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250 million in 11 months using integration marketing

February 20, 2010 by Christian · Comments Off 

What I’m about to share with you could seriously change your financial future in a positive way…

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.

How a Joint Venture is Turning Texas Green

December 21, 2009 by Christian · Comments Off 

Energy production is expensive, and a heavy investment is required to build the plants necessary to turn fossil fuels into energy, such as coal plants. It is also expensive to manufacture plants that turn natural resources into energy, such as river dams and wind generators. However, thanks to the help of a recent joint venture of both U.S. and China companies, the largest wind farm in America will be developed in West Texas.

The Joint Venture Partners

A-Power Generating Systems Ltd. is a China-based company that specializes in distributed power generation, and it owns China’s largest wind turbine manufacturing facility. They have teamed up with the U.S. Renewable Energy Group and Texas wind power developer, Cielo Wind Power, to form a joint venture in West Texas. This JV will entail a wind farm project covering 36,000 acres of land and will generate approximately 600 MW of electricity per year.

Why Texas?

In a state that was made from the discovery and drilling of crude oil, clean wind will now be one of its largest energy output. Why did they choose Texas? It turns out that the largest state in the contiguous U.S. has enough sustainable wind in parts of West Texas to build the wind farms. Except unlike oil, the resource never runs out.

These choice conditions were ripe for China’s largest wind turbine manufacturer to bring their technology, expertise, and money to the U.S. The JV will largely be financed by China banks, but will also be financed in part by loan guarantees and grants from the U.S. government. The total cost for constructing the wind farm is expected to be $1.5 billion.

The result of this JV will be the largest wind farm in the country – and possibly the world with the size of wind generators used. The final count will be 240 wind-generating units, each capable of about 2.5 MW per year, which is the largest power output for any wind generator. Previous wind generator models typically produced an average of 1.6 MW. The total estimated power generation would be 600 MW per year.

Joint Ventures: Turning the World Green

This is an exciting time not just for Texas, but also for the world. With quickly depleting natural resources, the entire world needs to eventually switch its dependency of power consumption to renewable sources. With the superior wind generator technology coming out of China combined with the expertise and cost-efficiency of Cielo Wind Power, the new farm will be a litmus test for future wind farms with larger wind generators.

This is a big example of how technology meets expertise and availability to produce a winning product. Although your JV may not be a $1.5 billion project, you can still network and look for a viable JV partner who has the technology to meet your resources, or vice versa. Think big. Don’t be afraid to ask to join the ranks of major players. Make innovation a goal. And remember that the product of synergy between a winning JV is more than the sum of its parts.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

4 Legal Considerations for Your Joint Venture

December 16, 2009 by Christian · Comments Off 

Any business dealing must be considered from all legal angles. Joint ventures are no different. When you join into a JV, you are contracting into a legal business entity with another business or individual. Thus, you need to protect yourself legally, and be sure that all your JV business decisions are made with all legal implications in mind.

Form a Legal Agreement

The first step you usually take in the joint venture process is finding another person with whom you can agree to do business. After proposals are made and negotiations take place, you and your new JV partner have an agreement, at least in spoken terms and on notepads.

The next step is putting all your agreements on paper and signing it. This becomes a contract between you and your JV partner. It must include the party names, the consideration (what you both will get out of the JV), all the actions, considerations, representations, and covenants you have agreed upon, and dated signatures at the end.

A joint venture agreement may be simply one page with a list of the agreements. However, if your JV is more thorough and complex, you may have pages and pages of detailed actions that should be in writing so that neither you nor your JV partner has any misunderstandings of your expectations. If your agreement is longer, you may do well to hire an attorney to draw up a formal legal agreement.

Form a Legal Entity

How will your JV operate? Will you become a partnership? Perhaps form a Limited Liability Company with specific business goals? Your JV business entity is an important consideration. If you will operate with any legal structure, you need to register your joint venture business with your state Secretary of State in their business division.

This step means completing forms, paying fees, and submitting any articles of incorporation if necessary to get your JV business registered. If your JV will operate under any name other than your registered business name, your business alias must also be registered with the state.

Business registration can be done easily by yourself by performing research into your state’s business registry website. Of course, an attorney can handle your registration more quickly and thoroughly if you are willing to pay the fees.

Obtain IRS ID and Necessary Business Licenses

If your JV is operating under a new business entity, you are likely required to obtain a new Tax ID number from the IRS. A Tax ID is required for any other vendors with whom you do business, and it is necessary if you have employees so you can withhold taxes.  Check with the IRS website for details.

Ending the Joint Venture

A JV may have a finite lifespan, or it may operate in perpetuity until you and your JV partner agree to end the venture. You may need the help of an attorney to draw up the ending agreement, especially if you and your JV partner do not agree on how to divide any accumulated profits or assets. You will also need to inform the state of the dissolution of your JV business entity.

There is much legal consideration when you form and operate a JV. Don’t overlook the importance of these issues, and don’t hesitate to hire an attorney if you are at all confused about what needs to be done.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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4 More Ways You Can Control Risk in Your Joint Venture

December 14, 2009 by Christian · Comments Off 

As you move forward with your joint venture, there are always risks along the way. The key with any business practice is to identify risks and take precautionary measures to control and avoid them. Below are four good ways you can control risks with your joint venture so you can enjoy a long and fruitful partnership.

1. Use existing resources rather than paying for new ones

Finding sources for capital can be difficult and costly. Why not use existing resources as much as possible when you form a JV? Rather than buying a new delivery truck for your JV, use an existing one from your company. The same holds true for computers, equipment, supplies, and even human resources. Utilize as many resources as possible at your disposal, and your JV partner should do the same.  This will save you money down the road in interest charges and unnecessary capital expenses.

2. Reduce or eliminate your overhead

Overhead can be an incredible drain on your joint venture budget, requiring constant inflow of cash to patch the outflows. Try to operate with as little overhead as possible or eliminate it completely. This is where using existing resources can come into play by using and sharing existing office supplies and/or office space. Use an existing cubicle in either your or your JV partner’s office for your administration. Any expense that is related to general or administrative costs is overhead. Keep it low.

3. Choose business associates carefully

One of the biggest risks in business is trust. You must trust others to do business ethically and trust that they will not take advantage of you. However, these types of business people exist – which is why it is so important to carefully choose the business associates on whom your JV depends. Delivery companies or distributors should have the highest reputation. Get your JV business supplies from a vendor who has great prices, but not so cheap that your product suffers. JV success depends on the quality of your product or service and your reputation.  Protect them both with the choices you make.

4. Don’t depend on government contracts

There can be big money in government contracts, and a lot of businesses do well with work awarded by federal or state government. However, government agencies have a tendency to eliminate contracts at a whim for budget reasons or even disappear itself at the decision of the Appropriations Committee. If you can acquire government contract business, that is certainly fantastic. However, make sure you diversify your business so that you don’t depend wholly upon government work.

A JV business can run smoothly and efficiently. Shared resources and smart decisions are the key to making a JV a success. However, you must form and implement strategies to reduce and control risk. Use little new capital. Operate efficiently. And choose your business associates and deals carefully.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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Joint Venture Psychology: Branding for Profits

December 9, 2009 by Christian · Comments Off 

What is your joint venture brand? Don’t have one? You should. From the moment that you and your JV partner agreed to venture forth together, you should have been developing the branding idea as well as the product idea.

What is branding? You can walk into a retail grocery store and find many brands of products. In the cereal aisle, you may find brands of Kellogg’s, Post, or General Mills. In the coffee section, you may find brands such as Folgers, MJB, or Maxwell House.

However, branding is more than just a name. It is an identity and a reputation. Branding is the name people think of when asked about products or services in your industry.  It’s the belief in quality in your product either from reputation or past experience.

Therefore, your JV brand is the key to attracting and retaining customers. But how do you form a JV brand? Here are some simple elements that can help develop your JV brand:

Joint Venture Business Name

What is your JV business name? A business name should be easy to remember. It should also be easy to spell.  In this world of Internet commerce, your JV business name should be easy to type into a URL or in a Google search.

Your joint venture business name could be your two business names together. Popular JV businesses like Sony Ericsson simply combined two brand names together to form yet another recognizable and popular brand name. Consider this only if both your separate businesses have a recognizable brand already.

You may consider forming a new name for your JV business. Choose a name that states what your JV business does, or the type of industry you serve. Don’t choose “Great Seeds” of you have nothing to do with agriculture. Your business name is one of the biggest elements of your branding efforts.

Joint Venture Logo

If you will be running your JV business as a separate entity and name, include a logo as part of your business branding design. A logo could simply be the font and style of your business name. Choose fonts that are right for your JV business. Is your JV business creative and artsy? Choose a cursive style font. Do you and your JV partner offer financial services? Stick with traditional serif fonts.

A logo design may include a graphic as well. If you include a graphic, be wise in the choice of style and color. Remember, you will need to make prints of your logo on stationery, advertisements, etc. Don’t choose too many colors. One or two is perfectly acceptable.

A logographic should not be too “busy”. Create something simple that enhances your JV business name. If it is too cute or detracting, cut it.

Tagline

A tagline can also be essential in your JV business branding. Famous taglines such as “Are you in good hands?” or “Don’t leave home without it” let us know we are talking about Allstate insurance or American Express. If you use a tagline in your branding, keep it short and simple. Spend a good amount of time developing a tagline. It should be something that is memorable and important to your business.

JV branding takes time. But with the right name, logo, and tagline strategy, you’ll have a good start on getting your JV brand recognized.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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3 Things You Can Do To Spotlight Your Joint Venture

December 3, 2009 by Christian · Comments Off 

Anyone can form a joint venture in today’s economy, and some may even say it’s the “in” thing to do in business. Joint ventures can be highly successful and provide customers with added value but, with all the JVs in business on the Internet and elsewhere, how do you stand apart with your JV?

A joint venture can be a powerful way to do business. You and your JV partner share resources, ideas, and ingenuity to make a great product or service, or to help market each other’s business. But there are things you can do to market your joint product or service even better. Here’s how:

1. Co-Author a Book or eBook

You and your JV partner have a wealth of experience. Put it together and write a helpful guide, how-to, or informative book. Whether you choose to print your book or make it available for download, as an eBook be sure it’s well written, quadruple check grammar and spelling, and even hire a professional editor to make it shine. There are many self-publishing locations where you can print your book for resale, or have it set up for print-on-demand.

An eBook is easier to produce with simple layout or desktop publishing software. However, just because it is not a tangible book-in-hand doesn’t mean you need to skimp on the design. Put every effort into an eBook that you would with a printed book. That includes a cover, title page, table of contents, graphics, photos, easy-to-read layout, etc. Then make it available for download either for purchase or for free with a simply sign up to your mailing or member list.

A well-written book or eBook will give your JV much credibility and help you and your partner to even more success.

2. Create Videos

YouTube has become one of the most used online marketing sites on the Internet. Not only can you find clever clips of dancing cats, but YouTube also offers businesses a way to produce and publish great video content. You and/or your JV partner can perform a scripted presentation or even a casual talk and gives helpful advice to viewers. Be sure your video is complete with excellent lighting and background. Make it look professional. Even a camcorder on a tripod aimed at you can work wonders with lighting and background.

3. Develop a Membership Website

A website that offers great benefits to members is another way to get your joint venture business into the spotlight. Avoid the mindset that “if you build it, they will come”. Your membership site must offer great value for your online customers so that they will sign up and pay for your services, as well as tell their friends about it. Offer online courses, one-on-one training, packaged courses, DVDs, and CDs so your members will receive the value for which they have paid.

It’s not hard to build a great reputation for your joint venture. With the right strategy and value offerings, your JV is sure to join the ranks of the “Best of the Best”.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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How to Get In Touch With Potential JV Partners

December 2, 2009 by Christian · Comments Off 

Joint venture marketing has become one of the most powerful marketing tools ever utilized by business owners. Whether you’re a small business entrepreneur, or a giant world-class conglomerate, JVs have proven to be powerful marketing agents that help business make more money using fewer resources and less effort.

The trick is getting the right joint venture partner. Not every business owner is wired for JV success. It is a simple fact of human nature that some people prefer to work alone, and others will take advantage of you as a JV partner. Therefore, you must choose wisely and make good decisions about potential JV partners from the start.

How and where do you go to find the right JV partner? Here are just a few ways you can get started:

Research Your Options

Your own research will reap the best potential JV partners. It may take some time, but by performing searches and digging deeper into companies and their owners, you will ultimately end up with a good list of dozens, or even hundreds, of potential good JV partner pairings.

Start with major search engines. Enter keywords that pertain to your business or your JV niche idea. For instance, you might search “business motivational speakers” in the top ten search engines if you have a JV idea that involves consulting with companies to motivate their employees. Write down the list of results. Then visit websites, check the BBB, and perform additional research on the companies and individuals that look like a good match.

Research may be time consuming, but your end goal is to make great money through JV efforts, so your time will be spent wisely.

Network with Other Companies

Another great way to find potential JV partners is through networking. Get out there to conventions and association meetings. Participate in entrepreneur clubs. Join online forums. By making contacts and letting others know you are interested in forming a JV, the word will get out and you may even find the JV partner right for you.

Get Recommendations

Why not ask someone who is already involved in a JV? If some other business owner you know is having great success with a JV, there’s certainly some wisdom to be learned from them. And if they did their own research on JV partners, they can’t possibly have formed a JV with every one of them. Ask to use their research to help find your JV partner.

Join a JV Pairing Website

Just like a dating website, a JV pairing website can help you locate potential JV partners all in one place. Usually, these are fee-based and you must become a member. The upside is that others just like you are looking for potential JV partners. The downside is that you still may not find just the right partner and pay for months and months of membership fees in the process.

Don’t sit back and get complacent about your dreams of a successful JV because research is too hard. Get out there and get it done. You’ll be glad you did.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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Questions and Answers to Starting a Joint Venture

November 30, 2009 by Christian · Comments Off 

To form a joint venture or not to form a joint venture: that is the question. Joint ventures are a strategic alliance and partnership between you and another entrepreneur for a specific business purpose. Profit is generally the biggest motivation for forming a JV, but there are other reasons – which is why you should ask yourself some important questions before you begin. Here is a small sample of questions you should ask yourself:

What do I sell?

Are you a service or a product-oriented business? What you sell can play a large role in choosing a JV partner. Product-oriented businesses are more likely to pair up into JVs since there are numerous ways of combining contrasting and similar merchandise, such as package deals, coupons, free samples, or even a new joint venture product. These have been proven ways to a successful JV relationship when two types of products are sold jointly. Respective customer bases are introduced to another product and receive more benefit with package deals and reduced prices.

Of course, this is not to say that service businesses can’t benefit from a JV. In fact, services can certainly combine forces. Consider a neighborhood hair salon owner giving their customers a great deal on organic hair products produced by another local entrepreneur. Sit down and get creative. Think about how your product or service could combine synergistically with other types of businesses.

How do I reach my target market?

Who is your target market? You should know. Any business that will survive needs to know their demographic customer base. A JV can help you get more products into the hands of your target customers.

Consider a skateboard company who sells boards, accessories, and apparel. How can this business owner expand? Perhaps a strategic alliance and JV with a local chain of surf stores is the answer, as the demographic is similar. Consider how you can reach more of your target market with a strategic JV.

How am I working against my competitors?

Who are your competitors? Is your slice of the market share growing? Are you at a plateau, or even shrinking, while your competitors continue to edge you out of the pie chart?

Joint ventures will open markets, generating new customers and even reaching your competitor’s customers. Consider if a JV can give your business more clout and more credibility. With access to a larger market base and an improved reputation, your business can soar above the competition.

Take for instance a local fish and tackle store. An alliance and JV with a national brand, such as the American Sportfishing Association or the American Fly Fishing Trade Association, could add tremendous clout that would attract bigger customers and take back your desired market share.

The key thing to remember is that your JV is a strategic alliance with another business.  Don’t go headlong into a JV without a purpose and a goal. The more questions you ask yourself, the more prepared you will be to move forward into a JV.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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Control Your Risk in a Joint Venture

November 20, 2009 by Christian · Comments Off 

We know that joint ventures are a great strategy to join forces with a partner and form a win-win business deal. But are all JVs winners? And what are the risks involved if you do become part of a JV with another business owner?

Risks are present in all aspects of business. Forming a strategic alliance in the form of a JV is no different. However, with all success in life and business, controlling the risk is the important task. What can you do to control your risk as part of a JV and make it a success?

First, you need to identify the potential risks. What do you value as a business owner? Here are some typical values that could be at risk with a JV partnership:

  • Time
  • Money
  • Technology
  • Credibility

Avoid the Risk of Losing or Wasting Time

The great businessman, Benjamin Franklin, stated that “time is money”. Every minute you spend on your business should be in the pursuit of forwarding the success of your business. You spend time each day creating and building relationships, selling goods and services, hiring and training valuable workers to perform the tasks of your business, etc.  If your time is lost, then your business suffers.

Rather than waste time with a JV that is destined for failure, you can control this aspect by choosing a JV partner wisely. Know that your JV partner is committed for the long term and has the ability to make good judgments.

Schedule your time effectively. Why waste hours in discussions with a JV partner that is unproductive?  When you meet and communicate with your partner, make sure you are organized and ready to make recommendations and decisions.

Avoid Wasting Money

Cash is king. You need cash to continue to be liquid and fluid in your business. Know your limits to how much you can contribute to JV, and be honest with a JV partner about your limitations. Before a JV goes live, you and your JV partner should perform marketing research and other studies that provide valuable data about how and where your liquid capital contributions will be spent.

Avoid Losing or Wasting Proprietary Technology

Your JV should share resources in the pursuit of making a profit. However, you must be wise and cautious about sharing secret intellectual property. Sharing a printing press is one thing, but sharing unique software programming that you developed is another. Be willing to use your technology, but you don’t have to share your secrets.

Avoid Losing Credibility

Indeed, one of the risks of a JV is the risk of losing face with your customers or with other business associates. This is where choosing the right JV partner becomes very important again. If your business has a stellar reputation, don’t agree to a JV with a business owner known for cheating or poor customer service.

Joint ventures are inherently geared for success, just like two heads are better than one. You must be willing to share and participate, but take the time to be organized, research, and make wise choices so your JV will have the opportunity to blossom.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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3 Simple Psychological Rules to Help Your Joint Venture Thrive

November 18, 2009 by Christian · Comments Off 

Many small business owners experience great sales success when they form a joint venture, but some do not. What is the difference between a successful JV and an unsuccessful one? It could be the consumer psychology used to sell JV products and services! Read below to discover some simple tricks to help increase your JV sales.

1. Don’t Give Consumers a Choice

Consumer research has proven that too many choices can deter consumers and actually drop sales. Choices can cause the dreaded “analysis paralysis” in consumers. Rather than providing all things to all customers, a JV that markets a wide variety of similar products may do more harm to their sales because consumers would rather make no choice than make a complicated one.

Too many choices may also cause buyer’s remorse. Why? Consumers will wonder whether they should have made a different choice and possibly regret the buying decision. So why drive your customers away? Don’t give them too many choices. Rather, provide a quality product each and every time that will satisfy customers and give them reason to return or tell others about your JV business.

2. Customers Buy Happiness

Customers will spend more money when they feel good about their purchase. Even if your JV sells a product, the experience that the customer feels during the purchase can make the sale very worthwhile. What does that mean for your JV business? Focus on customer service and atmosphere.

When you greet customers and treat them as friends, they enjoy the experience more than with a sour-faced and bored clerk. Customers always appreciate good customer service, even if they do not acknowledge it in the moment.

If your JV runs out of a brick and mortar location, provide a welcoming place for your customers as well. Hire an interior designer if necessary to create an atmosphere where customers feel comfortable. A fine five-star restaurant is a good example of a place that may create a welcoming dining atmosphere. Consider all the senses, good lighting, creative décor, soft music, and pleasant aromas.

3. Focus Advertising on Your Product

Some general consensuses believe that certain elements in advertising will help sell a product, such as sex or comedy. The belief is that attaching attractive women to a product primarily bought by men will help its recall and sales.

However, researchers at the University College London found that product recall was no better when sexual or comedic elements were used in advertisements on television ads.  Therefore, focus on your JV product and its benefits and problem-solving usefulness in your ads. There is no need to spend more money on clever gimmicks that do not help sell a product.

Your JV can experience more sales if you know how to effectively advertise, display your products, and treat your customers. Try these simple yet effective psychological tricks and see how your sales climb.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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