Business to Business Partnership Basics

All successful B2B partnerships have a few basic principles in common regardless of the industry the businesses are in and the type of partnership. A business relationship not structured to mutually benefit both parties will eventually fail if the goals of both companies not aligned with the business deal. Every B2B relationship that is implemented correctly will have several layers of corporate partnership training to make sure everyone understands the relationship and what their roles are in executing the details outlined in the partner agreement. The training should outline the communication processes for both lower level employees that will be interacting between the two companies as well as outlining basic communications and updates between executives. By maintaining an open line of communication, problems can be fixed quickly and allow small hiccups to be non-issues instead of festering and creating problems that can lead to the unraveling of an otherwise successful business to business partnership.

Mutually Beneficial Partnership

Every business deal should benefit both companies. Benefits can come in many ways ranging from an increase in revenue, reaching new customers, branding with an industry leader, access to resources, additional product/service offerings and many more. However, a relationship that is not structured properly will lead to one company to begin to show disinterest in the relationship if the deal flow or perceived benefits do not materialize. Expectations should be discussed early on in the negotiation phase of developing a partnership so that both parties understand the costs and benefits associated to a new partnership.

Corporate Partnership Training

Just signing an agreement with a new partner does not mean that the deal will ever be implemented. The most important activity to occur after creating a new business relationship is to make sure that training about the business relationship occurs. This may require your business team to spend significant time educating a new partner about your business. Do not expect to be able to send a few web links to be shared with a new partner. Making a training binder that has all of the information needed for both executives and employees is critical. This will allow a new partner to quickly get their staff up to speed about the deal and the opportunities that are available in the new relationship. It’s best to have an easy to use binder to train new employees that come on board after the relationship has been in effect for some time.

Open Communication

Failure to communicate and solve problems when they happen will lead to major issues and possibly result in the termination of the B2B partnership that otherwise could have been successful. It’s always recommended that there be two points of contact between the partnering companies, in case someone is out of the office or not available. This tends to be most important when the issues revolve around customer service as no one wants to lose a long standing customer due to a partner problem. Executives should set in advance regular update meetings and times to review the partnership, discuss new opportunities to expand the relationship and review any financial documents due to co-branded marketing funds or revenue shares. This way everyone feels they have adequate information about what is going on with the business deal.

Develop a business partnership that benefits both companies and ensure that everyone involved in the relationship is completely up to speed with the deal. This is critical to the success of the partnership. Make sure there is an open line of communication to fix problems. Follow these core principles when creating a B2B partnership to avoid issues that may be problematic but more operational in nature and easy to fix since the deal is based on a solid foundation.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Reach New Customers & Potential Partners Through Existing Business

Small business owners that develop relationships with their best customers can receive excellent referrals in the form of new business as well as partnerships with other companies within the industry. Marketing can be very expensive and with limited budgets many small businesses can gain an advantage by tapping into the rolodex of their customers whenever possible. Many people that you interact with on a regular basis during your daily business activities will be more than willing to make an introduction or referral, but you have to ask. I’ve found that most business relationships can lead to at least a few new opportunities and sometimes many more so it’s wise to take the time for lunches, dinners, sporting events, rounds of golf, and other casual activities that can help build your ecosystem of business professionals willing to make introductions and referrals.

Develop Individual Relationships with Key Customers

Taking the time to build individual relationships with your best customers can be advantages for many reasons including; finding new clients, creating introductions to new business opportunities and gaining referrals that close. Every customer interaction is a potential link to a new customer so make sure you take the time to educate consumers about opportunities to make referrals and the discounts or cash payments they may receive for making an introduction or referral. A typical activity that should be done on a regular basis is to send out emails about product updates and new services that also mention the opportunity for making referrals to new customers.

It’s important that you are close with your key customers and business partners that provide the bulk of your referral business and this is best done in a setting away from the office or in traditional meetings. Key clients and partners should be wined and dined and taken care of based on the importance of the role they play in the growth of your business. There are many ways to show appreciation to a key person in your professional ecosystem. Business referrals and revenue shares are always appreciated and a great way to solidify a business relationship with a customer that helps expand your business. Additional methods for rewarding contributing players include; a nice lunch on your tab or maybe tickets to a sporting event that show your appreciation without having to directly dole out cash. Other gestures that can be much appreciated are gift certificates for nice restaurants in your local area or a weekend getaway at a nearby resort. Again make sure to reward your business ecosystem, but do so according to the value they provide for the growth of your businesses.

Ask for the Business

Many small company owners are fearful to ask directly for someone’s business when it’s actually the best way to do it. If you don’t ask, people will often think that you’re busy, have plenty of deal flow or not actively seeking new clients. Consequently the people that have great connections for you will simply not offer even though they are willing to help. Small business owners need to routinely ask customers and business associates for client referrals. By keeping a log of your communications with different customers and business relationships in your CRM system you will not need to worry about feeling like you are asking the same person too frequently. It’s critical that you remain in the forefront of your business acquaintances’ minds in order for them to remember you and your company when they interact with someone that could use your product or service. Send birthday cards, make occasional calls and drop by to say “hello” to key customers and people your business interacts with in order to keep those relationships fresh and relevant.

Every small business owner needs to maximize their business and customer relations in order to reach the next customer or next hot lead. Make sure to reward your ecosystem for providing quality leads that close and don’t be afraid to ask for business or client referrals.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Fix Small Business Joint Venture Marketing Problems Quickly

It can be impossible to stop unknown problems from occurring with a joint venture marketing relationship, but as a small business owner it’s critical to identify problems and either address them or take the appropriate actions to terminate the relationship and focus on more fertile ground. There are several critical areas of a business partnership to be conscious of at all times including: customer service and satisfaction, tracking referrals, accounting and revenue shares and promoting a positive brand image to the market in general. If an issue arises in any of these areas, it is absolutely necessary to spend the time to fix the root cause to eliminate it. Otherwise the right solution may be to simply identify new partners and move on.

Customers Satisfaction

At the end of the day it’s always about making sure that customers are happy and feel that they’re getting good value for what they are purchasing. Regardless, whichever side of the partnership your business is on it is critical to focus on providing great customer service. If you’re opening up your company’s rolodex of existing customers, you don’t want to jeopardize future business for yourself because the new JV marketing partner you’re introducing does not perform as expected. During the early stages of starting a new business relationship it is very important to test the waters early by referring a few loyal customers that will provide you with honest feedback about their experience with the new partner. Send over a couple of “new” leads as well and have a person within your organization act as the customer to get a real understanding of how the partner treats their clients. There is nothing worse than sending over a group of customers to a new partner only to receive emails and calls with negative experiences from those customers. This reflects on you as a business owner and can be avoided by properly implementing the new partnership.

Track Everything

Make sure that the partner is tracking referrals, new leads, products ordered, products delivered, products returned, marketing campaigns, ROI, brand reputation and any important data points related to your industry. It is very difficult to measure the true value of a joint venture marketing relationship without this information. You will have to rely on an open business partner to get many of those details and keep an open line of communication. By tracking everything related to each of your business partners it’s easier to accomplish the required accounting and to come to firm conclusions about which relationships are the most profitable and provide the greatest return. This will let you prioritize your time and resources for future activities and identify partners it may be better off to just walk away from. It is recommended that you monitor the market in general and understand what the market says about your business partners. As a business owner it can be very frustrating to have a partner do something unwise that creates a lot of negative press as this can reflect on your company, especially if you’re very active together with co-branded marketing.

Small business owners need to be prepared to spend the necessary time to monitor each business relationship and collect the required data during the month to accurately assess the success or failure of the partnership. When you identify a major issue related to servicing customers or accounting for the referrals that are being sent to a partner then set up a meeting to fix the issue as soon as possible or move away from doing business with the partner in the future. Allowing a negative partnership to linger just because you have already done all of the work to put the relationship together can be detrimental to the business and the brand for the long haul.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Rebranding a Product or Company to Attract New Clients

It is always a serious decision rebranding a company even when new clients have been few and far between. It’s also a major decision for just a single product or service to be changed due to the resources required to make the necessary changes, but if sales have been slow and there is limited positive engagement with the target market a rebranding might be what the business needs to get new clients walking in the doors. The obvious reason for a company to drop its name, logo, etc. is to cover up some really bad PR or other blunder that has done irreparable damage to the company’s image with the market, but sometimes a new look can be done deliberately to realign with the market and set a new course for the company that results in new clients.

A Name Change

A rebranding can be as simple as a name change and new image in the form of a logo. This is common among software companies that are able to quickly adjust the skin of their product and who will carry several brands at the same time of the same product depending on the market being sold to. A name can be the perfect fit when incorporating, however as businesses grow and take advantage of new opportunities that present themselves a name can start to limit the company. When a business has a very specific name like “Joe’s Baseball Supplies” it can reduce opportunities in selling other sports equipment which the company may have grown into and a simple switch to “Joe’s Sports Supplies” fixes the messaging problem with the company name. If the name of a product is not very easily searchable on Google it’s a good idea to consider rebranding a product or company under a new name that is more search engine friendly.

Research and more research

The goal behind creating a fresh look is to make a pivot in the market that attracts new clients to the company and should be based on heavy market research data and focus groups to ensure the new messaging has the best chance for connecting with the audience. When evaluating a rebrand look at every aspect of the company from the marketing collateral, company logo and name to the way customers interact with the company and how they receive the products / services and are provided customer service. Analyze the competition and talk with key business partners about how changing the image of the company will impact their abilities to support your business in the partnerships you have established.

It’s critical that you understand how each business in your ecosystem will respond to the new look and feel of the company and educate them about the improvements you are making ahead of public release. Continue to conduct research as elements of your rebranding are put together by conducting focus groups with existing customers and the target markets the business is considering expanding into when the transformation of the business is complete.

Plan a kickoff party for the new company brand and invite business partners and important clients to the event. This is a great opportunity to promote a new product or company image to a larger group. Inviting press and releasing information about the new image on the company website and social media platforms should coincide with this kickoff event.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Find New Business through Creative Marketing Strategies

It’s critical to keep marketing activities fresh to stay connected with the market and find new business for you and your joint venture marketing partners. Find initial success it may be tempting to get lazy regarding marketing activities. The following ideas are worth experimenting with depending on the product / service that you are selling. Appealing to a new market or using a new channel can be the best way to quickly grow a new base of clients. The risk is worth the reward to keep part of your marketing budget available for creative and special campaigns.

Reach a New Demographic

Certainly some businesses are very restricted in potential demographics in terms of where their products and/or services have an appeal. However; many businesses and especially consumer focused businesses have several niche demographics they can serve. Find ways to establish your brand into these available niche’s for your business to expand its reach. Adjusting the basic marketing message and approach can result in gaining new business. An observable example of a business that successfully attracted more business through reaching a new demographic are the TV ads on sports channels of male sports stars marketing weight watcher type meal solutions, a product historically advertised for women.

Participate at Major Events

Attending major business and industry events are great places to meet business leaders and decision makers within your industry. While sponsoring the largest of events is often reserved for companies that have significant resources to spend on marketing it does not mean you can’t participate in meaningful ways. Get a booth at a major event and then host an “after event” social gathering at a nice bar or hotel nearby. These are the places to meet potential business partners and people that could be become your next clients.

Start a Conversation

Engage in conversations online on sites like Facebook, Twitter, and Reddit. While these sites are amazing platforms for reaching customers, be gentle in selling as most people are savvy enough to see the over selling marketing in an online post. Be a true contributor to the conversation and provide value to others that read your posts. The time spent developing credibility on industry focused forums and sites like Reddit will allow you to get away with subtle marketing through your comments, suggestions, and links that may be present in your profile.

Try a Pop Up Sale

If your business is capable of operating a pop up sale, find a few locations that will have a large number of people that fall within your target market and go to the location and set up a presence. This may simply be you in a t shirt and a handful of fliers or a full on booth that is rented from the location that you can operate as a store. Summer can be a great time to plan for a pop up store and sell your products to people that are on vacation or just enjoying the nice weather outside.

Finding a new marketing strategy or establishing a new demographic channel of customers is exciting and should be focused on by every business. Never stop experimenting and innovating with your products and services as well as your marketing strategies.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Business by Creating Personal Connections with Business Partners and Clients

When attracting new business it is wise to build personal relationships with the people you interact with the most, whether it’s a business partner or a potential long term client. While it is important to be focused on the core business issues at hand during a conversation with a business partner or a new client, spending a few minutes to gather some personal information and being conscious of building a personal relationship will ensure that special connections can be made.

While a personal relationship does not always immediately attract new business it can be the difference in closing a deal or getting a business referral later down the road. Leverage your personal relationship in marketing strategies to reach new clients, especially through social media networks such as Facebook, Twitter, and LinkedIn. Focus on the most important details for a person and make them feel special to attract new business through personal relationships.

Details To Capture

During a business meeting there is often personal information that is shared either in the first few minutes before the meeting gets going or during the meeting when used to discuss a specific issue. Be aware of these details and jot them down in your notepad to record later. It’s important when meeting with someone that could be a business partner or long term client to be focused on developing a personal connection. Personal connections not only help you with the business transaction that is on the table at the time, but can assist in attracting new business down the road as well as build your own network of contacts.

The following details are often openly discussed and can be used to make a personal connection:

• Name of spouse – If someone mentions they are planning a birthday or anniversary for their spouse, write that down, if you are still doing business with that person in a year sending a message to say happy anniversary or birthday will be a surprise to them and be something that will help solidify a personal relationship.

• Special Dates – Be aware of any special days that are mentioned as being important to the person and jot this down. Can be a birthday for themselves or the kids, anniversary, or special holidays etc.

• Family names – Write down the names of children and ages also note down any specific activities. If someone mentions one of their kids is playing sports and they will be at a game that weekend, make sure to ask how Jimmy or Sally did in there game that weekend when you talk next. Showing that you care about what is important to them outside of the work environment is really important to create a relationship that is distinguishable from a standard working relationship.

• Favorite Activities – Learning what a person does in their free time gives you a reason to start off the next conversation with a topic that the person enjoys. An example would be if someone mentions that they were out fishing the previous weekend and you are meeting a few weeks later, asking if they got a chance to get out on the water shows you care to understand about what they are passionate about. This is the same if someone mentions they like going to music shows or seeing sporting events, finding out what a person enjoys and bringing it up during the informal parts of a meeting can forge the personal connection that leads to more business later.

Leverage Personal Relationships

Leveraging personal relationships in business to attract new clients is important. Most people that are active in social media and a business professional will have a LinkedIn account. Getting access to someone’s LinkedIn account by allowing them to connect with you is important even if it’s a purely business relationship. However if you can become friends with someone on Facebook the likely hood you can generate more business from them increases as most people are more reserved in who they will friend on Facebook versus LinkedIn. Depending on your business marketing strategy Facebook can be effective, but only if you have the friends that are the right people that can actually either act on the business opportunity or have people as friends that would make a business referral.

Getting your personal relationships to help attract new business for your business is the ultimate goal of spending the time necessary to build real relationships with people versus superficial ones or business only connections.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Use Visually Appealing Marketing to Attract New Business

All marketing campaigns should have a visual component to them and many marketing activities might be entirely a visual experience for the end user, so focus on the graphics and design team to increase the likely hood that a new marketing effort will attract new business. When marketing to a new customer it’s critical to catch their attention and create a desire within them to want to learn more about your product or service. Depending on the marketing message and the desired demographics the visuals will be different but they need to achieve the overall goal of capturing the person’s attention long enough that there is an opportunity to acquire the new business. Small business owners have many resources available to them through the web to have the capabilities to hire designers and execute new campaigns.

Crowdsource Ideas

One of the best methods for finding the right marketing images for a specific joint venture marketing campaign is to crowdsource the project out to many different design teams that are competing for your business. This allows you to put your concept and marketing campaign focus into words and allow several designers to put their inspiration into your ideas and create an excellent visual marketing tool. Companies like 99Design.com provide graphic design services for many core business marketing tools that are likely to be part of any joint venture marketing with your business partners.

Crowdsource Examples

An example of the types of graphic design work available for crowdsourcing:

• Logo Design
• Web Design
• Business Cards
• Icon Design
• WordPress Theme Design
• Stationery Design
• Brochure Design
• Print & Packaging
• T-Shirt Design
• Banner Ads

Crowdsource Benefits

Using a crowdsourcing solution like 99Designs.com for creating all the graphics and marketing collateral for your next marketing campaign allows you to cull the best from several smart and creative designers. Each project you load into the system is like a mini-contest, the designers will create their work and when you select the one you like they are awarded the job. This allows you to avoid the process of finding and hiring the perfect candidate. If none of the designs will work for the marketing campaign you can get all your money back.

Ready to Attract New Business

By creating very appealing marketing collateral for all marketing campaigns, the businesses capability to attract new business will improve. Creating a banner or special T-shirt for a specific event that your business is attending and marketing can be that unique touch that separates your business from the rest. Engage with your target demographic by connecting your brand with visual images that appeal to them. Include as much detail about your target market to the designers in the crowdsourced pool as possible. This will ensure the best designers will align their work to match the market.

Leverage the online community of graphic designers to easily improve the visual appeal of marketing campaigns to attract new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Business with Video Marketing

An important element of any marketing strategy that’s aiming to attract new business should be the inclusion of videos in the marketing campaign. Videos can serve several purposes in a joint venture marketing campaign including: educating about a partner or a product, used for acquiring new leads, or explaining a process that is internal to the business relationship among many other functions.

Video is a great medium for getting facts and information across in a short time frame and can allow a customer to engage with a brand despite being on their computer or mobile device. Creating a video that supports your businesses goals in attracting new business does not need to be a significant investment especially if you are a smaller business or start up, a low budget video can still be extremely effective. Sell your brand through video and you will attract more business and reach more customers through channels set up with joint venture partners.

Marketing Uses for Video

Here is just a high level overview of the places and uses for video content in a joint venture marketing relationship. Video allows you to be creative in both creation and distribution yet still retain control complete control over the message inside.

Youtube - Keep an active Youtube account. It will have a positive impact on your businesses natural search engine results and is a great place to send people looking for more information to look through all of the videos.

Facebook & Twitter – These social media sites are perfect for allowing your community of followers to share your content with others that may find it interesting.

Partner Training Website – Have videos that relate to the joint venture marketing partnership on your website. If there is in-person training when the partnership kicks off make sure to have it recorded so a future employee can get up to speed on the business relationship.

Landing Page / Marketing Pages of Website – Using video on a website or in a landing page can be very helpful when attracting new business. I recommend not having a video that starts immediately on your landing page however, having a video that is prominently located on the page and easily click able by the customer is great. Loading the video and playing instantly can impede the persons experience with the website if their Internet connection is slow.

However, a video is capable of packing in all of the details a customer may want to know about if they like what they see in first few seconds of a landing page. The video should help attract and close the new business and direct people how to get in touch with a sales representative or direct them to the e-commerce site.

Email and Newsletter Blasts – Include a video in your next company newsletter or customer update newsletter and track the success of the video. You can upload a new video prior to sending out a new message to see how many people are viewing your videos. If you have a high rate of success of getting people to click on videos from your newsletters then you can expand on selling to the potential business that you have attracted interest of.

Embrace creating content to drive awareness about your partners’ products and service when selling for a joint venture marketing partners including making videos and other visual content that interests your target market. Videos and pictures are key drivers in attracting new business and then a solid pitch and answers to the customer’s questions will be able to seal the deal.

Make a new video about a business partner and see if you can drive new leads that might not have been otherwise cultivated.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Integrate With Business Partners to Get New Clients

Small business owners that are looking for their big break in reaching new clients quickly are wise to develop joint venture partnerships with companies that can instantly integrate their product into existing offerings. This is the type of partnership that will limit the amount of interaction a company will have with the end customer, however it drives sales numbers so it’s worth the loss in branding to partner with a top tier company that can really accelerate growth quickly.

Be conscious of who you partner with in these types of relationships. If you have developed a truly unique product the company you do business deals with may see you as a potential target for acquisition. Be sure you have the proper intellectual property documentation filed. This is a good thing for most business owners, however even at the earliest stages of a company with unique intellectual property you need to be aware of your exit strategies and how structuring a business deal leads you down different paths.

Path of Least Resistance

Going to market and acquiring customers is expensive. The purpose of a joint venture relationship is to leverage the capability of a business partner to bring new clients that are actively looking to buy a product or service. However, sometimes the path of least resistance for quickly closing new business is to integrate with a partner and allow them to sell their clients a solution that includes both you and your partner’s products and services with no difference seen by the customer.

By allowing a partner to OEM or white label your product it reduces the amount of training and education required for effective selling to new clients. Bundling a product into an existing offering allows a partner to increase their value to their customers and at the same time reward you for your innovation. These types of relationships also reduce the overhead that is required for even basic tasks like accounting and customer service. While there may be some duties required, if issues arise with the product or service these will generally be dealt with between the two companies independent of the customer.

Prepare for Growth

When doing an OEM deal with a product for a business partner that has the Rolodex of customers to quickly sell a product or service it’s important to anticipate and plan for the growth. However; it is critical for most small businesses to time the addition of new employees with the actual time they are needed to fill in. Temporary hires can always be found in a pinch through a temp agency depending on the tasks your business and the partnership will require. It’s crucial that you have a clear and open dialogue with the business partner and to start the roll out slow with a pilot program in order to give your business time to ramp up and keep up with demand.

The plan for your businesses growth if doing business with a larger Fortune 500 type company is essential to the success of the partnership. There will need to be funds available to service the demand if the business partnerships success increases faster than anticipated. Some revenue cycles for larger companies may be longer than a small business is capable of operating under without having the necessary cash for pay roll and new costs associated to the growth occurring with new clients.

Find partners that can integrate your company seamlessly and the chances for a successful partnership go up dramatically. The reduced costs involved with an OEM type relationship will increase the ROI on each relationship versus other deals that may have significant capital investments in marketing and customer support duties.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Clients Utilizing Unique Landing Page Website

If your business has many different products and services available, attracting new clients can sometimes be a challenge. When you need to target a specific demographic then an online campaign can result in the traffic you need to close new business. To be effective you’ll need to have a well-designed landing page for the web traffic to land on. This is the best way to ensure that all of your online marketing activities are focused to close the deal when they lead to the landing page. Use a low cost solution from the web hosting company when purchasing a new domain address that is relevant to the product or marketing campaign and start building a page. This can be a very cost effective method to allow your brand to represent itself in unique ways to online clients. Send traffic from your Facebook and Twitter accounts to your landing page or purchase relevant keyword advertising from Google to target people searching for a solution precisely like you offer.

Purpose of Landing Page

A landing page should answer the immediate questions for a potential new client that’s interested in the products and services you have available. Basic information and pricing on the product should be the primary focus of the landing page. Be sure to include how to get in touch with someone from your company either by phone or through a live chat system. It’s best to have a trained professional responding to a person’s questions immediately it will increase the success of your landing page in generating new business.

A landing page can be as simple as a single web page that has the basic details necessary on it for the marketing campaign with directions to the main company website and relevant contact details. Another popular method of building domain specific landing pages for marketing purposes is to use a blog platform like WordPress. Use a plugin for making a sticky post. Then you’ll just need to sticky the first post and continue to write relevant content that is published on your blog. This is a great way to not only provide the right first impression for the marketing campaign, but also generate content required for natural SEO rankings.

Engage Through a Landing Page

A landing page is your opportunity to grasp a new client’s attention whether they came to the site through a recommendation on LinkedIn, Facebook, or a Google Adwords click.  It’s now or never as people browsing the web tend to click away quickly if they are not immediately interested.  It’s generally a good idea to not have flash or any heavy graphics that might slow a page down from loading immediately for the user. Generally just forgoing using flash will eliminate page loading problems for most visitors. It’s also a good idea to have a video as an option to either click play on or to have as an additional link off the page as many people enjoy learning about new products and services by watching a short video and demo versus reading an article. Have a contact form and the option to like a Facebook Page, follow on Twitter and other methods of capturing the person’s attention in the future.

Close the Deal

New clients that have visited a landing page and either started a web chat or initiated a phone call will always be the hot leads and the easiest new business to close. By offering a few different avenues for a person to stay in touch with your business whether it is Facebook, Twitter, Youtube, Linkedin, or through your company newsletter you have the capability to get business in the future by continuing to establish your brand.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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