Tips for Getting More Clients from Marketing Activities

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

5 Ways Joint Ventures Double Your Exposure

If you are looking for a way to increase the exposure of your business, consider joint venture marketing. By teaming up with another company seeking out a similar market base, you can maximize your talents and resources to get the biggest bang for your advertising dollar. We’ll give you five ways to use joint ventures to double your exposure and explode your profit base.

Shared Customer List

When you partner up for a joint venture, the customer list of your partner can become your list as well. When you double up on your customer lists for the purpose of email blitzes and other types of online advertising, you immediately attract twice the customers you would have with a single list.

In addition, the new customers you are contacting already have a positive relationship with your new JV partner, so they’ll be more likely to take notice of what you are selling as well.

Joint Venture Giveaways

When you sign on for giveaways, you get your business name out to thousands of potential customers that may not have heard about your company before.

There are many good options for JV giveaways that allow you to simply sign up and wait for the contacts to come in. Use discretion when choosing one of these online giveaways to ensure the one you choose will reach a targeted market and offer you the best type of exposure for your efforts and expense.

Link Sharing

One of the most basic types of joint venture marketing is simply to share your links on your partner’s website. By adding an advertisement and link to this key location, you maximize your exposure to a target market similar to your own. Your partner gets to introduce a new type of product to his current customer base, which could help keep their interest in his company as well.

This type of link sharing costs nothing and can reap a good return on both sides of the coin.

Article Publishing

Article publishing offers a number of benefits, including establishing yourself as an expert in your industry while maximizing your exposure to a target market online. There are plenty of online publications that you can write for. Or you and your JV partner can even start your own blog to attract a select group of readers. Educating customers about your products and services is an excellent way to drive them to your website when they are in a purchasing mood.

Partner Endorsements

Building credibility with an online market base isn’t easy, but endorsements from your JV partner can make the process much more efficient. The idea is to get your partner to endorse your business to potential clients that already buy from them. Since they have established a trusting relationship with that company, they’ll be much more willing to establish one with you.

Maximizing exposure is one of the greatest benefits joint ventures can offer. With these tips, you can use your joint venture marketing to your fullest benefit to build a hearty customer base and a healthy bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

List Building 101

Most business owners have heard that the money is in the list, and this common adage isn’t far from the truth. If you want to make the most of your Internet-based business, a comprehensive client list is the first step. Even those who sign on for joint ventures, as a means of list building will benefit from these additional techniques.

Check out our tips for building a long and effective customer list for your business.

Establish Your Credibility

The first step in getting potential customers to provide you with their contact information is to establish yourself as an expert in your field. You can do this a number of ways, such as public speaking engagements in your area, webinars that customers sign up for, or published articles at a variety of online venues. You can also publish your own how-to guide or e-book on your subject of expertise.

When customers see you as someone they can come to with questions or concerns, they will be more likely to want to develop a relationship with you that involves the exchange of contact information.

Offer Freebies

Sometimes you have to sweeten the pot to get customers to give up personal information for the sake of your list building. In a joint venture, this might especially be true as you try to woo customers from one business to the other.

One of the easiest ways to make information sharing more enticing to potential customers is by offering them something for free. You can provide a sample of one of your products, a subscription to your online newsletter or a discount coupon for their first purchase. When customers feel like they are getting something good from the deal, they will be more likely to relinquish information like email addresses.

Use Autoresponders

When your customers do contact you with orders or questions, you don’t want to leave them hanging. Autoresponders are essential to ensure your emails get through to your customers and effective lead capture pages are created. The easiest way is through a reputable autoresponder service, but do your homework before choosing a company, since not all are created equal. Look for the company that has a long history and good reputation, all at a price you can afford.

Build Relationships

Even with all the dynamic tools in the Internet marketing industry today, there is simply no substitute for building good, old-fashioned relationships with customers. Through top-notch service and regular correspondence, you can transform first-time customers into loyal clients in no time. Keep in mind that those returning customers may also bring new clients to your business through word-of-mouth-advertising, giving these clients even more value to your business. Concentrate your efforts on customer service from the first contact with a customer, and you are much more likely to build a large, effective customer list for your business.

List building is essential to the success of any online business today. Even with a joint venture to broaden your prospects, the right techniques in list building will give you a bigger, more effective customer base to boost your profits and your bottom line.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Using Joint Ventures for List Building

Everyone in business knows that the list is where it all begins. With a roster of contact information for potential customers, you can transform those names to loyal clientele that pays your bills and boosts your profit margin.

One of the most effective ways to build your list without spending a fortune is through joint ventures. We’ll show you how to use these strategic alliances to build customer lists any small business owner is sure to envy.

Cold Lists vs. Warm Lists

The cold list is a roster of potential customers that you buy or rent from a company that specializes in such services. You don’t know any of the names on the list, and more importantly, none of the potential customers on the list are familiar with your business. Cold lists typically boast about a 2% return. This means that for every 1,000 individuals on the list that you contact, you can count on about 20 sales. When you consider the cost of renting the list, you can see why this return doesn’t offer as much value as most small business owners would like.

Now consider the warm list. This is a list of customers who already have an established relationship with a particular business. If that business becomes your joint venture partner, you automatically have access to the names on the list as well. You didn’t have to spend any money to rent the list of names from a service, as the names were provided as part of your joint venture agreement.

Now consider the difference in returns between customers who are already familiar with your JV partner and those who don’t know your business at all. Your rate of return suddenly skyrockets from 2% to 24%!

The warm list is obviously the more attractive choice because in addition to the customer contacts you receive, you also get an endorsement from a company those customers already enjoy shopping with. If they trust your JV partner, they will be more likely to trust you as well.

Since statistics show that the initial contact with customers will make all the difference in whether they transform from first-time shoppers to loyal clientele, you can see the value of a warm list is really exponential. In addition to receiving customer contacts, you are getting an instant positive reputation with every name on your list.

Giving in Return

Bigger companies with established customer lists may have a number of advantages in mind when they enter into a joint venture with a smaller company. Your new products and services give the larger company a chance to broaden their product base without the expense of developing new products themselves. They might also want a portion of your sales in exchange for their list. With the huge customer growth you can expect from a warm list, the commission you pay out will pay for itself in a larger customer base and bigger profits.

The secret to a successful business lies in the list, where it comes from and how it is put together. By cashing in on the established, successful list your JV partner has built, you can explode your customer base and your profits relatively quickly and inexpensively.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

5 Ways to Improve Your Joint Venture List Building Efforts

Does your joint venture have a website? If you are like most JV marketers, you do. Whether you market your product or service locally, regionally, nationally, or globally, a website is one of the most cost-effective marketing devices you can use. And one great way to leverage your online marketing efforts is to build a list of customers with whom you stay in touch.

Understanding List Building

List building is simply the efforts you use to create and grow an online customer base. Customers who agree to be put on a list provide an email address, or less often, a mailing address. This important contact can be invaluable when you want to promote special deals to return customers or offer your online customer list a first chance at a sale, etc.

Since an online customer list can be a great marketing tool for your JV, here are some great ways you can improve your list building efforts:

1. SEO – Search engine optimization (SEO) is the process of making your JV website popular among major search engines. People are searching for your types of products and services every day, and they can find your website from a search result. A search engine might rank your website higher when you plant certain and pertinent keywords and phrases throughout your website. Use META tags to help search engines catalogue your site. Update regularly with blog posts or articles that use a reasonable density of important keywords (2% to 3% is the current targeted density). Top SEO ranking is essentially free marketing. Make sure your website can be found by search engines.

2. PPC – Another way to draw search engine traffic is by using pay per click (PPC). When you use PPC, you agree to pay a certain fee to a search engine every time an online user clicks your link. In return, the search engine puts your paid advertisement link at the top or beside search results where a search customer can easily see it.

3. Social Media – Use social media sites like Twitter and Facebook to gather “fans” and “followers” of your JV business. Your social media list can also become beneficiaries of special deals that you offer.

4. Free Download – When an online user visits your site, invite and entice them to sign up on your list in return for a free download. Giving something for free is a great way to convince people to give you their contact info. Make the free download something valuable, such as a buyer’s guide, a helpful article, or even an eBook with helpful advice.

5. Newsletter – Compose and send a regular newsletter to your list. At the beginning of each newsletter, you should invite the receiver to forward it on to others who they think could benefit from your newsletter or products. This is a great way to build your list from recommendations.

JV marketing takes many forms, and one of the most used forms is online marketing. Be sure you have a good strategy to build your online contact list so you can take advantage of return customers and recommendations.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.