Establish a Strong Presence to Get Clients Online
November 11, 2011 by Christian · Comments Off
A joint venture marketing partnership can help promote a brand or product to a large customer base, but in order to get clients online it’s important to have a strong online presence with positive remarks from many thought leaders in an industry across many different online communities. It is not easy to quickly build a very visible brand online as most savvy Internet users rely on many different websites and personal recommendations to assist their decision making process when evaluating a new product or service. For most industries there are several places that are important for a business to have a strong brand.
The following are all sites that should be considered for creating content to achieve the product awareness that is required to get clients online. While a joint venture is extremely important for getting a name into a customer’s mind, most people will initiate at least a basic Google search for making even small purchases and will go deep in Google if the purchase is of a significant dollar value. A business person doing their proper due diligence before making a purchase will often go to at least a few of the following locations looking for additional information, personal product / service reviews and search for both positive and negative opinions. It’s common knowledge that it often takes multiple marketing approaches to reach an end customer and close the deal, so prepare for the momentum that can occur with the promotion provided by a joint venture partner.
Social Networks
Facebook, LinkedIn, and Google Plus are all important to utilize to develop a strong brand presence in order to get more clients online. Small businesses may only have the capability to set up a simple profile with the business owner promoting the product or service to their personal networks within these sites. Larger companies are capable of setting up more complex campaigns with larger groups of people participating with their brand online, but regardless of a business’s capability to fully capitalize on the benefits of social networking, avoiding them altogether can damage the online brand by simply not showing up at all. When a partner recommends a product or service to their customers it is important that the customer can find more information about the company when searching on their preferred social network site.
Business Listing Sites
Yelp, Google Places (which is combined with Google Maps), and the Better Business Bureau are all important locations to have a basic presence. It only takes a few minutes to go through the processes of signing up and claiming the business as your own if you are the business owner. This allows for customizing the profile and providing additional information that’s important for customers to find. Failing to go through the claim process will not mean the company does not show up on these sites, as they still will if the business has been around for more than a few days and has an active website, is incorporated, etc. However it will mean that an opportunity to craft the message customers receive about the company is lost. These sites all have a high likely hood of showing up in the top natural Google search results if a potential online client is searching for more information after hearing about the business through a joint venture partner recommendation, so take advantage of that by building out a strong profile.
News & Information
Creating basic press releases and developing a process for promoting newsworthy information through press release distribution sites like PRLeap, Reddit and Digg which are news aggregation sites and Quora or Yahoo Answers will help get broader community opinions about the product and service. While social networks and business listings are easier to control and manage, news sites have the capability to provide reader opinions which can be positive if done right and negative if done incorrectly.
Getting news stories indexed within Google news can be frustrating at first, but can be achieved through several PR websites for a fee. When participating in News Aggregation sites and Question and Answer sites it’s best not to over sell and to be supportive of the community in general rather than just talking about a specific product or service in order to build the credibility from others within a specific industry. Use industry expertise and knowledge to build a strong brand online through these sites which will result in getting more clients online.
Develop a strong brand online to reinforce the positive impacts of joint venture marketing campaigns. By developing a strong online brand a company will not only ensure that a joint venture marketing activity is more successful, it can also be a catalyst for acquiring JV marketing partners and thus should be an integral part of any efforts to develop a strong JV marketing business model.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Get More Clients through Joint Venture Marketing Partnerships for Facebook Pages
November 1, 2011 by Christian · Comments Off
Small business owners can benefit greatly by setting up Facebook pages to get more clients from a joint venture relationship. Setting up focused Facebook pages with marketing partners give businesses the capability to capture audiences that are very interested in a specific topic or reside in a certain location. The rewards from social media marketing can be tremendous when the campaigns are executed correctly for driving traffic to websites. Small business that are product focused companies can benefit immensely by creating joint venture marketing partnerships with companies that are capable of developing the right marketing campaigns, interact with large networks of social power users, and get the product in front of potential buyers. A well-executed Facebook page can be way more valuable than spending money to advertise on Facebook, people use the network to interact with friends, find interesting information, and get recommendations from their social graph and it’s these three activities that a business wants to tap into in order to generate revenue from a Facebook campaign to get more clients with joint venture marketing.
Facebook Marketing Partnerships
Building a Facebook page that generates lots of interest from a target demographic is not an easy task. However, when a partner has the ability to create fresh content that can be distributed through the right online users to the sites and places that create successful viral marketing campaigns a business can generate significant numbers of leads that result in sales. There are lots of expert marketing individuals and firms that have these experiences and small business owners that want to build a brand through social networks can develop joint venture partnerships with social media marketing as the focus. Instead of having to hire internally to develop and implement social media content and campaigns do a business deal to drive sales and brand awareness through Facebook.
Content for Page
The content that is required to get more clients through a Facebook page will be very diverse. It is important to have a combination of content that is interesting for visitors and fans of the page. Short blog articles are an important element for educating fans of the page about the products or company. Videos that are educational in nature and videos that are funny are more likely to be shared with other people or posted on other sites. Creating infographics or pictures that provide a lot of information through photos and short blurbs of text or display information in a unique way as to make a specific point, can be interesting and something people like to share with others.
Give Back to the Fan Community
It’s important to be open to developing a rewards program for fans on Facebook that purchase and use your products and recommend them to their family and friends through the social network. This can be accomplished in a few ways very easily. Provide special discounts that are time constrained and go out only to the people that are friends on the page. If you have excess inventory in a specific month work with your Facebook marketing partner to develop a unique campaign focused on that specific product and provide a significant deal to the Facebook network. Give fans of a product the ability to earn money through their own recommendations. Giving a fan a 5% revenue share for business leads that come through their social network is not a huge tax on the bottom line if it helps develop a long term customer. Another common reward, if applicable with the products being sold, is if someone refers three people to buy the product they get one for free or at a significant discount, this a common marketing tactic used by daily deal sites such as Groupon and Living Social to help promote social networking activities amongst the customer base.
Depending on the product or service you provide using picture contests on Facebook or other types of content contests is a great way to keep fresh photos, videos, and blog entries on the Facebook Fan page. Photo and video contests can be excellent ways to get people to not only share their own photos using a product, but also an opportunity for them to ask friends to vote for their picture so they can win the contest. So be open to giving back to the community that a joint venture partner develops to market the brand and products too. This will drive more traffic and participation from the community rather than a standard Facebook page that is only interested in pushing out content from one contributor and lacks incentives to share.
Utilize Facebook to engage with specifically targeted customer bases to establish a strong online brand in the market. Many small businesses have a better social media marketing experience when they establish a joint venture marketing partnership versus hire a marketing firm or just use internal employees to create a Facebook Fan page and develop a fan base. When executing a social media strategy make sure to service the community at large with rich and interesting content and allow for personal engagement with the page with the potential for reward, just for loving a company’s product and talking about them on Facebook.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Leverage Positive Reviews on Local Web Pages to Attract New Business from Joint Ventures
October 27, 2011 by Christian · Comments Off
Businesses that service a defined region need to be very conscious of their online reputation and maintain strong profiles on sites like Google Places, Yahoo Local, Yelp, Merchant Circle, and many others in order to attract new business from the local community. These local focused sites are in essence, an online business directory that has social components built in. When a customer leaves a review and then shares the review with their Facebook account, not only have they left a permanent record about their personal experience with a product or company, but their entire network of family and friends also are informed.
A business can benefit greatly from a strong online reputation and just as easily fail miserably because of too many vocal customers that were upset about a product or service and leave negative reviews and poor ratings. Not only can a weak online reputation limit a business’s ability to grow in a community, they can harm the potential for a successful joint venture partnership from ever getting off the ground because no established brand wants to associate their product with a company that is seen in poor standing. Achieving a great reputation online allows you to not only demonstrate to a partner the ability to provide excellent service to customers, but it’s a great asset that can be leveraged to close the deal when a business attracts new customers.
These are highlights of what to do in order to have a successful local company profile page to attract new business.
Setting up a local page
- Complete the profile including the address, this is critical because users may be looking for plumbers in New Jersey and if that’s you, then you need to show up. This also allows for the business listing to be displayed in Google Maps and other location based services.
- Maximize the category and sub categories for your business. In many of the local business directory websites on the web the profile section will include a place for selecting the industry and any related sub categories. Maximize the number of selections as long as they are relevant to their business.
- Upload the company logo for the main image for the profile or a quality picture of the outside of the office / facility. If the business is a consumer facing business with a retail store it’s important to have the front of the store as the first picture and several pictures of the inside as the secondary pictures.
- Send instructions to your website developer to place icons on your home page and “contact us” page that lead directly to the profile on Google Places and Yelp. If the business is a member of the Better Business Bureau, then also link directly to the business profile on the BBB’s website using their seal of approval logo.
Get Positive Reviews
- Reach out to three customers that have been loyal to the business. If this is a new business, then work hard with your initial customers and ask them to follow the same steps. Send the 3 customers the link to one of the online local web pages and ask for a positive rating and review. It’s best to spread these emails out over several days to stagger the reviews so they appear more natural. Then reach out to three more customers and repeat with a different website. In the course of a couple of weeks, the business will have several very unique and positive reviews across several different local websites.
- When sending follow up messages to customers have a script already written that asks for a positive review on a specific site or you can list the sites with all of the links and ask for a review on one of the sites. Most business owners don’t recognize how many customers truly appreciate the hard work and would give them a great review, but will not do so unless they are encouraged to write the review, so start encouraging the best customers to help attract new business by writing a positive review.
Leverage a Positive Reputation
- Show the positive reviews that are being written about the business when in discussions with new potential partners. This helps alleviate fears that they may have about how their customers will be catered to when they refer them over.
- Utilize the links to the review sites like Yelp and Google Places when sending out marketing collateral in attempts to attract new business from existing client bases of new joint venture partners. This demonstrates the commitment to servicing each customer and the business is open and transparent about its interactions with customers.
Many companies try and hide from local web pages because of the potential for negative reviews that is why it is so important to leverage positive reviews and a strong online reputation when attracting new business. It can be easier for a mid-level person inside of a business to sell a new joint venture partnership to executives when the potential partner company is capable of providing the value that they are looking for and maintain a strong reputation in the local community for providing excellent service.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
5 Ways to Amp Up Your Internet Marketing
April 12, 2011 by Christian · Comments Off
One of the most popular ways to make the most of a joint venture today is through effective Internet marketing that reaches a larger audience with less time and money involved. Whether you are just starting out in a joint venture for the first time or are ready to kick your current partnership up a notch, new marketing strategies are always a welcome addition. We have five ways to amp up your Internet marketing and explode your profits.
Become an Expert
Customers tend to buy from people they trust, and no one is more trustworthy than an expert in the industry. You can easily establish yourself as an expert in your specific niche by writing online articles or creating your own blog. Online seminars and tutorials can also convey to your clientele that you know your topic inside and out. The better you know your business, the more likely you will be to attract new customers and transform them into loyal clients.
Become a Publisher
Take step one a step further and become a publisher of your own work. Instead of merely posting your articles to e-zines and other websites, produce your own e-book or instruction manual that you offer through your newsletter or website. Publishing a newsletter that is sent out regularly to your customers list is another great way to alert clients to new products or limited-time offers.
Convert Visitors to Subscribers
While the initial purpose of Internet marketing through your joint venture is to get more views on your website, to really be successful, you must eventually transform those visitors to regular subscribers. There are plenty of great ways to make this transition, but one of the most effective is to offer a freebie along with a subscription to your site. It could be a sample of one of your products, free advertising in your newsletter or a free e-book.
Use Your Tools
Internet marketing offers a virtual plethora of advertising tools today, and the more you use, the better your joint venture marketing results will be. Many of these devices, such as autoresponders and email blasts, don’t cost much money, but when they are done right, they can reap great returns.
Spend time researching your many options in Internet marketing before beginning your joint venture, and then use the ones you select to the fullest to bring the best return to your partnership.
Entice Your Customers
Leave your customers wanting more with every correspondence you have with them. Let them know about upcoming promotions, articles and contests you are offering so they check back in with you often. This is one of the most effective ways to build a loyal website base that will also become a loyal customer base to boost your bottom line.
A joint venture is just the first step in building your business and increasing your profits. When you use the many Internet marketing tools at your disposal to their fullest, you are sure to make the most of any joint venture you undertake.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
5 Ways Joint Ventures Speed Up Sales
February 4, 2011 by Christian · Comments Off
If you are looking for a way to boost your profit margin in a hurry, there is no better way to do so than joint venture marketing. This approach offers exponential returns by opening the door to a plethora of marketing options. When you pool your time, talent and resources with another company, you build on one another’s reputation, customer lists and Internet savvy for bigger, faster sales.
We will show you five ways joint ventures can speed up your sales and explode your profits.
Reputation
Building an online reputation with potential customers can be much more challenging than promoting confidence in a face-to-face transaction. JVs allow you to build a reputation quickly and efficiently by riding the coattails of a larger, more established business.
If you want to increase sales in a hurry, there is no more effective way to establish an immediate reputation with your target base than through a JV relationship with another business in your industry.
Endorsements
By the same token, endorsements help online customers make faster decisions about whether to throw their business your way. If they already work with an online company they like, they will be more likely to buy from other businesses that company recommends. A simple recommendation from your JV partner provides you with immediate sales from their customer list, while you are offering similar benefits to your partner from your own lists.
Shared Customer List
Business owners know all too well the time and energy that goes into building customer lists. Wouldn’t it be great if you could just wave a magic wand and make the names on that list multiply by themselves? With a joint venture, that is very nearly what happens.
Once you and your partner have established a relationship of trust, sharing customer lists allows you to increase your target base nearly automatically.
Better Internet Marketing
There are many avenues of Internet marketing today – so many, in fact, they can effectively muddle the intentions of even the savviest business owner. When you join forces with another business, you also combine time, talent and resources to exponentially broaden your Internet marketing opportunities. You can take advantage of many more advertising avenues without waiting weeks or months to research your marketing approach and create a strategy that incorporates new marketing methods.
More Traffic
If one business owner can generate a certain amount of website traffic in a single marketing effort, it stands to reason that combining efforts with a JV partner will drive even more traffic to your website in a relatively short period of time. In addition, the strategic alliance you form with a partner within your industry ensures that the traffic you do drive to your site is more likely to buy from you the first time they find you. Targeted traffic in a relatively short period of time is one of the greatest advantages of joint ventures today.
JVs are an excellent resource for boosting sales in a relatively short period of time. When you combine resources, talent and customer lists with another business in your industry, you can see higher sales and bigger profits quickly and effectively.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Using Consumer Psychology in Internet Marketing
November 8, 2010 by Christian · Comments Off
Consumer psychology has been used for decades to help companies formulate effective marketing strategies, but it has been only recently that these philosophies have transferred to the world of Internet marketing. If you are preparing to embark on a joint venture, chances are that Internet marketing strategies will be an integral part of your business arrangement. To increase the effectiveness of your online advertising strategies, we have a few principles of consumer psychology to keep in mind.
Keeping Up with the Jones’s
Nearly every consumer wants what his neighbor has, whether it is the hottest car or the latest computer technology. However, because this idea of “keeping up with the Jones’s” can be a rather elusive one, few can foot the bill for such extravagances in the name of friendly competition.
Help your customers feel like they are getting the same luxuries their neighbors are indulging in at a fraction of the price. You can emphasize the value of your product by stressing the production process or the special materials that went into your products to make them unique.
Satisfying Curiosity
Consumers that spend a lot of time surfing the Internet are generally curious folk by nature. To encourage their sense of adventure, use advertising strategies that alert them to trade or insider “secrets.” These secrets will give them tips that will motivate them to buy your products. You can effectively use these “secret” tips in your email marketing or through back links.
Worry Over Making the Right Decision
This is a particular concern when shopping online, since it can be difficult to distinguish one retailer from another on the Internet. Joint ventures are particularly helpful in this area, since you can use the established reputation of your JV partner to build your own reputation with new customers.
Testimonials are another way to boost consumer confidence online, particularly when you and your JV partner work together to provide testimonials for one another.
Finally, samples or free trial offers allow customers to try your products risk-free, before they put their money into your company.
Special Offers
Consumers love special offers, particularly those they perceive as exclusive to your “favorite” or “best” customers. Send out special email blitzes to your current customers or the customer list of your JV partner. Let them know of an exclusive offer just for them that allow them to save on their next purchase, or a similar deal. Customers love these types of offers and are much more likely to try out your products or services for the first time if they believe they are a part of an elite group of customers.
Understanding basic consumer psychology can go a long way in creating effective Internet marketing strategies for your joint venture. When you have an understanding of the way consumers shop and make purchases, you’re more likely to direct your advertising to the right target base, motivating them to buy. Your joint venture will thrive and so will your bottom line.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Using Joint Ventures to Boost Consumer Confidence in Your Online Business
July 21, 2010 by Christian · Comments Off
Online businesses have become the most popular way for customers to shop for goods and services today. Now customers can find what they need any time of the day or night from the comfort of home.
However, despite the growing trend to shop online, it can be difficult to build your online business effectively. Websites all tend to look alike, and it is hard to promote customer confidence through a few photos and a creative flair with fonts. This is an area of business where joint ventures can be particularly effective in boosting customer confidence.
The Importance of Consumer Confidence
There have been plenty of studies conducted on the effects consumer confidence has on businesses today. Consumer confidence influences the types of purchases customers make and the companies from whom they choose to buy. When your customers are confident in your business, they are more likely to return for repeat purchases, and they may recommend your business to their friends and neighbors. Word-of-mouth is a powerful marketing tool that doesn’t cost you a cent in your hard-earned advertising dollars. It is easy to see why consumer confidence plays such a key role in the success or failure of a business today.
The Trouble with Online Business
It is much easier to build customer confidence when they walk into your brick and mortar store. They can gauge the quality of your business by the appearance of your store, the friendliness of your staff and the availability of the products they need. However, none of these features are quite as obvious when you do business online. It is much more challenging to exude that same aura of customer service and quality with photos on a screen. This is where joint ventures can go far in improving the reputation of your online business.
It’s Who You Know
Once customers have a positive experience with your business, they will be more likely to shop with you again. They will also be more likely to shop with other businesses linked to your own through advertising and other methods. This is the core of joint ventures: to promote another’s business to customers who have already built up their confidence with yours. Joint ventures jump-start the consumer confidence process, so you can quickly and effectively build your customer base online.
There are plenty of effective advertising tools to use in online marketing, but the best value will almost always come from a combination of these tools and a JV partnership that will direct new customers to your business. When these customers trust the company that recommends you, they trust you much more easily as well. That type of consumer confidence can’t be purchased; it must be built up slowly over time. Joint ventures allow you to capitalize on the time and energy your partner has already put into building consumer confidence by taking those customers as your own as well.
Online business is booming today, but the competition is fierce indeed. Build consumer confidence for your own company through effective joint ventures, and watch your customer base and your bottom line grow.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
How to Use Joint Venture Marketing to Increase Website Traffic
March 10, 2010 by Christian · Comments Off
Joint venture marketing is a beneficial way to get your business noticed when you are just starting out in your sector. The ability to link with a more established business is an excellent way to build credibility and a customer base quickly and effectively.
One of the biggest advantages to JV marketing is that you can increase traffic to your website much more efficiently than by simply using search engine optimization techniques. We will show you a few ways to use your JV partnership to your fullest advantage when it comes to building website traffic for your business.
Backlinks
Backlinks are used to link traffic from one website (your endorser) to yours. Backlinks provide two purposes; they raise your search engine ranking and they help customers find you on the Internet.
To ensure you get the most from your backlink, you should not simply purchase it from another website (which is not only a black-hat strategy, but costly as well). Instead, you need to get your link by mutual agreement, such as a JV partnership. The way to build this type of business relationship is to find a website for a related industry, so the traffic at the original website will be more likely to be interested in what you are selling as well.
It is also important to analyze the website you will put your link on, since sites that get little traffic themselves, or link to illegal websites, may not build your traffic and may even lower your standings in the search engines.
Blogs
Blogging is the way to inform and interact in the 21st century. Many business owners develop their own blogs because people are often more likely to read content than pay attention to an advertisement. If your JV partner also has a blog, you can direct customers to each other through your blogs. This is mutually beneficial, since traffic increases to both websites, which means higher revenues on all sides.
Recommendations
If you find a JV partner who is larger and more established, you can rely on that business for recommendations for your goods and services. Your JV partner may put a link on his website, recommending your business for a related or highly specialized type of product or service. Your traffic immediately increases exponentially because your JV partner already sees a significant amount of traffic each day. More traffic means more sales, especially if the customers directed to you are already interested in what you have to offer.
Content is King
Once your customers find your website, the key is to keep them coming back for more. To encourage customers to sign up for your regular email correspondence, provide content on your website that is informative and entertaining. Your articles will draw your customers to your business and make them want to find out what you have to say next. When you have a good customer list for your opt-in marketing program, you build sales by maintaining regular contact that allows you to alert them to new products and special promotions you are offering.
JV marketing is an excellent method for building high-quality traffic to your website. When your customers come to you, your sales will effectively increase.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.
How the Dog Whisperer Can Help Your Joint Venture Relationship
February 23, 2010 by Christian · Comments Off
Forming a joint venture can be wildly successful, and it can also become a headache. Joint venture partners come in all shapes and sizes. And though most entrepreneurs and business owners are professional in their conduct, many are still difficult to deal with, and personality conflicts can arise. So what can you do to help assure a sound relationship with your JV partner?
Take heed of advice from Cesar Millan, also known as the “Dog Whisperer”. Cesar has become the leading expert in dog psychology and dog rehabilitation. Although his strategies are aimed at canine “pack” instincts, his psychology can work well for joint venture partners as well. Here are some examples:
Calm-Assertive Energy
Cesar advocates that all dog owners display calm-assertive energy. An owner should show a dog that he or she is the pack leader using compassionate and calm methods. Yelling, nervousness, and anxiety are not good qualities of a good calm-assertive leader.
This tip doesn’t mean you have to set yourself apart from your JV partner as the “pack leader”. Nor does it mean one of you must become the “calm-submissive” type that will obey the commands of the leader.
How this can benefit you and your JV partner is that you both display assertive behavior without becoming emotional. Energy is calm, and both are in control of all communications and tasks.
Set Rules, Boundaries, and Limitations
Cesar teaches that dogs must have rules, boundaries, and limitations to know how to respond to different situations. Your JV is just the same. Both you and your JV partner must set rules, boundaries, and limitations so you both are clear on your roles and responsibilities.
For instance, can you contact your JV partner any time of day? Do you have permission to access your JV partner’s facilities? And likewise, does your JV partner have permission to utilize your equipment? All this and more need to be pre-determined before the JV goes into effect. Your rules, boundaries, and limitations will help you and your JV partner know exactly what to expect from each other.
Clarify “Issues”
An unstable dog is unclear about its role. This causes anxiety, aggression and fear. Cesar Millan teaches that a dog must trust his owner to be a pack leader and know its role in the pack.
Likewise, you and your JV partner must know your roles. Who will perform the marketing? Who will keep the books? Who’s in charge of production? Clarify all these types of issues and you will have a more successful JV “pack”.
Achieve Balance
Ultimately, you want to achieve balance with your JV. Much like Cesar advocates for dog owners, balance creates a harmonic, productive, and happy life. Set and know your limitations and boundaries. Set up roles for you and your JV partner. Let Cesar Millan’s experience with canine psychology teach you similar lessons in JV psychology. All elements should be balanced so both parties are happy with the effort, as well as the outcome.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.
250 million in 11 months using integration marketing
February 20, 2010 by Christian · Comments Off
What I’m about to share with you could seriously change your financial future in a positive way…
Wait let me rephrase that.
What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.
Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.
I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.
I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.
As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.
I know that’s a mouth full, and it may sound confusing, but stick with me.
A little background first…
You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself. It’s one of the primary tactics that top level marketers and entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.
If you can tap into these types of existing relationships (and I’ll show you how), the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.
You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.
Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.
Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.
So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.
Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart, but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.
My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.
My next post will give you specifics of how you can start increasing your profits using these integration marketing techniques.


