Tips for Getting More Clients from Marketing Activities

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Using eZine Advertising in Joint Ventures

When you enter into a joint venture with another small business, you have a wealth of advertising options at your disposal. One of the most effective online advertising methods today is the eZine advertisement, which appears in an eZine publication that is sent out regularly to an audience that has opted into its mailing list.

The purpose of an eZine advertisement is to increase targeted traffic to your website, or in the case of a joint venture, to the websites of both JV partners.

We have the scoop on the different types of eZine advertisements available and how to use them to your fullest advantage in your joint venture.

Types of eZine Advertisements

When you are considering this type of advertisement to promote your joint venture, you must learn what your options are before choosing the ad that best fits your needs. eZine Advertisements fall into three specific categories:

• Solo Ads: Usually the most expensive as well as the most effective, solo ads are emails that contain your offer alone. These ads are generally seen as being endorsed by the specific publication, offering immediate credibility to your business by the people who regularly read the publication. This is a good option for joint ventures because the cost can be split between partners to make it more affordable.

• Classified Ads: This is the most basic type of eZine advertisement, providing a cheap option for reaching a targeted audience. The ads usually work best in larger publications because the percentage of responders is generally much lower on these types of advertisements. Classifieds are usually found at the bottom of a publication and tend to be the smallest of all the ad spaces.

• Sponsor Ads: This type of advertisement offers the best value by providing the best exposure for the lowest price. Unlike basic classified ads, the sponsored advertisement is usually found in a more prominent location on the newsletter and offers additional space for your company information. These ads also tend to work well with joint ventures, where your top priority is to build a larger targeted market base.

Finding eZine Advertisement Opportunities

There are many online publications available, making it relatively simple to find one that caters to your targeted market base and offers advertising space at a price you like. Check eZine directories to find the best listings of publications currently available. Although some of the directories charge an annual subscription fee, they are usually well worth the money, due to the amount of information they provide. Select an online publication that corresponds with your targeted audience to ensure the right customers see your advertisement.

The eZine advertisement is an excellent tool to help make the most of your joint venture. Through effective marketing strategies like these, you and your JV partner can work together to produce high quality advertising directed at your target market. With a bit of skill, research and a little luck, you will find your customer lists growing at an exponential rate by using the best marketing strategies at your disposal.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.