests can be excellent ways to get people to not only share their own photos using a product, but also an opportunity for them to ask friends to vote for their picture so they can win the contest. So be open to giving back to the community that a joint venture partner develops to market the brand and products too. This will drive more traffic and participation from the community rather than a standard Facebook page that is only interested in pushing out content from one contributor and lacks incentives to share.

Utilize Facebook to engage with specifically targeted customer bases to establish a strong online brand in the market. Many small businesses have a better social media marketing experience when they establish a joint venture marketing partnership versus hire a marketing firm or just use internal employees to create a Facebook Fan page and develop a fan base. When executing a social media strategy make sure to service the community at large with rich and interesting content and allow for personal engagement with the page with the potential for reward, just for loving a company’s product and talking about them on Facebook.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.