Host an Educational Seminar to Attract New Clients

joint venture marketing

joint venture marketing

Reaching out to potential customers through a joint venture marketing partner by hosting an educational seminar is an effective way to attract new clients. There are a couple of ways to set up and host a seminar in order to get in front of new customers, the most popular being a meeting in person or a webinar that is done over the web. It’s essential when preparing to host a seminar that the focus of the seminar is a topic that will be of interest to the audience and be educational about the topic versus a pure business pitch selling a product or service. Remember to capture the content created during the seminar in order to use it for future marketing activities. Work closely with partners to craft exciting and interesting topics that will strengthen both companies’ brands with the target audience and consider opening the events up to anyone that may be interested as another channel for attracting new clients for both companies in the partnership.

Meet Up or Webinar to Attract New Clients

The first major decision that needs to be made when considering to host an educational seminar with a joint venture partner is whether the event should be a real in-person meeting or done through the web in the form of a webinar. There are pros and cons for both and here are few of the most common differences and items to be aware of when making a decision.

A meeting in person is beneficial because a face-to-face interaction allows for a much different relationship to form with potential clients versus an online exchange. It also allows provides more structure for the seminar and can be planned around a breakfast, lunch, or dinner which is often appreciated by people attending. If setting up an in-person seminar, then it’s also important to have marketing collateral prepared and printed as well as product samples on site if relevant. Live seminars should be video recorded in order to be used online later for building a library of interesting information for other future potential customers that are also interested in learning about the topic of the seminar. The biggest drawback for a live meeting are the costs associated with hosting such an event, especially if a location needs to be rented to host the seminar and the seminar is restricted to only a specific geographic area. However, if a partner has a conference room or larger meeting space that can be utilized and the number of potential clients in a specific area warrants a seminar in person then it should be highly considered.

An online webinar is a very effective method to reach many potential customers very easily. This is the best method if the customer base is spread over a large region. Depending on the platform that is chosen for hosting the webinar, the host can still share marketing collateral, PowerPoint presentations, and links with the audience. A webinar is generally easier to record, share or publish to the web and many webinar platforms have this capability built into the product.

Utilize Social Media to Maximize Seminars

Maximize your decision to host a seminar for a joint venture marketing partner’s existing clients by opening the seminar up to the public and promoting it through both company’s social media accounts. An industry related educational seminar should always be looked at as a way for both companies to increase their presence with potential customers. If a live seminar is being recorded it can also be streamed live so anyone that is not able to attend in-person can still attend via the web. Services like Ustream and Justin.tv allow for anyone to easily live stream video from the event. If your event is open to the public you can promote it through sites like MeetUp.com or eventful.com. Make sure that all partners promote seminars through their Facebook and Twitter accounts as well as through more traditional means such as mailers, email, phone calls, and personal recommendations to attend.

Remember when hosting an educational seminar the focus should be on the topic at hand for the majority of the event and through providing interesting and relevant information. The goal is to be seen as an industry expert that can help the potential customers which will ultimately attract new clients. Spending too much time directly pitching a product or service can be a hindrance to developing relationships with potential customers and be a turn off, so go easy with the pitch and have fun educating people about a topic that can be presented with passion.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Techniques for Marketing Joint Ventures to Existing Clients

Executing successful marketing techniques is a key part of any marketing joint venture and often clearly defined in the joint venture marketing agreement that outlines the roles and responsibilities of each partner in the joint venture.  One of the most attractive parts of a joint venture is gaining access to new potential customers through your joint venture partner and so ensuring that the proper communication channels are in place and open is critical. The following marketing tools are excellent ways to market joint venture partnerships for both companies involved: company newsletters, email marketing, website branding, and personal introductions.

Newsletter – Both Print and Email

If you maintain an active list of client addresses or a list of emails then crafting a printed or electronic newsletter is an excellent way of educating customers about the potential products or services that are available through your new marketing joint venture.  A general guideline for writing a quality introduction to your clients / followers about a new company is to include the following: a short description of the product or service, an explanation of why you are developing a relationship with the company, how you think it will benefit your customers daily routine by utilizing the partners’ products and services, and how to best get in touch with the company if someone is interested in pursuing the opportunity.  It is always a great idea to use the company’s logo in the newsletter to assist the joint venture companies brand as well as include a web address that can be clicked and tracked appropriately if sending as an electronic newsletter.  Printed newsletters that are sent through traditional mail should include a promo code or specific phone number in order to track the business leads that are generated from the joint venture marketing efforts.

Email Marketing

Maintaining an email marketing list is very valuable for joint venture marketing activities.  An email can be easily sent to inform customers and others on your email list about product updates and special deals that only “insiders” have access to.  It is important to work closely with your joint venture marketing partners to identify the right specials and offers that you feel will best resonate with your existing client base.  It is in the interest of both parties to really focus on exactly what products and services are marketed as you don’t want your clients to feel that you are marketing those products and services that don’t relate to their interests.  If email marketing campaigns will be a core component of your marketing for a joint venture make sure that you have set up specific affiliate codes or specific landing pages so that all of the leads and successful business you drive to the partner is documented properly.

Website Branding

Maintaining an active page on your website to list joint venture partners that have products and services that would be of interest to those that visit your website is a core component to any marketing joint venture.  When your clients visit your website they should be able to access basic information about all of your partners and quickly learn about the unique opportunities that may be available for them to save money through special discounts.  A logo and company description along with the best means of contacting the company directly should be included on the partner page.  It is valuable to do a blog post occasionally about each of your joint venture partners as that will help to reemphasize the brand and your commitment to promoting the relationship to your community and allow you to expand on the benefits that your joint venture partners have to offer your existing customer base.

Personal Introductions

One of the best methods to market a joint venture opportunity is to personally introduce your clients to the partner company while you are meeting with them.  While this arrangement may not be ideal for many different types of joint venture marketing, if you are a business that has lots of direct interactions with your clients and have built deep and meaningful relationships based on trust then any product or service you recommend in a meeting when an issue may come up will be highly likely to be acted upon by your client resulting in a sale for your joint venture partner.  This type of introduction often works best when your business has some consultative role with your clients and they rely upon you to make the best decision or recommendation for them.  It is generally a good idea to have a specific sales representative or specific channel in place for you to refer these leads to so that when your client is handed off to the partner company they are treated appropriately and you get credit for sending the business over.  Individuals that consult businesses on any number of items can generate significant portion of their revenue just by having several companies that they provide referrals to when they encounter a client that needs support.

There are many great techniques for marketing joint ventures aside from these basic marketing avenues.  Make sure to be creative with your marketing campaigns, but also do the basics well so that you cover all your bases for successfully promoting your joint venture partnerships.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Techniques for Marketing Joint Ventures to Existing Clients

Executing successful marketing techniques is a key part of any marketing joint venture and often clearly defined in the joint venture marketing agreement that outlines the roles and responsibilities of each partner in the joint venture.  One of the most attractive parts of a joint venture is gaining access to new potential customers through your joint venture partner and so ensuring that the proper communication channels are in place and open is critical. The following marketing tools are excellent ways to market joint venture partnerships for both companies involved: company newsletters, email marketing, website branding, and personal introductions.

Newsletter – Both Print and Email

If you maintain an active list of client addresses or a list of emails then crafting a printed or electronic newsletter is an excellent way of educating customers about the potential products or services that are available through your new marketing joint venture.  A general guideline for writing a quality introduction to your clients / followers about a new company is to include the following: a short description of the product or service, an explanation of why you are developing a relationship with the company, how you think it will benefit your customers daily routine by utilizing the partners’ products and services, and how to best get in touch with the company if someone is interested in pursuing the opportunity.  It is always a great idea to use the company’s logo in the newsletter to assist the joint venture companies brand as well as include a web address that can be clicked and tracked appropriately if sending as an electronic newsletter.  Printed newsletters that are sent through traditional mail should include a promo code or specific phone number in order to track the business leads that are generated from the joint venture marketing efforts.

Email Marketing

Maintaining an email marketing list is very valuable for joint venture marketing activities.  An email can be easily sent to inform customers and others on your email list about product updates and special deals that only “insiders” have access to.  It is important to work closely with your joint venture marketing partners to identify the right specials and offers that you feel will best resonate with your existing client base.  It is in the interest of both parties to really focus on exactly what products and services are marketed as you don’t want your clients to feel that you are marketing those products and services that don’t relate to their interests.  If email marketing campaigns will be a core component of your marketing for a joint venture make sure that you have set up specific affiliate codes or specific landing pages so that all of the leads and successful business you drive to the partner is documented properly.

Website Branding

Maintaining an active page on your website to list joint venture partners that have products and services that would be of interest to those that visit your website is a core component to any marketing joint venture.  When your clients visit your website they should be able to access basic information about all of your partners and quickly learn about the unique opportunities that may be available for them to save money through special discounts.  A logo and company description along with the best means of contacting the company directly should be included on the partner page.  It is valuable to do a blog post occasionally about each of your joint venture partners as that will help to reemphasize the brand and your commitment to promoting the relationship to your community and allow you to expand on the benefits that your joint venture partners have to offer your existing customer base.

Personal Introductions

One of the best methods to market a joint venture opportunity is to personally introduce your clients to the partner company while you are meeting with them.  While this arrangement may not be ideal for many different types of joint venture marketing, if you are a business that has lots of direct interactions with your clients and have built deep and meaningful relationships based on trust then any product or service you recommend in a meeting when an issue may come up will be highly likely to be acted upon by your client resulting in a sale for your joint venture partner.  This type of introduction often works best when your business has some consultative role with your clients and they rely upon you to make the best decision or recommendation for them.  It is generally a good idea to have a specific sales representative or specific channel in place for you to refer these leads to so that when your client is handed off to the partner company they are treated appropriately and you get credit for sending the business over.  Individuals that consult businesses on any number of items can generate significant portion of their revenue just by having several companies that they provide referrals to when they encounter a client that needs support.

There are many great techniques for marketing joint ventures aside from these basic marketing avenues.  Make sure to be creative with your marketing campaigns, but also do the basics well so that you cover all your bases for successfully promoting your joint venture partnerships.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How eProducts Open the Door to Joint Ventures

There are many ways to use joint ventures to build your business, from using back links on your websites to exchanging brochures inside your stores. One cost-effective method that is often underused in joint marketing is the use of eProducts. While these products do not cost much to create, they can provide a number of advantages to your business.

What is an eProduct?

An eProduct is something you create for your customers to use online. There is no physical product; instead, the material is posted on the Internet for customers to download and use, as they like.

Some of the most popular e-products on the market today include how-to guides, eBooks and eCourses. The material is focused on a specific topic that is typically directly related to your business or industry.

Benefits of eProducts

These eProducts are an effective way to market your business and your joint venture. Some of the benefits of eProducts include:

• Free Production – The cost of creating eProducts may range from $0.00 if you create the product yourself to the fee a professional writer charges to put the material into readable form. Because the cost of producing these items is relatively small, the value of these products cannot be beat.

• Expert Status – When you produce an eBook or eCourse on a topic related to your business, you instantly establish yourself as an expert in your field. Of course, it helps to include a resume with your eProduct that lists your experience or training in your field. Customers are more likely to buy from someone that they perceive is an expert on the product in question.

• Cost-Effective Marketing – When you incorporate your eProduct into your joint venture, you may be able to advertise the item on your partner’s website at no charge. You and your partner may also split the cost of linking to other websites, such as eZines or other related retailers, so that you get twice the marketing for your advertising budget.

Getting the Most from Your eProduct

Since there are many eProducts available these days, to make yours stands out from the crowd you should have them created by professionals who know how to make the presentations pop with relevant material. If you must hire a consultant or freelancer for this purpose, it is usually worth every dollar to market a product of the highest possible quality.

It is also helpful to include a freebie with your eProduct, such as a free how-to guide when you sign up for the eCourse. These “bargains” entice new customers to give your product a try, even if they are not familiar with your business. Adding customer testimonials to your website is another effective way to lure in first-time shoppers.

Using eProducts in your joint venture is an effective way to boost your sales and your customer base. Whether you choose to create an eBook or complete eCourse to teach customers about a particular aspect of your business, you establish your credibility and build consumer confidence for a healthier bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.