How to Use Joint Venture Marketing to Increase Website Traffic

Joint venture marketing is a beneficial way to get your business noticed when you are just starting out in your sector. The ability to link with a more established business is an excellent way to build credibility and a customer base quickly and effectively.

One of the biggest advantages to JV marketing is that you can increase traffic to your website much more efficiently than by simply using search engine optimization techniques. We will show you a few ways to use your JV partnership to your fullest advantage when it comes to building website traffic for your business.

Backlinks

Backlinks are used to link traffic from one website (your endorser) to yours. Backlinks provide two purposes; they raise your search engine ranking and they help customers find you on the Internet.

To ensure you get the most from your backlink, you should not simply purchase it from another website (which is not only a black-hat strategy, but costly as well). Instead, you need to get your link by mutual agreement, such as a JV partnership. The way to build this type of business relationship is to find a website for a related industry, so the traffic at the original website will be more likely to be interested in what you are selling as well.

It is also important to analyze the website you will put your link on, since sites that get little traffic themselves, or link to illegal websites, may not build your traffic and may even lower your standings in the search engines.

Blogs

Blogging is the way to inform and interact in the 21st century. Many business owners develop their own blogs because people are often more likely to read content than pay attention to an advertisement. If your JV partner also has a blog, you can direct customers to each other through your blogs. This is mutually beneficial, since traffic increases to both websites, which means higher revenues on all sides.

Recommendations

If you find a JV partner who is larger and more established, you can rely on that business for recommendations for your goods and services. Your JV partner may put a link on his website, recommending your business for a related or highly specialized type of product or service. Your traffic immediately increases exponentially because your JV partner already sees a significant amount of traffic each day. More traffic means more sales, especially if the customers directed to you are already interested in what you have to offer.

Content is King

Once your customers find your website, the key is to keep them coming back for more. To encourage customers to sign up for your regular email correspondence, provide content on your website that is informative and entertaining. Your articles will draw your customers to your business and make them want to find out what you have to say next. When you have a good customer list for your opt-in marketing program, you build sales by maintaining regular contact that allows you to alert them to new products and special promotions you are offering.

JV marketing is an excellent method for building high-quality traffic to your website. When your customers come to you, your sales will effectively increase.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

What You Can Learn About Joint Ventures from eBay and Craigslist

Joint ventures can provide both partners with tremendous success, but even the best intentions can go awry. One example of an off track joint venture involves online marketing giants eBay and Craigslist.

In 2004, eBay and Craigslist entered into an agreement whereby the two companies would try to expand more into global markets. However, the joint venture soon stagnated to the point where eBay was trying to market the 28.5% share in Craigslist to other companies, and Craigslist was fighting to get it back.

The biggest problem with this joint venture is that the two companies obviously had completely different intentions and goals. Craigslist wanted to retain authority and management of its own operations, but learn from eBay about larger online classified operations. eBay wanted to use their share in Craigslist to better compete against Google in the online classified industry and maximize profit potential in Craigslist operations. Although both companies had a shared intention of expanding into bigger global markets, their alternative intentions soiled the relationship, and they are now in litigation to end the JV.

Looking at the original intention of the JV, it was a good one. However, there are things you can learn to prevent such a tragedy from occurring in your own JV. Here are some things to consider:

Write Out the Intention of the JV as a Mission Statement

Before your JV goes “live”, you and your JV partner need to know exactly what is expected from one another. Are you looking to have access to technology while your JV partner needs help in reducing expenses? Or perhaps you both are looking to enter into bigger national markets by combining forces?

The mission is critical to ensuring that you and your JV partner will not have disputes over the overarching goals.

Explicitly Write Out the Partner Responsibilities

What will you be contributing to the JV? What will your JV partner contribute? Who will manage the accounting books? Who will handle distribution?

All of the facets need to be clearly outlined in the beginning. You don’t want to have a finished product ready, but find your JV partner reluctant to distribute it appropriately. Know who is responsible for every step of the joint venture.

Shelter Your Proprietary Information

eBay used confidential Craigslist information and techniques to form its own “free” online classifieds, called Kijiji. Craigslist did not want another competitor, especially one that was using its own technology and industry secrets.

Although you may agree to share certain proprietary information to develop a new product, be careful what information you do share. Keep your proprietary information private. Remember, you are still in business for yourself.

Define the Exit Strategy

eBay and Craigslist are still in a lengthy and expensive dispute on how to dissolve the joint venture partnership. You can avoid legal litigation by defining exactly how your JV will dissolve if things go wrong, as well as if things go right.

Joint ventures don’t have to end badly. Knowing all expectations and responsibilities will help you and your JV partner get the most benefit and profit from your JV efforts.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Getting Started In Internet Marketing

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.