One of the benefits of joint venture marketing partnerships is the opportunity to engage with the ecosystem of the partner business. This can come in many forms. One way that can generate a lot of credibility for a business in an industry is making guest blog posts on a partner’s website to demonstrate unique industry experience. While not all partners may be open for this type of partnering promotion, if it’s available it can help drive immediate interest in a product or service as well as build a direct line of communication with a partner’s client base.

There are benefits for both parties in a joint venture when one partner or both author guest blog posts. The most important being the ability to get clients online interested about a product or service while making the customer feel like they understand more about the new business before seeing a real sales pitch. This process of giving credibility to a partner is very effective in leading to sales when marketing campaigns ramp up and go after customers to close the deal.

Benefits to Partners Websites

When a business or an individual writes a guest post on a business partner’s blog they are also providing several benefits directly to their partner simply by writing an article that appears on their website. All websites need fresh and relevant content to succeed in gaining credibility among the search engines such as Google or Microsoft Bing. As a business with a blog having others in the industry also giving their perspective on topics generates more interest in people visiting the website and viewing the blog to want to come back and see new posts. One of the challenges of running a blog for a business is keeping up the frequency of great content in order to encourage visitors to come back frequently to stay up to date with the articles being published. These are good points to highlight with a partner when discussing online marketing strategies for the partnership and methods for introducing the partner to existing customers. Be open to help contribute to promoting through blogs or video blogs that will get posted on a partner’s site.

Techniques for Writing a Guest Blog Post

Writing a guest blog post can be a difficult task at first, however if you follow a couple of basics they can turn out to be extremely beneficial for marketing a product or service and build personal credibility in an industry. Utilize the about the author / bio section for information on the business and any specific direct information about the product and service the company provides. Pick a topic that provides a clear reason for why you are an authority on the subject. A key way to get clients online through writing guest blog posts is to sympathize with the community, identify known industry problems, address them specifically, and discuss solutions without needing to directly give product examples. Another approach is to write more educationally approached articles that establish your credibility as an expert on a topic in your industry.

Follow Up to Close Deals

Most businesses are open to marketing partnerships through email and newsletter campaigns. Having the guest blog post included as a newsletter article is another way to reach the end customer as some businesses may not have a blog, but do have very active email lists. After having some time to interact with a company’s customer base through a blog post or newsletter article using a targeted email can elicit responses from potential customers that liked what they read but were not ready to commit to making a phone call yet.

Utilize opportunities like writing a guest blog post to reach new audiences to get clients online. Writing a blog post conveys expert industry knowledge to potential customers and provides a business a platform to promote products and services. Joint venture marketing partnerships provide an additional layer of capability to increase the benefit of writing a guest blog post. Most partners will follow up with sending out additional marketing collateral to help follow up and close the deals so both businesses get maximum benefit from the partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.