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Integrate With Business Partners to Get New Clients

February 10, 2012 by Christian · Comments Off 

Small business owners that are looking for their big break in reaching new clients quickly are wise to develop joint venture partnerships with companies that can instantly integrate their product into existing offerings. This is the type of partnership that will limit the amount of interaction a company will have with the end customer, however it drives sales numbers so it’s worth the loss in branding to partner with a top tier company that can really accelerate growth quickly.

Be conscious of who you partner with in these types of relationships. If you have developed a truly unique product the company you do business deals with may see you as a potential target for acquisition. Be sure you have the proper intellectual property documentation filed. This is a good thing for most business owners, however even at the earliest stages of a company with unique intellectual property you need to be aware of your exit strategies and how structuring a business deal leads you down different paths.

Path of Least Resistance

Going to market and acquiring customers is expensive. The purpose of a joint venture relationship is to leverage the capability of a business partner to bring new clients that are actively looking to buy a product or service. However, sometimes the path of least resistance for quickly closing new business is to integrate with a partner and allow them to sell their clients a solution that includes both you and your partner’s products and services with no difference seen by the customer.

By allowing a partner to OEM or white label your product it reduces the amount of training and education required for effective selling to new clients. Bundling a product into an existing offering allows a partner to increase their value to their customers and at the same time reward you for your innovation. These types of relationships also reduce the overhead that is required for even basic tasks like accounting and customer service. While there may be some duties required, if issues arise with the product or service these will generally be dealt with between the two companies independent of the customer.

Prepare for Growth

When doing an OEM deal with a product for a business partner that has the Rolodex of customers to quickly sell a product or service it’s important to anticipate and plan for the growth. However; it is critical for most small businesses to time the addition of new employees with the actual time they are needed to fill in. Temporary hires can always be found in a pinch through a temp agency depending on the tasks your business and the partnership will require. It’s crucial that you have a clear and open dialogue with the business partner and to start the roll out slow with a pilot program in order to give your business time to ramp up and keep up with demand.

The plan for your businesses growth if doing business with a larger Fortune 500 type company is essential to the success of the partnership. There will need to be funds available to service the demand if the business partnerships success increases faster than anticipated. Some revenue cycles for larger companies may be longer than a small business is capable of operating under without having the necessary cash for pay roll and new costs associated to the growth occurring with new clients.

Find partners that can integrate your company seamlessly and the chances for a successful partnership go up dramatically. The reduced costs involved with an OEM type relationship will increase the ROI on each relationship versus other deals that may have significant capital investments in marketing and customer support duties.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

What Should Be In Your Business Partner Training Binder?

February 7, 2012 by Christian · Comments Off 

When forming a new joint venture marketing partnership it’s always a good idea to put together a training binder that has information about your company, the products and services the business provides and key details that are relevant to the business partnership. Training a business partner to execute the partnership in the right manner is critical to successfully finding new clients. Here’s a short overview of the standard documents that should be included in a binder that is provided to your business partner.

A binder that is provided to key executives and the one that is handed off to a person that is just involved in one element of a business partnership should be adjusted accordingly, however it is important that key individuals have a clear understanding of your business and the details of the relationship.

Binder Documents

  • Executives should have a copy of the partnership agreement included in the binder.
  • List of contacts based on role within partnership. It is always good to have at least two contacts for each vital link inside of a business partnership in order to resolve critical problems when needed.
  • Current and future co-marketing campaign budgets should be included depending upon recipient.
  • Flow charts for exchange of data, client information, client referrals, sales information, customer service requests and any other specific part of business transactions that occur based on the joint venture. Only include what each party requires.
  • Company information, basic overview of company.
  • Product and Services information. In depth information about the company’s product and services, pricing, etc.
  • Incentives. Depending on the role within the company each joint venture partnership should include bonus incentives for employees that perform and excel in their roles of executing a successful partnership. For sales organizations this may already be included however; other positions that require additional work to perform the new duties should experience rewards of a successful business venture as well.
  • Additional document. Depending on the businesses involved there may be additional information that companies wish to share with each other including demographic data, client information, and many more details.

Be sure to use a cloud based document storage service and keep a copy of your training binder available for all parties that require it.

The training binder is intended to serve the purpose of reinforcing the partnership agreement and act as an implementation tool for kick starting the business relationship. When distributing the binder to the appropriate people there should also be a timeline of when activities will begin and the flow charts will be followed. Create a visually appealing template that can be used for that specific partnership and any new clients or businesses that join the partnership in the future. Take the time necessary to clearly write out the details needed in the training binder and the chances for success will increase.

A well trained business partner will understand your business thoroughly and be able to sell your company and its products or services to new clients, which is ultimately the point in creating a joint venture marketing relationship in the first place. A well trained sales team that has been provided the right information will always deliver better results than the sales team that is given minimal or incomplete information and asked to educate themselves concerning the company’s products and services. By training your partners in a consistent manner, even when personnel change occurs during the course of the partnership and it will continue to remain productive and profitable due to the core training you have in place.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Business with a Monthly or Quarterly Partner Promotion

January 18, 2012 by Christian · Comments Off 

Attracting new business through a joint venture marketing partner can be achieved with a higher rate of success when a special price or unique product offering is available or exclusive offerings that are only available to clients of a joint venture marketing partner can be pitched by sales teams to their relationships. Discuss potential promotions with JV marketing partners and be open to their suggestions about potential promotions that will work well with planned marketing campaigns. Customers always appreciate a good deal, so use special promotions to acquire new business that is being serviced by a competitor or previously just not ready to make a buy decision.

Channels for Promotions

The following are excellent channels to use to promote a special product or service discount.

Email - Sending an email to a joint venture partner’s existing customer base should be part of any new promotion strategy. Collect emails from people that visit your website or read your companies blog and include them in your email blasts for deals.

Facebook / Twitter - Spread the news about monthly or quarterly special offerings through the social networks. Include specials or unique offerings that are only available to your online community at Facebook and Twitter.

Internal Contests - Reward sales team members of your company or from your JV partners based on their performance. Whether its cash or a nice gift, giving something special to the sales person that sells the most of a monthly or quarterly promotion can help drive more success from the team as a whole.

Online Deal Shopping Sites – If the products and services are consumer facing then consider listing any deals developed with a joint venture marketing partner on sites like SlickDeals.net or FatWallet.com. Both sites allow promotions and special coupons to be listed and shared with the public.

Attract New Business

While many business partnerships use promotions to market to an existing customer base and to extract more revenue from the customers that the business already has, promotions are always a good reason to contact customers to make sure that the business is at the forefront of their customer’s minds and to continue to build strong relationships with them. However; when using a promotion specifically to attract new business, it’s wise to include some of the following techniques in your offering in order to win over new potential customers. While existing customers are always looking for savings or a unique offer, new customers are seeking a major change from their existing providers or they are new to the market and need product education and additional hand holding that an established client may not need.

Free - Include something for free in your offer regardless if it ends up being a minor detail in the overall product or service. A complimentary assessment or small item can get the new customer relationship off to a good start.

Match or Beat Competition – Promising to match or beat the competition’s price on similar items or services is an excellent way to acquire customers that are currently dissatisfied with their existing solution and open for a change even if the savings or discount is only for a limited time frame.

Time Sensitive – Using timing in a promotion can be done in a couple of different ways. Place a specific trigger date that the offering is valid through. The other way to leverage time sensitivities when attracting new business is to provide a new customer with a special discount that only lasts for a certain period of time as a reward for becoming a new customer.

Incorporate the right strategies inside of your monthly and quarterly promotions and it will be much easier for you and your JV marketing partners to attract new business. By making sure the promotions are tailored to the needs of customers that are looking for new solutions or opening to changing what they currently have, your promotions will be more likely to resonate with people that will become new business. Make sure if you’re doing promotions with business partners to extract business from their existing customer base, saving time and energy to be focused on obtaining new clients.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Talking Points You Need to Know Before Forming a Joint Venture

August 26, 2011 by Christian · Comments Off 

There are many situations in the diverse world of business today that justify the need to enter into a joint venture marketing partnership. After hearing about joint venture marketing, someone might be excited about having their business transformed by creating an alliance with another successful and related business. However, the business world is full of rough-and-tumble personalities which will require you to tread cautiously in order to function efficiently and avoid getting the short end of the stick so to speak when it comes to a JV agreement. Here are several key points you cannot afford to ignore before entering a joint venture partnership.

Do the companies complement each other?

First of all, the potential partners should deliver a product and/or service that complements or at the very least is related to both companies. Obviously you’ll want to avoid partnering with a business that competes directly with your company’s products or services. Offering complimentary products or services in your new joint venture will go a long way to make the partnership a successful one. For example, home décor products would go well with a company that provides consumer electronics.

Does your potential JV partner have a compatible strategy?

The scope of the other partner’s strategy should not clash with yours. If you have a long-term plan in mind, it wouldn’t make sense to partner with a company that’s only in the market for the summer. Keep in mind the scope of your combined strategy will also influence things such as marketing plans, employee recruitment and training, and other short-term goals you may have for your business. Additionally, the combined strategy, whether it’s capital intensive or labor intensive will depend on the size of the businesses involved.

Another factor to take into consideration when reviewing whether or not you and your potential partner’s strategies are compatible is each company’s timeline. Know how soon the other partner plans to do some crucial tasks. Know how often they borrow or pay off loans. Without time lines, a business is just drifting with the current, lunging at any piece of business that drifts downstream. This is clearly not how a profitable business should operate. It’s also wise to crosscheck what customer base the other business already boasts. What quality is there and what room for improvement exists?

Is your potential JV partner financially sound?

Finally, the capital base that exists should be given top priority at the outset. Can you picture entering into a joint venture marketing agreement with a company that is going to declare bankruptcy tomorrow? Often, the integrity of both partners to the businesses will take a beating if one of the two declares that he cannot meet financial obligations. It’s highly recommended to have an attorney draft up an agreement to clearly outline which obligations, whether financial or otherwise, will be handled by which partner. That way, it’s not one person holding the reins of the agreement. The golden rule is being willing to treat the other partner’s business as if it were your own.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Joint Venture Marketing: A Success for the Education Industry

July 15, 2011 by Christian · Comments Off 

Education has always been a pillar of strength upon which society rests. Although the education industry has evolved, the concept remains the same: providing the next generation with the right tools of knowledge and morals to move society a step forward.

Over the years, the education industry has evolved to where profits and balance sheets matter as much as the quality education and the right infrastructure. In an ever growing world, with opportunities increasing every day, providing the right kind of infrastructure is costly. So, for a higher education institute to live up to the standards it aspires, it needs an inflow of students and financial support from alumni, the business community and government. In order to have students, the right kind of exposure in the high demand fields is essential. Advertising and marketing, which are very burdensome to the bottom-line generally, can be aided through the use of joint venture marketing.

Captive audience

Various companies reap significant benefits from a joint venture with an academic institute. Computer and software companies and other high tech companies partner with various institutions and offer their products at lower rates, resulting in an upswing in their share of market. This is beneficial for companies seeking a captive market of students and faculty, who appreciate the access to low cost equipment or software guaranteeing a steady volume of sales. The companies enjoy an opportunity to build brand loyalty with future shoppers (college students).

There are numerous examples of joint venture marketing with college institutions with well-known brands. For years Microsoft has offered software very cheap to enrolled college students and this year Apple has heavily marketing a special discount for college students on their popular laptops. Banks also offer loans at lower interest rates to students and of course the somewhat controversial credit card offers has gone on for over 20 years.

In the real world

Recently, Google and the British library embarked on a project to digitize and publish hundreds of books previously unavailable online. This partnership will bring a wealth of never before seen information out into the digital world. It might not lead to any direct profits, but the availability of the information is tremendous for readers around the world. Google gets the chance to earn high marks for corporate citizenship.

There are various government agencies and non-profit organizations who partner with companies to provide grants for research and scholarships. They do their bit for society and they even earn publicity for it. This results in the colleges becoming an integral part of the company’s research and development for new products efforts and scientific discoveries.

Institutes have shown great success with partnerships with foreign universities and colleges giving them global exposure and international presence. One example of a technological partnership is Dell. They have academic affiliations with various universities across the nation and world. The company actively recruits from the best institutes as well.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Harnessing the Power of Synergy in a Joint Venture

May 27, 2011 by Christian · Comments Off 

Synergy can be defined as the energy that is created when parts or processes work harmoniously together as a whole. When you think about it, that is the perfect definition of a joint venture as well!

When two businesses come together with the sole intention of boosting the bottom lines of both, synergy really can occur. We’ll take a look at the synergy of joint ventures in this article to inspire you to the many heights these partnerships can achieve.

Synergy in Business

When two companies come together for the purpose of creating a higher performance level together than they can achieve separately, that is synergy in the business world.

To demonstrate this concept, let’s take a look at a math problem involving horses. When two horses are able to pull 9,000 pounds together, how much can four horses pull? If you said 18,000 pounds, you would be incorrect. Four horses working together in synergy can actually pull as much as 30,000 pounds.

Now consider your business. Let’s say you have a current customer list of 5,000. You partner up with another company that has a customer list of 10,000. While the short response will be that you expand your customer list to 15,000, consider word-of-mouth recommendations, additional marketing and the advantage of business endorsements from your joint venture partner. Instead of an increase to 15,000, your new customer base might be exponentially higher simply because of the synergy created by the strategic alliance between your two businesses!

Finding Synergy in Your Joint Venture

To assure synergy in your own joint venture endeavors, you must focus on three key factors:

  • Vision – You and your joint venture partner should combine strategies and opportunities to make the most of your partnership. The visions you have for your separate businesses become that much more powerful when they are combined into a single joint venture.
  • Creativity – When you combine creative efforts, you inspire one another to achieve well beyond your initial goals for your business. This takes your vision to a whole new level by finding paths to make that vision a reality.
  • Execution – The practical element of synergy, execution actually involves putting the vision and creativity into action. Execution combines your talents and resources to achieve the highest possible goal for the least amount risk. Execution requires teamwork – both from the joint venture standpoint and within each individual staff – to achieve the goals you set for your companies.

Synergy is not something that happens randomly; it involves preparation and communication to bring synergy into a joint venture. Before you and your joint venture partner sign on the bottom line, it is important to discuss your vision, goals and resources for your joint venture to ensure you are both on the same page and will be working together for a common purpose.

Synergy combines energy, power and resources to create something much bigger than either individual can do alone. In the case of a joint venture, synergy provides the necessary force to take your marketing to the next level so you can build an effective customer list, increase the quantity and quality of your sales and significantly boost your bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Beat the Recession Using Joint Ventures

May 19, 2011 by Christian · Comments Off 

There is no doubt that the recent economic slowdown has directly impacted businesses of all shapes and sizes today. Joint ventures have traditionally been a method companies have used to create new business opportunities despite current economic conditions.

We’ll show you how joint ventures can help you raise your profit margin on your business, no matter what the current economic climate might be.

Pooling Resources

When you partner up with another business, you automatically pool your time, talent and money to produce the most effective advertising campaign for less investment up front.

You may find a JV partner that’s a whiz at online marketing or knows how to write a linkbait article that gets results. Maybe you can find a partner that already has a solid customer list that he’s willing to share. An endorsement from a larger company for a share of your profits can also be a good way to grow your business by pooling resources in a joint venture.

Consider what you have to offer and what you are lacking, and find a JV partner that complements your assets and liabilities.

Introducing a New Product

For larger companies, a joint venture is the perfect way to introduce a new product or service to the market for less money and risk. Try using the customer list of your JV partner to get a new product out to a test market. This list gets a free sample of an item they’re interested in, and you get to test the waters for your new concept without much cost up front.

Find a JV partner with a similar target market to ensure the customers you test are the most likely ones to buy your products or services.

Expanding Your Market Base

By simply sharing customer lists with your JV partner, you can expand your basic market base exponentially. However, you may also be able to increase the market base demographically by finding a partner with a similar, but slightly different, target market. While you may not go too far away from your target customer profile with this approach, you may find enough variables to greatly expand your base while continuing to attract the customers that are most likely to buy your products or services.

Acquiring Capital

Some joint ventures are created for the primary purpose of acquiring capital for both businesses to share. In some cases, a larger company might offer additional capital to a smaller business for marketing or product development if the larger business also benefits from the arrangement. If you find that cash is simply too tight to adequately grow and market your business at this time, perhaps a joint venture can provide the cash you need to jump-start your company’s growth.

Even in the midst of economic hardship, some companies find that joint ventures are one way to stay afloat. By partnering up with another business, you may be able to increase your resources, cash flow and customer base much more efficiently.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

5 Ways Joint Ventures Double Your Exposure

May 2, 2011 by Christian · Comments Off 

If you are looking for a way to increase the exposure of your business, consider joint venture marketing. By teaming up with another company seeking out a similar market base, you can maximize your talents and resources to get the biggest bang for your advertising dollar. We’ll give you five ways to use joint ventures to double your exposure and explode your profit base.

Shared Customer List

When you partner up for a joint venture, the customer list of your partner can become your list as well. When you double up on your customer lists for the purpose of email blitzes and other types of online advertising, you immediately attract twice the customers you would have with a single list.

In addition, the new customers you are contacting already have a positive relationship with your new JV partner, so they’ll be more likely to take notice of what you are selling as well.

Joint Venture Giveaways

When you sign on for giveaways, you get your business name out to thousands of potential customers that may not have heard about your company before.

There are many good options for JV giveaways that allow you to simply sign up and wait for the contacts to come in. Use discretion when choosing one of these online giveaways to ensure the one you choose will reach a targeted market and offer you the best type of exposure for your efforts and expense.

Link Sharing

One of the most basic types of joint venture marketing is simply to share your links on your partner’s website. By adding an advertisement and link to this key location, you maximize your exposure to a target market similar to your own. Your partner gets to introduce a new type of product to his current customer base, which could help keep their interest in his company as well.

This type of link sharing costs nothing and can reap a good return on both sides of the coin.

Article Publishing

Article publishing offers a number of benefits, including establishing yourself as an expert in your industry while maximizing your exposure to a target market online. There are plenty of online publications that you can write for. Or you and your JV partner can even start your own blog to attract a select group of readers. Educating customers about your products and services is an excellent way to drive them to your website when they are in a purchasing mood.

Partner Endorsements

Building credibility with an online market base isn’t easy, but endorsements from your JV partner can make the process much more efficient. The idea is to get your partner to endorse your business to potential clients that already buy from them. Since they have established a trusting relationship with that company, they’ll be much more willing to establish one with you.

Maximizing exposure is one of the greatest benefits joint ventures can offer. With these tips, you can use your joint venture marketing to your fullest benefit to build a hearty customer base and a healthy bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

The Structure of a Joint Venture Team

April 22, 2011 by Christian · Comments Off 

Some joint ventures are relatively simple, with two companies coming together in a rather informal manner to pump up their marketing and build a customer base. Other joint ventures are significantly more complex, with more businesses involved in a partnership that becomes a separate entity in its own right.

If you are heading for the latter model of a joint venture, it is important to understand the structure of these joint venture groups to achieve the greatest odds of success. We’ll show you how to structure a joint venture group so everyone benefits from the partnership.

Purpose of the Joint Venture

When more businesses are becoming involved in a joint venture, the ultimate purpose of the arrangement becomes that much more significant. In these group situations, marketing is rarely the primary goal of the joint venture. These entities might be formed for the purpose of production expansion, research and development or risk-sharing for an investment strategy. It is important that everyone onboard the joint venture understands the ultimate goal of the arrangement before signing on the dotted line.

Putting the Legal Ducks in a Row

The purpose of the joint venture will determine in part what type of legal documentation is required to make the joint venture official. When you know the goal of the joint venture, select a lawyer who specializes in those types of arrangements to draw up your contract for you. This ensures all the legal loopholes are covered in the initial agreement, and that everyone’s rights and property are equally protected.

Lawyers will help you navigate the complex road of tax reporting, profit sharing and patent protection. If the joint venture will involve companies from different countries, a lawyer will be able to advise all the parties on the various trade and labor laws of the countries included.

Establishing a Hierarchy

Joint ventures of this size usually need their own governance structure to oversee the partnership. First, a governing body that consists of representatives from each aspect of the joint venture should be created. This body will protect the interests of all involved businesses, since every company will have at least one member to represent them.

There also needs to be an operational management team that will report to the governing body and oversee the daily workings of the joint venture. Finally, a financial team should be put in place to handle the accounting and tax reporting specific to the joint venture.

What about Disputes?

The more partners there are in a joint venture, the more likely the occasional dispute will arise. Every joint venture should have a dispute resolution in process before the first conflict comes up. This process may be incorporated into the joint venture contract or established as a policy for the governing body of the partnership.

Joint ventures can be as simple or complex as you want to make them, but more sophisticated joint venture models require more research and time to construct properly. By weighing all of these factors with equal care, all of the members of the joint venture can rest assured the joint venture they create will equally protect and benefit every member of the partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

 

Using Strategic Alliances to Build Your Business

January 21, 2011 by Christian · Comments Off 

Joint ventures are just one type of strategic alliance that can help you build your business quickly and efficiently. These partnerships can take on a host of different looks and features, but the primary purpose is always the same: to partner with another business for the sake of enhancing both companies’ profits. We have five ways strategic alliances can be beneficial in building your business.

Eliminate Competition

Strategic alliances like joint ventures can effectively eliminate competition by partnering with them. This approach embraces the “bigger is better” philosophy by enlarging your customer base through a bigger inventory of goods and services. While joint ventures don’t tend to involve companies that are in direct competition with one another, they do include companies in a related industry that share a similar target market. This blows marketing opportunities wide open, from backlinks to cross sales.

Operate on a Global Scale

As the market widens, your opportunities and abilities are called to keep pace. This can be very challenging to small business owners who can barely permeate the target market in their state, let alone across the globe. However, partnering with other companies gives you automatic global clout, with a larger online marketing budget and a quickly expanding customer base. When you boost your competitive edge, you will be more likely to stand out from even the larger companies that cater to customers around the world.

Maximize Your Marketing Potential

When you combine forces with another business through a strategic alliance, you instantly gain additional talent and revenue to expand your marketing efforts. In addition, shared customer lists and backlink opportunities help you drive more targeted traffic to your website, which will instantly increase first-time sales, as well as your ability to develop a larger customer base. Joint ventures are primarily entered for their marketing potential, particularly online advertising options.

Industry Convergence Trends

As the market continues to expand, more industries are finding that if you can’t beat ‘em, join ‘em. This is true in financial markets, where insurance companies, investment firms and banks are finding there is power in strategic alliances that provide more related service options for their customers. Convenience is the key, and if your customers can find additional related goods and services through you and your JV partners, they are much happier for it.

Bigger Bottom Lines

The bottom line is what it’s all about, and strategic alliances like joint ventures have proven time and time again that they have the power to boost them. In fact, some companies are stating that as much as 18% of their total profits are coming directly from those strategic alliances. For smaller businesses, this growth is exponential in providing the ability to expand goods and services and broaden the customer base and sales potential even further.

Strategic alliances like joint ventures are just one way that many small business owners are finding to boost their profits much more quickly than by using traditional marketing methods alone. When you join forces with another entity with a common goal in mind, there is no end to the potential success you might both enjoy.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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