Is a Daily Deal the Right Marketing Strategy for Your Business?

Companies like Groupon and Living Social have developed large networks of customers that are actively seeking new products and services. Whether to participate in a daily is a big decision to make for a small business owner that is looking for exposure to a large existing customer base in their area. The deal sites are known for taking a significant portion of a daily deal and the price being charged to the end customer is already usually below the price a company would normally charge for their services. This is what attracts the huge number of potential customers, however, if done without fully thinking out the true costs of providing the deal and servicing the influx of customers a business can go take a massive financial hit if customers do not stay around and make purchases in the future.

A joint venture marketing relationship with other local businesses may not have the overall reach that a Groupon or Living Social has in a specific demographic, but the revenue share terms will likely be much more favorable and still present your product and service to your target demographic. A daily deal can be great one time marketing campaign for some businesses and so it should be considered as a strategy for any business.

Issues with Groupon to be aware of:

1. Many small businesses have lost considerable amounts of money due to the deals that they have done. Groupon sales reps are not there to make sure that the deal is an ultimate success for your business’s long term future, only that the deals are sold at the best price and revenue split for Groupon.

2. While some companies have received decent terms from Groupon others have had a worse than 50% revenue share with the deal site.

3. Many of the customers are only there for the cheap prices and are not your customers, they are Groupon customers and will be purchasing another deal from another provider the next time they need the same product or service that you provide.

4. People will travel to your location for a great deal, but may never return due to the longer distance from their home.

5. It can cheapen your brand. Customers that know you and made a purchase through Groupon or Living Social may resist paying full price in hopes that you’ll do another super sale in the future.

There are other issues to be aware of such as brand control, customer satisfaction, upsetting existing customers who did not purchase the Groupon deal and many more. Unless your business really needs a last ditch effort to reach as many customers as possible, a different approach to customer acquisition would be best.

Find the right business partners that have your target demographic as their existing customers and create a joint venture marketing relationship that allows both businesses to equally benefit and grow rather than getting a daily deal site rich.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Rebranding a Product or Company to Attract New Clients

It is always a serious decision rebranding a company even when new clients have been few and far between. It’s also a major decision for just a single product or service to be changed due to the resources required to make the necessary changes, but if sales have been slow and there is limited positive engagement with the target market a rebranding might be what the business needs to get new clients walking in the doors. The obvious reason for a company to drop its name, logo, etc. is to cover up some really bad PR or other blunder that has done irreparable damage to the company’s image with the market, but sometimes a new look can be done deliberately to realign with the market and set a new course for the company that results in new clients.

A Name Change

A rebranding can be as simple as a name change and new image in the form of a logo. This is common among software companies that are able to quickly adjust the skin of their product and who will carry several brands at the same time of the same product depending on the market being sold to. A name can be the perfect fit when incorporating, however as businesses grow and take advantage of new opportunities that present themselves a name can start to limit the company. When a business has a very specific name like “Joe’s Baseball Supplies” it can reduce opportunities in selling other sports equipment which the company may have grown into and a simple switch to “Joe’s Sports Supplies” fixes the messaging problem with the company name. If the name of a product is not very easily searchable on Google it’s a good idea to consider rebranding a product or company under a new name that is more search engine friendly.

Research and more research

The goal behind creating a fresh look is to make a pivot in the market that attracts new clients to the company and should be based on heavy market research data and focus groups to ensure the new messaging has the best chance for connecting with the audience. When evaluating a rebrand look at every aspect of the company from the marketing collateral, company logo and name to the way customers interact with the company and how they receive the products / services and are provided customer service. Analyze the competition and talk with key business partners about how changing the image of the company will impact their abilities to support your business in the partnerships you have established.

It’s critical that you understand how each business in your ecosystem will respond to the new look and feel of the company and educate them about the improvements you are making ahead of public release. Continue to conduct research as elements of your rebranding are put together by conducting focus groups with existing customers and the target markets the business is considering expanding into when the transformation of the business is complete.

Plan a kickoff party for the new company brand and invite business partners and important clients to the event. This is a great opportunity to promote a new product or company image to a larger group. Inviting press and releasing information about the new image on the company website and social media platforms should coincide with this kickoff event.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Use Visually Appealing Marketing to Attract New Business

All marketing campaigns should have a visual component to them and many marketing activities might be entirely a visual experience for the end user, so focus on the graphics and design team to increase the likely hood that a new marketing effort will attract new business. When marketing to a new customer it’s critical to catch their attention and create a desire within them to want to learn more about your product or service. Depending on the marketing message and the desired demographics the visuals will be different but they need to achieve the overall goal of capturing the person’s attention long enough that there is an opportunity to acquire the new business. Small business owners have many resources available to them through the web to have the capabilities to hire designers and execute new campaigns.

Crowdsource Ideas

One of the best methods for finding the right marketing images for a specific joint venture marketing campaign is to crowdsource the project out to many different design teams that are competing for your business. This allows you to put your concept and marketing campaign focus into words and allow several designers to put their inspiration into your ideas and create an excellent visual marketing tool. Companies like 99Design.com provide graphic design services for many core business marketing tools that are likely to be part of any joint venture marketing with your business partners.

Crowdsource Examples

An example of the types of graphic design work available for crowdsourcing:

• Logo Design
• Web Design
• Business Cards
• Icon Design
• WordPress Theme Design
• Stationery Design
• Brochure Design
• Print & Packaging
• T-Shirt Design
• Banner Ads

Crowdsource Benefits

Using a crowdsourcing solution like 99Designs.com for creating all the graphics and marketing collateral for your next marketing campaign allows you to cull the best from several smart and creative designers. Each project you load into the system is like a mini-contest, the designers will create their work and when you select the one you like they are awarded the job. This allows you to avoid the process of finding and hiring the perfect candidate. If none of the designs will work for the marketing campaign you can get all your money back.

Ready to Attract New Business

By creating very appealing marketing collateral for all marketing campaigns, the businesses capability to attract new business will improve. Creating a banner or special T-shirt for a specific event that your business is attending and marketing can be that unique touch that separates your business from the rest. Engage with your target demographic by connecting your brand with visual images that appeal to them. Include as much detail about your target market to the designers in the crowdsourced pool as possible. This will ensure the best designers will align their work to match the market.

Leverage the online community of graphic designers to easily improve the visual appeal of marketing campaigns to attract new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Strategies to Get New Clients

The best part about developing joint ventures is the ability to create unique strategies to get new clients from the existing client base of the joint venture partner or through new marketing activities together. Some companies mistakenly, simply create a basic press release and expect the new partner to come up with all of the strategies and marketing materials to market the partnership. If a business wants to maximize each joint venture partner it’s best to be active in the marketing decision making process as well as develop creative offerings such as product bundles, free sample offerings, partner promo specials and other strategies to get new clients. If a business commits to being open to new marketing strategies regardless of past marketing campaigns and focuses on developing a complete new channel, great things can happen. At the heart of the strategies to get new clients should be the overwhelming focus to provide customers a great product or service for an affordable price. When developing consumer related joint ventures having special pricing and product promotions is critical.

Product Bundles

Identifying whole solutions or product bundles that can deliver to a customer an entire solution or package that at the same time saves the customer money over buying each component separately is a strategy to get new clients. When marketing to a new potential customer base with a new joint venture partner many of these customers may already be using a competitor’s product or service so there needs to be a strong incentive to use a different company. Product bundling is an excellent way to handle all of a customer’s requirements and give them this great deal. Include a product or service from the joint venture partner into the product bundle if applicable and jointly market the product bundle. This also increases the buy-in that a partner may have in assisting with promoting the partner product bundle.

Free / Lite Version to Partner Customer Base

Depending on whom a joint venture partner’s customer base includes, developing a targeted free or lite version or product samples that can be provided free to the customers is a well proven strategy to get new clients. Often just getting customers to try a product out for the first time is the hardest challenge a business can encounter. This is seen most especially when launching a new product to market. Working in conjunction with a joint venture partner to distribute product samples, free versions of a product or service to identified target customers, will get the product in the customer’s hands quickly and efficiently. This provides potential customers the opportunity to get to know your product before making a buy decision. Depending on the structure of the joint venture partnership a free product demo sent to existing customers can be included in the agreement between the two businesses. Small businesses developing a new joint venture with a much larger company may have the product samples subsidized by the larger corporation because it is in both company’s interest that the target customers become acquainted with the products and the smaller companies brand. These types of joint ventures can really launch a new product into market rapidly. This is a strong strategy to get new clients that all businesses should evaluate if it would work for them.

Partner Promo Specials

Developing unique partner promotions helps differentiate the deal that a customer gets by having an existing relationship with a business that is now a joint venture partner. This is important for businesses that develop multiple joint venture marketing relationships. Depending on the level of a joint venture partner’s commitment, special promos can be developed so that they can offer their customer base a unique offer that is not being provided elsewhere in the targeted market. This allows a business to structure partnerships accordingly. Those partners that do the most for driving new business and spending resources on marketing the partnership can receive better discounts and promotions for their customers. Promotions can set up as just a single offering with a company or have a new monthly promo, whichever makes sense for the partnership. Using partner promo codes is always a great way to organize business leads in a CRM system as they are coming in through the defined sales channels. Being able to record a promo code can help you track leads and determine which sales rep those sales are coming from, which can be great data for managing the partnership.

There are many great strategies to get new clients through joint venture marketing campaigns with partners.  Be active in identifying the right strategies for marketing the partnership.  A few of the ways a business can reach out to existing customers is to offer them a special promotion, product bundle or even a free product sample to provide the required incentive to try a new product.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How Joint Venture Marketing Attracts More Clients

Joint venture marketing attracts more clients for businesses because the core this type of marketing is to establish channels to customers. These marketing channels are effective because companies have special relationships with their customer base. Developing a high quality relationship with a business that has a loyal following of customers that trust the recommendations they receive from the business is the best way to attract more clients. These businesses have developed a level of trust that can really provide a company looking to penetrate new markets a quick entry point to gaining brand awareness and at the same time potentially receive additional marketing and sales support to close business opportunities that arise from the joint venture.

Reach Established Customer Relationships

The best way to attract more clients is to reach them through personal introductions from joint venture marketing partners. This can come in several different formats. Sometimes a partner will have an active sales force, an on-site maintenance team or company representative that interacts with the businesses customers and can provide information about the partners’ products and services. Depending upon what the products and services covered in a joint venture agreement are, any one that interacts on some level with a customer could be a potential marketing channel. Determining the best level of introduction should be clearly defined in the partnership agreement.

Sell Through Trusted Relationships

There are many consumer focused businesses that have opportunities to sell additional products to their clients due to the trust and respect that the clients has for their opinion. A common example of a trusted relationship product recommendation is a dentist recommending a specific type of electronic toothbrush like a Sonicare. It’s hard to ignore the advice if a person is confident that the dentist is looking out for their health regardless of the referral fee they may be receiving for recommending that product over another. In business to business transactions when making a recommendation for a new product or service a person’s job could potentially be on the line. It is always far easier for an employee to say “no” to trying something new and sticking with the status quo when making a buying decision for business use. If the goal of a joint venture is to attract more clients, then having trusted relationships that can provide the confidence needed to reassure customers that they are in good hands is critical with business to business focused joint ventures.

Expand Brand Awareness

Joint venture marketing attracts more clients due to the increase in brand awareness among the target demographics that are being pursued. If the proper research was done prior to reaching out to potential partners as the deals are being done the business is instantly improving its prospects of attracting the right clients. Each time a new joint venture is put into place there are several activities that help to expand the new partners brand awareness with the other companies existing customer relationships. A mention on the website through a press release or blog post is a good way to begin announcing the relationship to attract more clients. An email newsletter or personal introduction from the individual that has a trusted relationship with the clients should also be a part of any early stage of implementing a new JV marketing campaign.

Increase in Marketing Capabilities

The increase in marketing capabilities joint ventures provide can be critical in helping a business grow. Developing a new sales pipeline through JV partners and structuring the communication properly so the best suited person is talking with the customers and closing the deals will ensure that the clients that are attracted will be closed and become long term customers. Take advantage of any marketing opportunities or recommendations from partners on how to best market to their existing customers to attract more clients. Leverage all offers of marketing support to keep marketing costs under control in order to maximize each joint venture return on investment.

It’s important to attract more clients from a joint venture by marketing the opportunities to the new potential customers through the correct means to build their confidence through building strong brand awareness and building from a trusted relationship. Have a well-planned process for customer engagements and proper methods for educating existing customers about the joint venture activities.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Reasons for Joint Ventures During Uncertain Economic Times

When the economy is in a downturn there are several really good reasons for joint ventures as a way for a struggling company to get the little extra business required to stay afloat and live to do business another day. Joint ventures provide many opportunities for companies to grow into new markets, extract additional revenue from their existing client base, and develop a strong network of other businesses that can be relied upon for supporting their customers to ensure a high level of customer retention. During tough times people do not spend as quickly or freely as during good times and so it’s very important to do everything possible to service existing customers and make it as comfortable as possible for new customers to try a product or service for the first time.

Develop New Customer Acquisition Strategies

One of the best reasons for a joint venture during a time of economic uncertainty is the potential to acquire new customers. Acquiring a customer is expensive and time consuming and the beauty of joint venture marketing partnerships is the potential to market to a partners existing customer base a product or service. Gaining access to customer lists or the capability to have a logo and company description sent out from a V.P. of Sales to existing customers can be a make it or break it opportunity for a small business in a tough economy. If a product or service your company is selling fits well with a partners existing offering you might receive new sales and never have to touch the customer because the partner is handling all of the customer facing activities and delivering your product or service to them directly.

Earn Additional Revenue

Earning additional revenue from an existing client base is an excellent reason for joint venture marketing relationships to be established with companies seeking to market to the demographic of existing customers. During tough economic times companies might be willing to negotiate better referral fees and percentages of revenue for each closed sales lead increasing the value of the partnership. Most small businesses are not servicing their customer’s entire needs and so it’s easy to identify at least 3 or 4 great potential partnerships that could support customers’ needs and put money in the company’s pockets simply for making products and services available to the company’s customers.

Create a Strong Web of Support

It is vital to create strong network of partners during a tough economy. It’s important to remain active pursuing the best and most attractive joint venture opportunities. Companies do fail during bad economies and so it is imperative that if a business has an important joint venture partner that is supporting its clients and putting money in its bank account that there is a backup plan in case a partner goes out of business. While it may not be the number one reason to continue to pursuing joint ventures during tough times, if a company that your business has a relationship with fails, it’s important to be able to quickly replace them with a new partner and promptly provide customers the confidence needed to not jump ship. Failing to not have a backup plan in place for servicing client requirements that are supported by joint venture partners is a big problem, but can be resolved by creating a strong network of associates and even partners that are in place, but not yet fully active.

There are many good reasons for joint venture marketing in a tough economy as well as during good times. Focus on developing strong JV partners to limit potential risks that may occur during a down economy and make sure to continue to track down new opportunities. Every joint venture partner is a new potential channel to acquire fresh customers and at the same time is an opportunity to gain additional revenue from an existing customer base.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

10 Low-Cost Ways to Market Your Joint Venture

Once you decide to embark on a joint venture, it may seem as though the hardest part of the process will be to find a prospective partner that will prove to be profitable and effective. However, once that partnership is in place, the art of marketing your new union will make all the difference between a joint venture that is successful and one that fizzles all too quickly.

To help you prepare for the marketing aspect of your joint venture, we have 10 low-cost marketing ideas to get you started.

1.  Search Engines - Using search engines to boost your rankings on places like Google will bring a lot more traffic to your website with little up-front costs by guiding prospective customers to your website before they see the business down the list.

2.  Autoresponders – This technique ensures you don’t let a single prospective customer slip through your fingers by automatically making contact with every individual who contacts you and maintaining that contact to maintain interest in your company.

3.  Link Exchanges – So easy to do and so effective when used in the context of a joint venture, link exchanges allow you to exponentially increase traffic to your site through your joint venture partner.

4.  Blogs - Establishing a blog for your joint venture is an excellent way to set yourself up as an expert in your field and increase your credibility within your industry.

5.  Articles – Also a means of building expertise and credibility, articles can be published at a variety of online publications and e-zines.

6.  Email Blitzes – This is a great strategy for reaching a multitude of customers and prospective customers in a single swoop, particularly when the message entails a free sample or special promotion to draw customers to your website.

7.  Press Releases – Press releases announcing your new joint venture are a good way to make the general public aware of your new partnership and stir up interest in your goods and services.

8.  Social Marketing – Cheap and widely used, there is almost no better vehicle for making your joint venture known than on social networking websites like FaceBook and LinkedIn.

9.  Gift Events - You can do these online or from a brick and mortar location, but combining resources to provide prospective customers with free gifts and other incentives is a great way to alert people to your business.

10.  Traditional Ads – While many of these methods tend to be a little pricier than online marketing strategies, newspaper and television ads, as well as mass mailings, are still an effective way to reach prospective customers in your immediate area.

There are plenty of inexpensive ways to market your new joint venture to increase the effectiveness and profitability of your partnership. If you are planning to contact a prospective JV partner, it is a good idea to have a few of these strategies ready to present in your initial pitch for your joint venture. Once the partnership is signed and sealed, begin using these strategies right away to promote your joint venture, increase your customer traffic and explode your sales.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Building Business Relationships through Joint Ventures

In the past, businesses believed the road to success involved isolating oneself from the rest of the competition. Through setting your business apart from the rest, you were able to stand out from the crowd and attract more potential customers.

However, today’s global market forces business owners to rethink their business strategies, go against their instincts, and formulate relationships even with their competitors. We have tips to help you build business relationship through joint ventures so you can thrive in the new era of connections and interactions.

Synergy

Synergy can be defined as two or more entities coming together to achieve a single purpose that neither entity would be able to accomplish on its own. In other words, each entity needs one another to grow and prosper in the way they each want.

Joint ventures are synergistic relationships that rely on each business owner pulling his or her share of the load to build the customer list and bottom line of each business in the partnership. Without the JV, neither business would be able to see sales increases of the same volume working alone. Because each has an equal stake in the partnership, each is equally committed to the outcome and is willing to do his or her share to accomplish the goals.

Strategic Partnerships

Old-style marketing required businesses to stand apart from their competition, but today, many more business owners are seeing the benefits to partnering with their competition, rather than fighting for the customer’s business. This is known as a strategic partnership, which subscribes to the old adage, “Keep your friends close and your enemies closer.”

When you partner with your competition in a joint venture, you work together to build one another’s business, rather than taking the business away from another company. It’s a win-win for everyone involved in the strategic alliance.

Integrative Improvements

The right business relationship allows you to pool resources for the benefits of both businesses. Whether it is advertising revenue or talent, you both reap the advantages that the other business brings to the table. Perhaps your JV partner already boasts a robust customer list, or you have someone on your staff that knows how to write an article that gets results. When you combine the best of both businesses, the integrative improvements that result can be exponentially beneficial to the entire partnership.

No More Outsourcing

The right joint venture relationship may even put a stop to necessary outsourcing, using assets found through your partnering business instead. Because you’re pooling resources, the strategic partnership is not considered a true outsource. However, the relationship allows you to get additional sources and talent without having to go outside your business and hire contractors to do so. You reap the benefits of an outside source while keeping the control of the operation within your joint venture.

Joint ventures are another way to build business relationships that benefit both partners in amazing ways. When you pool talent, resources and labor for the benefit of the venture, there is serious potential for boosting the customer base and bottom line of both businesses in the partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Using Social Marketing to Build Your Customer Base

Social marketing is a relatively new advertising concept that was originally introduced in the 1970s. Philip Kotler and Gerald Zaltman discovered at this time that the same strategies used to sell customers products and services could also be used to sell them on ideas, attitudes and behaviors. The primary purpose of the approach was to benefit the general public by influencing behaviors in an advantageous way.

Today, social marketing has become an effective method for generating website traffic, as well as persuading consumers to purchase a broad range of goods or services that fit well within a single category. It can also be used successfully through a joint venture, as long as both businesses are onboard with what social marketing is and how to use it effectively.

The Components of Social Marketing

A successful social marketing strategy includes the following components:

• Product – This does not refer to a specific product, but rather a spectrum of products that fit within the intangible ideas the advertiser is trying to get across, as well as the benefits the consumer stands to gain.

• Price – As opposed to a set monetary value, the price in social marketing shows what one must do to get the product in question. The actual price is minimized in a successful social marketing campaign.

• Place - This component refers to how the product reaches the consumer, and it requires a basic knowledge of the habits of the target audience to reach them effectively and fit with their lifestyles.

• Promotion – Promotion incorporates a wide range of methodology to alert customers to the product in question and creating a sustaining demand for it.

When all of these components are successfully integrated into a social marketing strategy, you are much more likely to succeed in your social marketing endeavor. It is also important to remember that the ultimate goal of social marketing is to influence behavior, rather than simply sell a product.

How to Use Social Marketing

To incorporate social marketing into your joint venture, you must first develop a thorough understanding of your target market. Social marketing begins by identifying the market need and then addressing that need directly for a better response. To legitimately influence one’s behavior, you must provide good reasons why that behavior change will reap serious benefits to the consumer.

Once you have convinced the public that they need a behavioral change, make it easy to follow through by ensuring your product or service is easy to find and purchase.

While social marketing is often used in industries like health care, it can be effective in other fields as well. The primary principles to keep in mind when launching a social marketing campaign are that you are ultimately interested in action by your target audience. You promote this action by offering a fair exchange that is beneficial to your customers, offering concrete benefits whenever possible. When these steps are carefully followed, you do much more than sell a product; you sell the idea of your product, complete with benefits that will keep customers coming back for more over the long term.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Using eZine Advertising in Joint Ventures

When you enter into a joint venture with another small business, you have a wealth of advertising options at your disposal. One of the most effective online advertising methods today is the eZine advertisement, which appears in an eZine publication that is sent out regularly to an audience that has opted into its mailing list.

The purpose of an eZine advertisement is to increase targeted traffic to your website, or in the case of a joint venture, to the websites of both JV partners.

We have the scoop on the different types of eZine advertisements available and how to use them to your fullest advantage in your joint venture.

Types of eZine Advertisements

When you are considering this type of advertisement to promote your joint venture, you must learn what your options are before choosing the ad that best fits your needs. eZine Advertisements fall into three specific categories:

• Solo Ads: Usually the most expensive as well as the most effective, solo ads are emails that contain your offer alone. These ads are generally seen as being endorsed by the specific publication, offering immediate credibility to your business by the people who regularly read the publication. This is a good option for joint ventures because the cost can be split between partners to make it more affordable.

• Classified Ads: This is the most basic type of eZine advertisement, providing a cheap option for reaching a targeted audience. The ads usually work best in larger publications because the percentage of responders is generally much lower on these types of advertisements. Classifieds are usually found at the bottom of a publication and tend to be the smallest of all the ad spaces.

• Sponsor Ads: This type of advertisement offers the best value by providing the best exposure for the lowest price. Unlike basic classified ads, the sponsored advertisement is usually found in a more prominent location on the newsletter and offers additional space for your company information. These ads also tend to work well with joint ventures, where your top priority is to build a larger targeted market base.

Finding eZine Advertisement Opportunities

There are many online publications available, making it relatively simple to find one that caters to your targeted market base and offers advertising space at a price you like. Check eZine directories to find the best listings of publications currently available. Although some of the directories charge an annual subscription fee, they are usually well worth the money, due to the amount of information they provide. Select an online publication that corresponds with your targeted audience to ensure the right customers see your advertisement.

The eZine advertisement is an excellent tool to help make the most of your joint venture. Through effective marketing strategies like these, you and your JV partner can work together to produce high quality advertising directed at your target market. With a bit of skill, research and a little luck, you will find your customer lists growing at an exponential rate by using the best marketing strategies at your disposal.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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