Tips for Getting More Clients from Marketing Activities

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Establish a Strong Presence to Get Clients Online

A joint venture marketing partnership can help promote a brand or product to a large customer base, but in order to get clients online it’s important to have a strong online presence with positive remarks from many thought leaders in an industry across many different online communities. It is not easy to quickly build a very visible brand online as most savvy Internet users rely on many different websites and personal recommendations to assist their decision making process when evaluating a new product or service. For most industries there are several places that are important for a business to have a strong brand.

The following are all sites that should be considered for creating content to achieve the product awareness that is required to get clients online. While a joint venture is extremely important for getting a name into a customer’s mind, most people will initiate at least a basic Google search for making even small purchases and will go deep in Google if the purchase is of a significant dollar value. A business person doing their proper due diligence before making a purchase will often go to at least a few of the following locations looking for additional information, personal product / service reviews and search for both positive and negative opinions. It’s common knowledge that it often takes multiple marketing approaches to reach an end customer and close the deal, so prepare for the momentum that can occur with the promotion provided by a joint venture partner.

Social Networks

Facebook, LinkedIn, and Google Plus are all important to utilize to develop a strong brand presence in order to get more clients online. Small businesses may only have the capability to set up a simple profile with the business owner promoting the product or service to their personal networks within these sites. Larger companies are capable of setting up more complex campaigns with larger groups of people participating with their brand online, but regardless of a business’s capability to fully capitalize on the benefits of social networking, avoiding them altogether can damage the online brand by simply not showing up at all. When a partner recommends a product or service to their customers it is important that the customer can find more information about the company when searching on their preferred social network site.

Business Listing Sites

Yelp, Google Places (which is combined with Google Maps), and the Better Business Bureau are all important locations to have a basic presence. It only takes a few minutes to go through the processes of signing up and claiming the business as your own if you are the business owner. This allows for customizing the profile and providing additional information that’s important for customers to find. Failing to go through the claim process will not mean the company does not show up on these sites, as they still will if the business has been around for more than a few days and has an active website, is incorporated, etc. However it will mean that an opportunity to craft the message customers receive about the company is lost. These sites all have a high likely hood of showing up in the top natural Google search results if a potential online client is searching for more information after hearing about the business through a joint venture partner recommendation, so take advantage of that by building out a strong profile.

News & Information

Creating basic press releases and developing a process for promoting newsworthy information through press release distribution sites like PRLeap, Reddit and Digg which are news aggregation sites and Quora or Yahoo Answers will help get broader community opinions about the product and service. While social networks and business listings are easier to control and manage, news sites have the capability to provide reader opinions which can be positive if done right and negative if done incorrectly.

Getting news stories indexed within Google news can be frustrating at first, but can be achieved through several PR websites for a fee. When participating in News Aggregation sites and Question and Answer sites it’s best not to over sell and to be supportive of the community in general rather than just talking about a specific product or service in order to build the credibility from others within a specific industry. Use industry expertise and knowledge to build a strong brand online through these sites which will result in getting more clients online.

Develop a strong brand online to reinforce the positive impacts of joint venture marketing campaigns. By developing a strong online brand a company will not only ensure that a joint venture marketing activity is more successful, it can also be a catalyst for acquiring JV marketing partners and thus should be an integral part of any efforts to develop a strong JV marketing business model.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Get More Clients through Joint Venture Marketing Partnerships for Facebook Pages

Small business owners can benefit greatly by setting up Facebook pages to get more clients from a joint venture relationship. Setting up focused Facebook pages with marketing partners give businesses the capability to capture audiences that are very interested in a specific topic or reside in a certain location. The rewards from social media marketing can be tremendous when the campaigns are executed correctly for driving traffic to websites. Small business that are product focused companies can benefit immensely by creating joint venture marketing partnerships with companies that are capable of developing the right marketing campaigns, interact with large networks of social power users, and get the product in front of potential buyers. A well-executed Facebook page can be way more valuable than spending money to advertise on Facebook, people use the network to interact with friends, find interesting information, and get recommendations from their social graph and it’s these three activities that a business wants to tap into in order to generate revenue from a Facebook campaign to get more clients with joint venture marketing.

Facebook Marketing Partnerships

Building a Facebook page that generates lots of interest from a target demographic is not an easy task. However, when a partner has the ability to create fresh content that can be distributed through the right online users to the sites and places that create successful viral marketing campaigns a business can generate significant numbers of leads that result in sales. There are lots of expert marketing individuals and firms that have these experiences and small business owners that want to build a brand through social networks can develop joint venture partnerships with social media marketing as the focus. Instead of having to hire internally to develop and implement social media content and campaigns do a business deal to drive sales and brand awareness through Facebook.

Content for Page

The content that is required to get more clients through a Facebook page will be very diverse. It is important to have a combination of content that is interesting for visitors and fans of the page. Short blog articles are an important element for educating fans of the page about the products or company. Videos that are educational in nature and videos that are funny are more likely to be shared with other people or posted on other sites. Creating infographics or pictures that provide a lot of information through photos and short blurbs of text or display information in a unique way as to make a specific point, can be interesting and something people like to share with others.

Give Back to the Fan Community

It’s important to be open to developing a rewards program for fans on Facebook that purchase and use your products and recommend them to their family and friends through the social network. This can be accomplished in a few ways very easily. Provide special discounts that are time constrained and go out only to the people that are friends on the page. If you have excess inventory in a specific month work with your Facebook marketing partner to develop a unique campaign focused on that specific product and provide a significant deal to the Facebook network. Give fans of a product the ability to earn money through their own recommendations. Giving a fan a 5% revenue share for business leads that come through their social network is not a huge tax on the bottom line if it helps develop a long term customer. Another common reward, if applicable with the products being sold, is if someone refers three people to buy the product they get one for free or at a significant discount, this a common marketing tactic used by daily deal sites such as Groupon and Living Social to help promote social networking activities amongst the customer base.

Depending on the product or service you provide using picture contests on Facebook or other types of content contests is a great way to keep fresh photos, videos, and blog entries on the Facebook Fan page. Photo and video contests can be excellent ways to get people to not only share their own photos using a product, but also an opportunity for them to ask friends to vote for their picture so they can win the contest. So be open to giving back to the community that a joint venture partner develops to market the brand and products too. This will drive more traffic and participation from the community rather than a standard Facebook page that is only interested in pushing out content from one contributor and lacks incentives to share.

Utilize Facebook to engage with specifically targeted customer bases to establish a strong online brand in the market. Many small businesses have a better social media marketing experience when they establish a joint venture marketing partnership versus hire a marketing firm or just use internal employees to create a Facebook Fan page and develop a fan base. When executing a social media strategy make sure to service the community at large with rich and interesting content and allow for personal engagement with the page with the potential for reward, just for loving a company’s product and talking about them on Facebook.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Get Clients Online by Writing Guest Blog Posts on Partner Websites

One of the benefits of joint venture marketing partnerships is the opportunity to engage with the ecosystem of the partner business. This can come in many forms. One way that can generate a lot of credibility for a business in an industry is making guest blog posts on a partner’s website to demonstrate unique industry experience. While not all partners may be open for this type of partnering promotion, if it’s available it can help drive immediate interest in a product or service as well as build a direct line of communication with a partner’s client base.

There are benefits for both parties in a joint venture when one partner or both author guest blog posts. The most important being the ability to get clients online interested about a product or service while making the customer feel like they understand more about the new business before seeing a real sales pitch. This process of giving credibility to a partner is very effective in leading to sales when marketing campaigns ramp up and go after customers to close the deal.

Benefits to Partners Websites

When a business or an individual writes a guest post on a business partner’s blog they are also providing several benefits directly to their partner simply by writing an article that appears on their website. All websites need fresh and relevant content to succeed in gaining credibility among the search engines such as Google or Microsoft Bing. As a business with a blog having others in the industry also giving their perspective on topics generates more interest in people visiting the website and viewing the blog to want to come back and see new posts. One of the challenges of running a blog for a business is keeping up the frequency of great content in order to encourage visitors to come back frequently to stay up to date with the articles being published. These are good points to highlight with a partner when discussing online marketing strategies for the partnership and methods for introducing the partner to existing customers. Be open to help contribute to promoting through blogs or video blogs that will get posted on a partner’s site.

Techniques for Writing a Guest Blog Post

Writing a guest blog post can be a difficult task at first, however if you follow a couple of basics they can turn out to be extremely beneficial for marketing a product or service and build personal credibility in an industry. Utilize the about the author / bio section for information on the business and any specific direct information about the product and service the company provides. Pick a topic that provides a clear reason for why you are an authority on the subject. A key way to get clients online through writing guest blog posts is to sympathize with the community, identify known industry problems, address them specifically, and discuss solutions without needing to directly give product examples. Another approach is to write more educationally approached articles that establish your credibility as an expert on a topic in your industry.

Follow Up to Close Deals

Most businesses are open to marketing partnerships through email and newsletter campaigns. Having the guest blog post included as a newsletter article is another way to reach the end customer as some businesses may not have a blog, but do have very active email lists. After having some time to interact with a company’s customer base through a blog post or newsletter article using a targeted email can elicit responses from potential customers that liked what they read but were not ready to commit to making a phone call yet.

Utilize opportunities like writing a guest blog post to reach new audiences to get clients online. Writing a blog post conveys expert industry knowledge to potential customers and provides a business a platform to promote products and services. Joint venture marketing partnerships provide an additional layer of capability to increase the benefit of writing a guest blog post. Most partners will follow up with sending out additional marketing collateral to help follow up and close the deals so both businesses get maximum benefit from the partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Market Effectively through Joint Venture Websites

The content on joint venture websites amount to the largest portion of most marketing campaigns. There are a few core basics that every joint venture marketing website should have set in place. Using video is an excellent way to communicate specific messages directly to the consumers. Crafting and placing banner ads that actually target the real demographic of visitors to a website is important if there’s any hope of converting traffic into sales. This is especially true for small niches. Creating blog posts on both joint partner’s websites as well as category specific blogs set up on landing pages are crucial for consistent content that engages the community and provides the search engines the content needed to drive better rankings in natural search results.

Video Content

Using video content is one of the most successful ways to effective marketing on joint venture websites. When the right video has been made, it will not only peak a customer’s interest in a new product or service, but assist in the sales process to encourage either a click through and purchase or result in the customer making a phone call that the sales rep is focused more on closing versus selling. Videos can serve many purposes and are excellent tools for quickly explaining who a company is and the core details about a product or service. Videos are also perfect for social media campaigns and engaging with different communities on the web. There are countless numbers of video sites like YouTube that a video can be posted to in order to increase visibility of a product or service. Using video in social media channels also encourages others to help pass the content along to their friends only furthering the exposure that is sought when marketing a new product or service. These types of social focused videos are most suited for consumer based products and videos that can achieve going viral pose the possibility of produce an incredible return on the investment.

Banner Ads / Affiliate Ads

While most Internet users have become savvy enough to surf the web without clicking on many ads, if the ad is very relevant to the specific interests to the reader there’s a likely hood of gaining their attention and click increases. This is why it’s very important when spending time developing online joint venture marketing relationships that the demographics of the website visitors is really understood. Doing a big campaign with a new partner that is supporting a different market is a waste of every one’s time and resources, but still plan on having some killer banner ads that are short and sweet and sell your product and service, and make sure they are only served on the right pages.

Blog Posts

Blogging is one of the best ways to generate fresh content on a joint venture website. Setting up a website to market a new JV opportunity is easy to do and with “one click installs” like WordPress or easy set up with Google Blogger, every marketing related website should have a blog. If maintaining a quality blog is too much work, it is easy to find individuals that enjoy writing and will be knowledgeable about the subject that they are hired to write about. These marketing support team members can maintain daily or weekly fresh content on a blog at a very reasonable rate. Asking JV partners to write guest posts on a blog is another excellent way to get low cost content that is very relevant to the marketing of the joint venture. Getting a new partner to commit to writing content occasionally for a website blog is a way to ensure continued participation in the efforts that will produce a long term benefit to the partnership since every new article is increasing the websites exposure to the search engines and improving the results in natural searches.

Joint venture websites need to be taken seriously in order to make sure that the right content is being used to market the partnership. Develop engaging content that clearly explains the products and services. JV partners should constantly increase their capability to consistently produce new articles and videos to keep building a stronger presence on the web for long term SEO results.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Get the Internet Traffic You Want

When you open a brick and mortar store, you employ plenty of tricks to entice new customers to walk through your doors. When you start your business online, the same philosophy applies. You need to attract customers to your website, so they will be enticed to shop for your products.

While joint ventures are the first step in increasing website traffic, what you do with that partnership will make all the difference. We have the basics of how to effectively bring more customers to you.

Social Networking

Social websites are the hot spot today, with Facebook boasting more than 500 million users. With so many people signing on, it is foolish for business owners not to make the most of this online tool. Social marketing strategies are one of the most effective ways to drive traffic to your website today. Social networking can also help current customers keep up with your business by alerting them to new products or special promotions when they arise.

Advertising with Search Engines

One of the best ways to drive traffic to your website is through savvy use of the search engines. When your business rises to the top of the ratings, more potential customers will find you every day. Tools like Google’s Adwords and Yahoo’s Overture may cost money up front, but they will offer plenty of value in higher rankings and more customer traffic in the long run.

Write for Websites

Some websites allow you to write articles that include a link to your website. When you write an article on a topic related to your industry, you establish yourself as an expert in your field. Once a potential customer reads the valuable information you have to offer, he will be much more likely to click on your link and peruse your website as well. If you are not much of a writer, there are professionals selling their ghostwriting services for a reasonable fee.

Add Video

When you add video to your landing pages, you can improve your presence almost instantaneously. However, like the content you produce, the video must be relevant and informative to produce the desired effect. It might be best to hire a professional for the job to ensure your video is top quality and as effective as possible.

Link Up

Links are a fabulous way to network your business throughout the Internet. Link exchanges are common in joint ventures, where you are attracting a similar target market. However, links are equally effective with websites where you can publish articles and add your link with your tag at the bottom, usually in a biography or resource box. In addition, you could swap banner ads or classified ads with your joint venture partners.

When it comes to marketing an online business, driving more traffic to your website is the first step in building a good customer base. As the world of e-commerce becomes bigger, the process of increasing website traffic also becomes more complex and competitive. With these tips, you will help more potential customers find your website, increasing your sales and your bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

5 Resources to Make the Most of Your Joint Venture

Once you have landed an effective JV partnership, your work is not finished. The next step is to make the most of your venture, using some of the modern technology designed to attract more customers and boost sales. Becoming savvy to modern marketing techniques can make the Internet work for you more effectively. Check out these five resources to make the most of your joint ventures.

Search Engines

The online search process is an ever-evolving science. When you work the search engines to your advantage, your business will come up higher in the rankings when customers search for products or services related to yours.

If you’re unsure how to select keywords and use them to your fullest advantage, contact an Internet marketing consultant for help. The time and money you spend will pay off with more traffic directed to your website and an increase in your customer base.

Content submissions

Content submissions use search engine functionality to help customers find your business, but they do much more than simply boost your SEO. When you submit content to e-zines and other websites for publication, you are establishing yourself as an expert in your field. When customers are shopping for a particular item and they read an article written by you about that item, they’re more likely to head to your website for assistance and a purchase.

Autoresponders

Autoresponders keep the lines of communication open between your business and customers without requiring an exorbitant amount of your own time to do so. Autoresponders send responses to customers’ email addresses, alert them to upcoming promotions and provide other information. This tool is invaluable for keeping new and current customers abreast of what’s new with your business so they’re more likely to come back to your business for purchases.

Link exchanges

This is the primary function of many JV partnerships today, allowing both businesses to place links on the other’s website. This way, a customer who is shopping for a particular item on your partner’s website may also click on your website to make a related purchase. You can also set up link exchanges through your content submissions and your own blog, which we will discuss below.

Blogs

A blog takes a bit of time to set up and maintain, but it is a great way to establish yourself as an expert in your field and drive traffic to your business. While it is similar to content submissions, the difference is that the blog is your own website, allowing you to place any content you like at any time. JV partners can also link to each other’s blogs, so frequent visitors of one blog can easily find the other. If you don’t have time to prepare your own content, there are many writers who will do so for a fee.

Make your JV partnership work for you by adding these tools to the process. These resources make your job easier by increasing traffic to your website and encouraging new and current customers to make purchases. When the Internet is working in your favor, you can increase sales from the comfort and privacy of your office any time you like.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Write Powerful Articles for Your Joint Venture Marketing Campaign

JV partnerships can be very effective in driving more traffic to your website. One method used in these campaigns is to write articles that contain back links, which encourage readers to head over to your website to find out what you offer.

Writing articles can be very intimidating, particularly if high school English was never your favorite subject. Thankfully, we have tips to help you write powerful Internet content that will benefit both you and your joint venture affiliates across the board.

Inform Your Readers

Begin by choosing topics that you are knowledgeable about, and write as though you are an expert in the field. When you cite specific statistics or other facts, include the source of your information. Don’t make your articles sound like advertisements; instead, write with the intention of informing your readers so they can make an educated decision about the next step.

Style

Most Internet articles are written in a conversational style that readers find easy to follow. A “friendly” writing style also helps you develop a relationship with your readers to encourage them to build trust and confidence in your business. While you want to provide pertinent, factual content, you can do so in a way that helps potential customers feel as though they are getting to know you a bit in the process.

Keep it Short

Readers on the Internet have a brief attention span and may not read at a particularly high level, so keep sentences short and sweet. Avoid large words as much as possible; instead, choose short, descriptive words that paint a picture for your readers. By the same token, short paragraphs look more enticing on a computer screen and are more likely to encourage readers to tackle your content.

Punch it Up

When you add subtitles and bullet points to your articles, the content looks more inviting and less intimidating. Readers see they get important information in a flash, and they are more likely to stop and read what you have to say. Subtitles also help you organize your articles into information broken down into subcategories that are easier to follow.

Check Your Work

Few will read through an entire article that is littered with spelling and grammatical errors. Proofread all your articles before posting them on the Internet, and use Spell Check religiously before submitting content of any kind. If you are not confident of your editing skills, hire a professional for this purpose to ensure your content shines.

Watch for Copycats

There are programs that check your content to ensure it is unique to other articles currently online. If you don’t want to invest in such a tool, a professional writing service will usually also guarantee that the content they produce is original.  In some cases, the money you spend on a professional service is worthwhile if your rankings increase because of the quality of your content.

Writing powerful articles can be intimidating, but there are tips and tools to make the process much easier. By providing high quality content on the Internet, both you and your JV partners can enjoy additional clicks on your websites and grow your customer base overall.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.