This article will provide the basics of backlinks to help you use this tool in your JV marketing strategy as successfully as possible.

Benefits of Backlinks

There are many good reasons to use effective backlink strategies in your JV marketing approach, including:

• Building traffic to your website

• Improving your search engine ranking

• Improving your standing on PageRank

• Establishing yourself as an “expert” in your industry

• The risk and cost of backlinking is minimal, especially in JV partnerships

There is no doubt that backlinks are an inexpensive, effective way to bring more traffic to your website. However, the amount of the benefit you enjoy from your backlinks will be directly affected by your ability to use them wisely. We have a few tips for you to consider when posting backlinks on your JV partners’ websites.

Relationship

It’s all about the relationship in backlinking, and the closer you and your JV partner are related, the more value you will get from your backlink. Choose a JV partner that is in a very similar industry, but not so similar that you are competing for customers. For example, a wedding planner might backlink to websites of florists or bakers, or a mechanic might backlink to car dealerships or auto supply shops.

Information

Backlinks are noticed more when there is content to peruse. This is why posting articles to article directories is such an effective way to use the backlinking tool. However, you can also use this concept with JV marketing by providing content along with a link to your website on other business sites.

For example, the wedding planner might write a post about coordinating the wedding flowers for the service and reception at the florist’s blog, along with a backlink to her own business.

Quality, not Quantity

Certainly, quantity is important when it comes to backlinks, but quality is even more likely to get noticed. Posts and articles used to backlink to your website should be well-written and interesting. They should also contain good keywords that make them easy to find on the search engines. The better your content, the more people will take time to read it and maybe click on your website at the end.

Comments

Commenting on other blogs is an excellent way to increase your backlink power, especially if you are working with your JV partner to this purpose. However, the best traffic is received when you are listed as one of the top commentators on a particular blog. You can enjoy increased traffic, as well as better rankings in this top spot.

The biggest advantage to incorporating backlinks into your JV partnerships is that you can enjoy the benefits of backlinking without paying for any of the links you get directly. Instead, you and your JV partners agree to provide backlinks for one another through your company websites, blogs and social networking websites. When the cost of backlinking is minimal to no cost, all the profits you receive through increased traffic and customers is icing on the cake.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

how to get more backlinks

Phew, this is a multi-faceted subject and I want to emphasise it’s not clear cut. But here is what I know in my analysis at the Backlinks clinic:

Authority – basics

The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your content. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are trustworthy sources of content and it’s a proven fact that as far as Google is concerned backlinks from these domains to your web pages will contribute authority to your web pages. Another perfect example is Wikipedia as the entries here are mostly added by by tribes of humans as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you inherit their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.

How Google declares what is and isn’t authoritative is a guarded secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google untilzes in its efforts to try and regulate probably the most significant technological resource of our times.

How not to get Backlinks

In the same vein it’s valuable to state some ‘black hat sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the prime examples are:

• Paid backlinks – hubs where individuals purchase and sell backlinks
• Comment spam – entries that have links on web sites that are just not associated to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
• Backlinks from ill reputed web pages – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but reputable media portals seem to get a lot of authority and I have definitely seen significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as some of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future article….