The Advantages of a Joint Venture for Small Businesses

There are many advantages of a joint venture for small businesses to take advantage of. Most importantly is establishing solid relationships with companies that can provide value to your existing customers which should already be a top priority for any small business owner. It is very difficult as a small business to have the ability to completely service your entire customer’s needs, but if you put in place the right joint venture partners you will be fully capable to service them and at the same time drive additional revenue to your bottom line. Having strong joint venture marketing alliances can increase the reach your brand has while maintaining a lean and limited marketing budget.

Meet New Potential Clients

Small business owners are often faced with having too many things to do during each day of the week and finding the right balance of spending time on generating new business leads and maintaining an existing customer base can be difficult. One of the greatest advantages of a joint venture marketing relationship can provide to a small business is the ability to quickly reach new potential customers. By focusing on developing relationships with companies that already have existing customers and the channels to quickly expose new products and services to them a business owner can focus on having high quality relationships that assist in driving new business. This allows a business owner to continue to manage the day to day operations of the business and service existing customers while a joint venture marketing partner is helping to drive in new qualified leads that are much easier to justify devoting time too rather than cold calling for customers or pursuing other strategies for finding new leads. Small business owners often waste lots of resources on sales teams and sales consultants that underperform and these people also often require significant management time. A great joint venture marketing relationship can out produce even a good sales team if you structure the relationship correctly and manage the relationship properly.

Expand Existing Product / Services Offering

Another significant advantage of a joint venture is expanding the products and services that are available for your existing clients. Most small businesses are excellent at servicing a very specific niche, thus it is difficult for most to be experts in similar services or carry the depth of product lines to fully satisfy all the needs of their customer base. The right joint venture partners that can support your clients with those additional services and products ensures that you will not loose those customers to potential competitors that may be able to service them with a wider range of products and services as well as ensure that you are maximizing every chance to earn revenue from your customer base. Everyone understands that it’s a significant expense to gain a paying customer and so it is important as a small business to encourage your customers to take advantage of joint venture opportunities you can provide not only to share with them a great opportunity, but to most importantly return the favor to those companies that are also sending you business and earn additional revenue in the process.

Co-Marketing Campaigns

Marketing campaigns can be very costly and if they do not immediately provide a solid return on the investment can be detrimental to the success of a small business especially those at the earliest stages. Take advantage of your joint venture marketing partners when they offer to do co-branded promotions. These types of activities reduce the costs for both companies and when done properly will appear as a genuine match that has been developed to ensure customer satisfaction. Many larger companies will offer co-marketing opportunities to small businesses that are providing a serious advantage to their product / services line up or have such a compelling story that the larger company sees significant value in associating their brand with the other business. This is an excellent way to get free branding and marketing as larger firms often already have set in place several core marketing strategies that they will execute for new joint ventures to increase the likely hood for success. As a small business, while doing a joint venture marketing relationship with a bigger company, it is acceptable to ask for marketing support as many companies have in house graphic design teams and others that can help quickly mock up any marketing collateral required. This also ensures that the larger company is approving the way that there company is being represented. It’s never good to spend significant resources as a small business to develop marketing collateral, only to have it redone because the larger partner does not approve of the materials that were created.

Take advantage of joint venture marketing relationships as a small business to increase visibility in the market, establish additional revenue streams with existing customers, and gain access to resources that will help drive business and ensure joint venture activities succeed.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How To Increase Your Wealth Through Joint Ventures

How to increase your wealth is probably one of the most asked questions in the world. The challenge is there are no guaranteed answers for success. Progress depends on your capabilities, education, efforts and opportunities. The potential to increase your wealth on your own is one thing, finding a partner for a joint venture agreement opens up an entirely different pathway.

A joint venture is a business agreement, and the parties are all about contributed equity. In other words what do you bring to the table? So, where do you start when asking how to increase your wealth through joint ventures? Here are a few steps to consider:

Choose the right partner

This is often the hardest part, as the first step is generally the biggest challenge. Everybody will guarantee you the best deal and easy money, but do not fall for it. Carefully consider what your future partner is offering that balances out your areas of weakness. Choose wrong and you can fall further behind the curve because of wasted time and other resources.

Before you even approach someone or respond to a joint venture partnership offer, learn all you can about the individual or organization. Try to discover:

• How well is their business performing?
• What is their motivation for the partnership?
• Are they open to the idea of collaboration?
• Do you have the same business goals?
• What is their reputation in the marketplace?
• What does their financial background look like?

Sharing information and technology

If you want this to work, both sides must act as one. The joint venture partners need full access to technology and financial reports essential for the endeavor. While you need to have a strong working relationship, do not let your guard down as it relates to financial reporting. It is especially relevant to keep track of any business moves, no matter how insignificant they may seem. You should share all relevant information with your joint venture partner, and demand they do the same to avoid surprises down the road.

Take advantage of your partnership

Of course, in a good way! In today’s economy, it’s a challenge for small businesses to survive alone. Withholding key business information can hinder the success of the endeavor. Share market insights, marketing tools and customer contacts where relevant to the success of your joint venture. A partnership can also save you money by eliminating new employee hiring costs. If you attempted to expand on your own when creating new products or services, new staff is often a significant part of the investment costs. Reducing your expenses is an effective answer to the dilemma of how to increase your wealth.

The capacity

Let’s face it some businesses never reach the top on their own. It doesn’t always mean they’re not smart enough but having the right resources could have made the difference. A joint venture partner can help your business grow efficiently and cost effectively. Otherwise you may be full of exciting ideas, but with limited resources, those ideas will never come to life.

Entering a joint venture may be a tough decision, but it is worth taking a chance. Thousands of companies have found JV partnerships are an effective way to answer the question of “how to increase your wealth”. However, in order to achieve success and avoid risky situations, it’s necessary to define the process and take it one step at a time.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

A Reality Check About Joint Venture Strategies

Many business owners have only a limited understanding of joint venture strategies and gain only a little knowledge from hearing others discuss their experiences. A marketing conference speaker using the latest popular buzzwords perhaps easily impresses them. However, after the conference the attendees struggle. Ultimately they realize that they actually lack sufficient knowledge of the fundamentals to develop practical and winning joint venture.

Start with a full plan

Always know the proposed goals of the possible joint venture. Otherwise, how can you adequately decide if they meet the desired risk-reward basics? Sustainability is the key principle involved here. A number of businesses on paper have all the assets and capital needed to propel a business to new heights. But further examination shows the financial objectives considered are actually not economically sound. The risk-reward factors perhaps do not consider the cost of financing, timelines, legal implications and so on.

Formulating joint venture strategies focusing only on the prevailing economic conditions can spell doom to a business. How exposed is the business to future changes in economic forces like crude oil prices, fluctuating world currencies, new regulations, and transportation bottlenecks? A sound JV strategy should still offer the necessary profit margin, even when evaluating worst case scenario situations.

Understand why you should form a JV partnership

The parties outlining their joint venture strategies should identify key synergies, which explain why forming a partnership is the right decision. There is absolutely no reason to have a joint venture agreement if both parties feel that they are better off alone. The potential partners should offer something the other does not have, and vice versa.

Money cannot be the sole determinant factor. Sometimes simple considerations like geographical location will impact success. Joint venture strategies that take advantage of resources unique to a certain location can also be a good ingredient for a mutually beneficial agreement. In these cases there is an increased demand for an equally high supply of something. A good example is companies that deal with energy, mineral or natural resources. This is why some foreign entities will scramble to have a share of Middle Eastern, African and Asian companies.  

The human factor

Multinational companies must fully examine what personnel resources both sides have to offer. Technical expertise, relevant experience and proven track records are resources a potential partner can perhaps offer in place of finances. On the other hand, if their staff is not ready it can wreak havoc on the budget and timeline. Too often a good percentage of joint venture strategies will stagnant behind schedule, because of the time spent training employees. Unfortunately, sometimes this training was not properly forecasted so this significantly impacts budgeted time and resources.

It boils down to doing your homework before signing the joint venture agreement. Simple pitfalls can be avoided or circumvented with a properly prepared partnership. When evaluating joint venture strategies, what is seen on paper is not enough; consider on-site appraisals even if the cost is significant. It is important to make sure you have the real picture.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Common Joint Venture Risks And Effective Solutions

Considering all possible joint venture risks carefully before potential partners finalize their agreement is essential. This should continue throughout the lifetime of the partnership. The process of partnering with a different business is not always a walk in the park. However; the time investment for a full assessment is worthwhile to ensure the partnership runs as smoothly as possible. Both sides need to fully understand the risks involved with integrating personnel and the relevant financial fundamentals of the each other’s businesses.

What are your objectives of the joint venture?

It’s important to communicate the objectives of all partners with the shareholders. Otherwise an unknown or unidentified conflict of interest may arise. Keep in mind that during the planning stage of the partnership, each side is in a “wooing phase” and on their best behavior. Enjoy it while it lasts. Be prepared for the end of the honeymoon because it will end. If goals, responsibilities and roles are not clearly outlined, a more assertive partner may attempt to impose their objectives and goals absent a thoroughly planned agreement.

Some of the more prominent joint venture risks include; differing ideas on how to raise capital, financing agreements, and spending philosophies. Be sure to consider whether the JV operations will be capital-intensive or labor intensive. One partner might prefer heavy investment in machinery or technology for a competitive edge. The other may prefer more investment in labor-intensive techniques to avoid tying up capital.

Other common risks may involve personnel and staff integration. The two teams are perhaps worlds apart in terms of expertise, and technical sophistication. Often it requires expensive training to bring the other side up to speed. The new JV partners may also encounter a deep-rooted resistance to change from their respective staff. The risks abound when employees remain too entrenched in their previous philosophies, corporate culture and work environment. Territorial battles ensue over the new system, and non-compliance often leads to increased staff-turnover.

Joint venture risks related to intellectual property and financial information

Another area of contention is how much information to share. It may not be necessary or required to provide the other partner full access to something like production secrets. A number of joint venture marketing agreements are between two related, but not directly competing businesses. A soft drink manufacturer might enter into a partnership with a confectionaries producer. In such a partnership, the soft drink manufacturer would not necessarily find the need to share their soft drink formula and vice versa.

Joint venture risks dependent on capital spending can arise when one side refuses to share exact details related to their financial backers. Sometimes there is reluctance to offer the full details about future investors out of fear the potential partner will contact the investor directly. This leaves their prospective partner concerned that they do not have a true financial picture.

Being aware of the potential risks involved in a joint venture partnership is not enough. Efforts should be taken to protect each company as much as possible from the adverse effects of poor planning and the lack of a thorough evaluation. Building the right relationship from the start is ideal. This should minimize ill feelings that could develop between the new teammates. Adequate research, negotiation and compromise are necessary when developing shared objectives in a joint venture.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Find Joint Venture Marketing Partners

Working with another company through a joint venture marketing agreement can be a good business decision, especially for companies who have limited resources but are willing to take the risk. Teaming up and creating a new business entity with its own assets and sharing the risks and rewards from the project may be just what is needed to accomplish what seems impossible to do individually. But the question is how to find joint venture partners who are a good fit for your business.

Finding joint venture partners

There are two possible solutions to finding the right JV partner. First, look around your immediate and local market for prospective partners and talk to them directly. The other is getting in touch with them through a “feeler” question or comment. A feeler usually draws out the hint, opinions or purposes of others in a group of people who might be interested into contacting you. One of the best places to find prospects is through social media channels such as Twitter and Facebook, however your first stop should be LinkedIn, which is the leading social media channel for professionals. You will find in most cases, that what you are looking for is just a click away.

Strategies for finding potential joint venture partners

In looking for possible JV marketing partners, you should ask yourself what are the qualities in a business partner that you’re looking for. Are you lacking in funds? If you want additional capital but are not interested in getting business loans, then finding a business investor is what you need. Look for them in your own business community, or even from your direct competitors. Sometimes your competitors are just waiting to be asked for a possible merging. Teaming up with a competitor is sometimes easier than getting somebody who has no knowledge of your business at all.

Industry journals are also valuable resources for scouting potential partners. Look for advertisers who might be interested in joining the venture. Scan your circle of business associates as it’s easier to approach someone you may already have an acquaintance with. They can be reached at conventions, conferences or seminars that you’re attending.

For those companies who have enough capital but lack expertise to further expand their business, look to schools, and the web or specialty institutions as possible leads. The internet has plenty of sites that provide access to freelance service providers. You can browse their qualifications and goals, and who knows, maybe he is the one that you have been looking for to team up with.

There are no limitations as to where you might find a joint venture partner. It could be a friend, or a friend of a friend. You just need to share your insights and visions of the joint venture marketing partnership you have in mind. Who knows, maybe the person sitting next to you in a restaurant or airplane turns out to be your future JV partner.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Talking Points You Need to Know Before Forming a Joint Venture

There are many situations in the diverse world of business today that justify the need to enter into a joint venture marketing partnership. After hearing about joint venture marketing, someone might be excited about having their business transformed by creating an alliance with another successful and related business. However, the business world is full of rough-and-tumble personalities which will require you to tread cautiously in order to function efficiently and avoid getting the short end of the stick so to speak when it comes to a JV agreement. Here are several key points you cannot afford to ignore before entering a joint venture partnership.

Do the companies complement each other?

First of all, the potential partners should deliver a product and/or service that complements or at the very least is related to both companies. Obviously you’ll want to avoid partnering with a business that competes directly with your company’s products or services. Offering complimentary products or services in your new joint venture will go a long way to make the partnership a successful one. For example, home décor products would go well with a company that provides consumer electronics.

Does your potential JV partner have a compatible strategy?

The scope of the other partner’s strategy should not clash with yours. If you have a long-term plan in mind, it wouldn’t make sense to partner with a company that’s only in the market for the summer. Keep in mind the scope of your combined strategy will also influence things such as marketing plans, employee recruitment and training, and other short-term goals you may have for your business. Additionally, the combined strategy, whether it’s capital intensive or labor intensive will depend on the size of the businesses involved.

Another factor to take into consideration when reviewing whether or not you and your potential partner’s strategies are compatible is each company’s timeline. Know how soon the other partner plans to do some crucial tasks. Know how often they borrow or pay off loans. Without time lines, a business is just drifting with the current, lunging at any piece of business that drifts downstream. This is clearly not how a profitable business should operate. It’s also wise to crosscheck what customer base the other business already boasts. What quality is there and what room for improvement exists?

Is your potential JV partner financially sound?

Finally, the capital base that exists should be given top priority at the outset. Can you picture entering into a joint venture marketing agreement with a company that is going to declare bankruptcy tomorrow? Often, the integrity of both partners to the businesses will take a beating if one of the two declares that he cannot meet financial obligations. It’s highly recommended to have an attorney draft up an agreement to clearly outline which obligations, whether financial or otherwise, will be handled by which partner. That way, it’s not one person holding the reins of the agreement. The golden rule is being willing to treat the other partner’s business as if it were your own.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Joint Venture Agreement: A Separate Company or Contract

Sometimes the goal of a joint venture marketing project is to create an entirely new brand or type of technology. Since this is an expensive venture that requires many different types of resources, JV marketing agreements are usually a great way to accomplish this goal. However, there are many aspects that need to be considered when doing this. The main decision that needs to be agreed upon by both companies is whether they are going to remain two separate entities marketing a shared product, or if they’re going to come together and create an entirely new company and market it under a different name.

To Merge or Not

If the two businesses joining together already have established reputations, the best option might be to remain as two separate companies. The company names already have brand awareness and will sell the product more successfully than a new name. Including both well-known and established names on the product could increase its credibility even more.

However, it is possible that the companies will feel that the product will sell more successfully under a different name. This is the case when the product being created is not one that’s usually sold by either business. Giving the new joint venture its own name will allow it to build its own reputation. In this case, it makes sense for the companies to join together and create a new company under a third name.

When two businesses considering a joint venture don’t have well-established reputations in the market, creating a new company may prove more beneficial. If one or both of the companies have gained negative reputations for any reason, omitting their respective names on the new product or service will probably serve as a better choice. If the company names are simply not well-known, having a new name will not hurt the marketing campaign. This way the new joint venture name will have an opportunity to build its own reputation.

Nevertheless, if it’s believed that the product or service will enjoy great success, it might also be decided that using the individual company names instead of a new name might be better. This way both of the companies will receive publicity for the new product, increasing their individual reputations.

Consider the risks of the forming a new company

There are risks regardless of whether the companies involved in the project decide to join together as a new company or remain individual companies. As a brand new company, the name will not be known on the market, which has the potential to hurt the marketing of the product. However, keeping the original company names has risks as well. If one of the companies is more well-known than the other, they might receive all the credit for the product’s creation by the public. But if one of the companies has a negative reputation then the other company’s reputation could be hurt by it. Before making any decisions on the matter, there are a lot of factors that need to be considered.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attracting Potential Joint Venture Marketing Partners

Joint ventures require a great deal of trust on both sides, particularly when small businesses are involved. They do not have the resources – financial or otherwise – to dive into a lengthy legal battle if things do not work out. This makes it critical that you attract the right partner.

Transparency, is the first step to success

In an effort to achieve your goals, keeping relevant matters and deals related to the potential partnership transparent are important. Each side should be fully informed regarding anything going on in your company that could have potential impact on the partnership. Everyone should feel free to ask questions or offer suggestions for improvement. Also, there should be room for critical analysis by either party. The environment of your workplace should give a feeling of equality to every partner. This environment will help attract the right people; in fact it should be a red flag if the other side is extremely closed mouth about matters you feel are important. Keep financial matters clear and open, it will help make both sides feel secure working together.

Stand behind your words

Before making any statement, think it through, but after that stand behind it. This is something what will help establish and maintain a great degree of trust needed when forming a joint venture partnership. Both sides will have confidence they can trust you to do business together and attract clients. In fact, if all goes well, even after the joint venture is over, the goodwill engendered could lead to recommendations from your former partner.

Listen peacefully, reply thoughtfully

Be prepared for differences because there will be differences.

It’s important to listen and try to understand what your partner is conveying. After listening, identify the areas of concern and then you can begin to work together toward a solution, calmly and without accusation.  Gain their confidence by sharing your experiences and expertise without being overbearing.

Work on Time, Pay on time.

If your company has the habit of working on time, you will be attractive to everyone. You should work on time for your clients, and pay on time.

Don’t be greedy

This is one of the key points. If your partner sends his client to you, do your best for them. But don’t lure them from their original provider. If they decide they would like to use your services on their own that’s another matter. Just make sure your hands are clean or you’ll lose your good name. This way your partner will not hesitate in sending their clients to you for help.

If you follow the few suggestions mentioned here, you will surely be able to attract the right partners for a joint venture opportunity.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Free Promotion? Where Joint Ventures Fit

One of the greatest benefits of a joint venture is the ability to promote your products and services for free through your JV partner. Consider that this business owner is catering to a very similar target market to your own and has already built up a trusted relationship with his customer base.

When this business owner promotes your products through his business, he is giving you more than free advertising, he’s helping you build a list of potential customers that will be much more likely to buy from you than the general public would.

We have three tips to help you use your joint ventures to promote your products for absolutely no money at all.

Choosing a Partner

The first step in effective promotion of your products is to find a JV partner that caters to a similar target market. In most cases, this will be a business in a related industry to your own.

For example, a professional photographer selling wedding photography services might want to develop a joint venture with a catering company or florist. If a customer sees promotion of your photography business on the florist’s website, she might be more likely to contact your business as well.

While these businesses will be looking at a similar target market, they will not be in direct competition with your specific goods or services. This means that both JV partners can equally benefit from marketing to the same crowd.

Offering Benefits

When you find a potential partner, the next step is to convince this business to promote your products on their website. Since most savvy business owners are not too anxious to give something for nothing, you’ll fare much better if you can present a benefit the other company will receive from the joint venture as well.

Perhaps you will offer a similar promotion on your own website or provide a share of the profits you receive through your partner’s promotion. Begin your presentation with the benefits your partner can expect to receive, and he will be more likely to listen to the rest of your proposal.

Using ClickBank

One practical option for finding partners for promotion purposes is through ClickBank. This is an affiliate marketing website that brings digital businesses together for the sake of forming joint ventures or other types of business alliances.

In addition, ClickBank has tools to process and track sales, so the hard accounting work is done for you. The company will even send out commission checks to partners and handle refunds for customers. This process frees up your time to spend more on promoting your products for greater returns overall.

Effective promotion is one of the essential components to a successful business today, and if you can get that promotion for free, so much the better!  Joint ventures are the perfect vehicle for free promotion, especially if the partner you choose already has a loyal, targeted market base. By utilizing the joint venture structure for free promotion, as well as other marketing strategies, you can make the most of your advertising efforts for a healthier bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

What to Do When Your JV Partner Doesn’t Perform

It sounds so good at the beginning; you meet with a prospective partner, see eye-to-eye on your goals for the joint venture and then sign on the bottom line. Once the joint venture is established, your new partner suddenly becomes incommunicado.

If you are facing a non-performing partner, there are some steps you can take to salvage the arrangement. We have tips to help you respond appropriately when your JV partner doesn’t perform as expected.

Setting Clear Expectations

Before you establish that first joint venture, it is important to set clear expectations about what each partner’s responsibilities. If the primary goal is to build a bigger customer base, your main responsibility will be marketing. Lay out clear guidelines for what each partner will bring to the advertising table in terms of time, talent and other resources. If your partner doesn’t follow through on his promise, at least you have some recourse down the road.

Falling Back on the Written Contract

The best way to protect yourself from a non-performing JV partner is to put your entire agreement into writing before launching a single aspect of the agreement. The contract can be written using a template found online or through a lawyer’s office that specializes in these types of partnerships. With a written contract in hand, you can hold your partner accountable for his side of the bargain.

Keeping in Touch with Your Partner

Regular communication will alert you early to any potential problems that might be brewing. Rather than setting a deadline for a particular project six months down the road, set monthly tracking meetings to measure your progress. This lets you know if you are falling behind your schedule, and it holds your partner accountable for the duties he is supposed to perform in a shorter time frame.

Developing a Relationship

Joint ventures are much more likely to work when the partners develop a relationship with one another. While you don’t have to nurture a social relationship, a professional relationship is very important to the success of your JV. Partners will be less likely to disappoint those with whom they have a positive relationship, particularly if a damaged relationship could also damage them in the professional realm. Take the time to get to know your partner and let him know you as well.

Cutting Your Losses and Moving On

Sometimes, despite your best efforts, a joint venture simply will not transpire into the successful business arrangement you hoped. At a particular point, you may determine it is better business to simply cut your losses and move on, rather than try to salvage something from the relationship. If your current JV partner is not responding to your emails or phone calls, or consistently fails to keep his promises, this may not be a business owner you want to continue working with.

Joint ventures can be a very effective way to build a business, as long as both partners are willing to give the arrangement their full effort and resources. If you find yourself in a partnership with a business that is not willing to tow its own line, you may need to look elsewhere for a more successful partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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