Tips for Getting More Clients from Marketing Activities

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

How to Market Effectively through Joint Venture Websites

The content on joint venture websites amount to the largest portion of most marketing campaigns. There are a few core basics that every joint venture marketing website should have set in place. Using video is an excellent way to communicate specific messages directly to the consumers. Crafting and placing banner ads that actually target the real demographic of visitors to a website is important if there’s any hope of converting traffic into sales. This is especially true for small niches. Creating blog posts on both joint partner’s websites as well as category specific blogs set up on landing pages are crucial for consistent content that engages the community and provides the search engines the content needed to drive better rankings in natural search results.

Video Content

Using video content is one of the most successful ways to effective marketing on joint venture websites. When the right video has been made, it will not only peak a customer’s interest in a new product or service, but assist in the sales process to encourage either a click through and purchase or result in the customer making a phone call that the sales rep is focused more on closing versus selling. Videos can serve many purposes and are excellent tools for quickly explaining who a company is and the core details about a product or service. Videos are also perfect for social media campaigns and engaging with different communities on the web. There are countless numbers of video sites like YouTube that a video can be posted to in order to increase visibility of a product or service. Using video in social media channels also encourages others to help pass the content along to their friends only furthering the exposure that is sought when marketing a new product or service. These types of social focused videos are most suited for consumer based products and videos that can achieve going viral pose the possibility of produce an incredible return on the investment.

Banner Ads / Affiliate Ads

While most Internet users have become savvy enough to surf the web without clicking on many ads, if the ad is very relevant to the specific interests to the reader there’s a likely hood of gaining their attention and click increases. This is why it’s very important when spending time developing online joint venture marketing relationships that the demographics of the website visitors is really understood. Doing a big campaign with a new partner that is supporting a different market is a waste of every one’s time and resources, but still plan on having some killer banner ads that are short and sweet and sell your product and service, and make sure they are only served on the right pages.

Blog Posts

Blogging is one of the best ways to generate fresh content on a joint venture website. Setting up a website to market a new JV opportunity is easy to do and with “one click installs” like WordPress or easy set up with Google Blogger, every marketing related website should have a blog. If maintaining a quality blog is too much work, it is easy to find individuals that enjoy writing and will be knowledgeable about the subject that they are hired to write about. These marketing support team members can maintain daily or weekly fresh content on a blog at a very reasonable rate. Asking JV partners to write guest posts on a blog is another excellent way to get low cost content that is very relevant to the marketing of the joint venture. Getting a new partner to commit to writing content occasionally for a website blog is a way to ensure continued participation in the efforts that will produce a long term benefit to the partnership since every new article is increasing the websites exposure to the search engines and improving the results in natural searches.

Joint venture websites need to be taken seriously in order to make sure that the right content is being used to market the partnership. Develop engaging content that clearly explains the products and services. JV partners should constantly increase their capability to consistently produce new articles and videos to keep building a stronger presence on the web for long term SEO results.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.