Location Based Mobile Marketing for Small Businesses

Location based mobile apps such as Foursquare and SCVGR are another way for small businesses to reach customers that are actively using their mobile devices to update friends and followers about what they are doing including being your customer. Whether you want your business to be included in location based mobile applications or not, it is highly likely that your business is already listed as these mobile web apps pull information from popular business listing sites including Google places.

There are several marketing strategies that a small business owner can implement to make the most out of these types of mobile marketing opportunities. Creating formal and informal specials to customers using these apps can help increase your company’s exposure through their viral nature by getting more customers to check-in and share comments, reviews or basic information about your brand or company with their friends through social sites like Facebook and Twitter.

Sponsored Deals

Businesses can work closely with a location based app company such as Foursquare to promote a special deal to customers directly through the app. This can be a very effective way of marketing to potential customers that are near your business. People in close proximity will receive information about your promotion. This type of paid advertising promotes the deal to all users in the region and requires a person to click the check-in button in order to receive the coupon which will in turn provide your business with demographic details about the people visiting your location for the advertised special.

Special Location Based Promotions

Another strategy that can be less cost intensive is to provide discounts or special deals for customers that choose to check-in through any number of different mobile apps. Simply create a nice marketing flyer and place it near the cash register or online check out cart that proclaims “Check-in on Foursquare” or “Check-in on Facebook” and receive “XYZ” discount or special offer. This can help a business quickly begin to trend in the local area making other users of these apps more likely to see your business.

This type of marketing is relatively inexpensive and customers generally have no problem saying something nice about a business they frequent that is also giving them a deal on one of their favorite products or services. One of the keys to being successful at marketing as a small business owner is to keep looking for trends such as location based apps and thinking how to tap into those communities of users without having to shell out the big bucks that a formally sponsored marketing campaign would cost.

Give location tagging apps a try for marketing your business to local customers and get them engaged with the brand online by actively supporting the company simply by checking-in or making a nice comment about your products or services.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Fix Small Business Joint Venture Marketing Problems Quickly

It can be impossible to stop unknown problems from occurring with a joint venture marketing relationship, but as a small business owner it’s critical to identify problems and either address them or take the appropriate actions to terminate the relationship and focus on more fertile ground. There are several critical areas of a business partnership to be conscious of at all times including: customer service and satisfaction, tracking referrals, accounting and revenue shares and promoting a positive brand image to the market in general. If an issue arises in any of these areas, it is absolutely necessary to spend the time to fix the root cause to eliminate it. Otherwise the right solution may be to simply identify new partners and move on.

Customers Satisfaction

At the end of the day it’s always about making sure that customers are happy and feel that they’re getting good value for what they are purchasing. Regardless, whichever side of the partnership your business is on it is critical to focus on providing great customer service. If you’re opening up your company’s rolodex of existing customers, you don’t want to jeopardize future business for yourself because the new JV marketing partner you’re introducing does not perform as expected. During the early stages of starting a new business relationship it is very important to test the waters early by referring a few loyal customers that will provide you with honest feedback about their experience with the new partner. Send over a couple of “new” leads as well and have a person within your organization act as the customer to get a real understanding of how the partner treats their clients. There is nothing worse than sending over a group of customers to a new partner only to receive emails and calls with negative experiences from those customers. This reflects on you as a business owner and can be avoided by properly implementing the new partnership.

Track Everything

Make sure that the partner is tracking referrals, new leads, products ordered, products delivered, products returned, marketing campaigns, ROI, brand reputation and any important data points related to your industry. It is very difficult to measure the true value of a joint venture marketing relationship without this information. You will have to rely on an open business partner to get many of those details and keep an open line of communication. By tracking everything related to each of your business partners it’s easier to accomplish the required accounting and to come to firm conclusions about which relationships are the most profitable and provide the greatest return. This will let you prioritize your time and resources for future activities and identify partners it may be better off to just walk away from. It is recommended that you monitor the market in general and understand what the market says about your business partners. As a business owner it can be very frustrating to have a partner do something unwise that creates a lot of negative press as this can reflect on your company, especially if you’re very active together with co-branded marketing.

Small business owners need to be prepared to spend the necessary time to monitor each business relationship and collect the required data during the month to accurately assess the success or failure of the partnership. When you identify a major issue related to servicing customers or accounting for the referrals that are being sent to a partner then set up a meeting to fix the issue as soon as possible or move away from doing business with the partner in the future. Allowing a negative partnership to linger just because you have already done all of the work to put the relationship together can be detrimental to the business and the brand for the long haul.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Rebranding a Product or Company to Attract New Clients

It is always a serious decision rebranding a company even when new clients have been few and far between. It’s also a major decision for just a single product or service to be changed due to the resources required to make the necessary changes, but if sales have been slow and there is limited positive engagement with the target market a rebranding might be what the business needs to get new clients walking in the doors. The obvious reason for a company to drop its name, logo, etc. is to cover up some really bad PR or other blunder that has done irreparable damage to the company’s image with the market, but sometimes a new look can be done deliberately to realign with the market and set a new course for the company that results in new clients.

A Name Change

A rebranding can be as simple as a name change and new image in the form of a logo. This is common among software companies that are able to quickly adjust the skin of their product and who will carry several brands at the same time of the same product depending on the market being sold to. A name can be the perfect fit when incorporating, however as businesses grow and take advantage of new opportunities that present themselves a name can start to limit the company. When a business has a very specific name like “Joe’s Baseball Supplies” it can reduce opportunities in selling other sports equipment which the company may have grown into and a simple switch to “Joe’s Sports Supplies” fixes the messaging problem with the company name. If the name of a product is not very easily searchable on Google it’s a good idea to consider rebranding a product or company under a new name that is more search engine friendly.

Research and more research

The goal behind creating a fresh look is to make a pivot in the market that attracts new clients to the company and should be based on heavy market research data and focus groups to ensure the new messaging has the best chance for connecting with the audience. When evaluating a rebrand look at every aspect of the company from the marketing collateral, company logo and name to the way customers interact with the company and how they receive the products / services and are provided customer service. Analyze the competition and talk with key business partners about how changing the image of the company will impact their abilities to support your business in the partnerships you have established.

It’s critical that you understand how each business in your ecosystem will respond to the new look and feel of the company and educate them about the improvements you are making ahead of public release. Continue to conduct research as elements of your rebranding are put together by conducting focus groups with existing customers and the target markets the business is considering expanding into when the transformation of the business is complete.

Plan a kickoff party for the new company brand and invite business partners and important clients to the event. This is a great opportunity to promote a new product or company image to a larger group. Inviting press and releasing information about the new image on the company website and social media platforms should coincide with this kickoff event.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Business by Creating Personal Connections with Business Partners and Clients

When attracting new business it is wise to build personal relationships with the people you interact with the most, whether it’s a business partner or a potential long term client. While it is important to be focused on the core business issues at hand during a conversation with a business partner or a new client, spending a few minutes to gather some personal information and being conscious of building a personal relationship will ensure that special connections can be made.

While a personal relationship does not always immediately attract new business it can be the difference in closing a deal or getting a business referral later down the road. Leverage your personal relationship in marketing strategies to reach new clients, especially through social media networks such as Facebook, Twitter, and LinkedIn. Focus on the most important details for a person and make them feel special to attract new business through personal relationships.

Details To Capture

During a business meeting there is often personal information that is shared either in the first few minutes before the meeting gets going or during the meeting when used to discuss a specific issue. Be aware of these details and jot them down in your notepad to record later. It’s important when meeting with someone that could be a business partner or long term client to be focused on developing a personal connection. Personal connections not only help you with the business transaction that is on the table at the time, but can assist in attracting new business down the road as well as build your own network of contacts.

The following details are often openly discussed and can be used to make a personal connection:

• Name of spouse – If someone mentions they are planning a birthday or anniversary for their spouse, write that down, if you are still doing business with that person in a year sending a message to say happy anniversary or birthday will be a surprise to them and be something that will help solidify a personal relationship.

• Special Dates – Be aware of any special days that are mentioned as being important to the person and jot this down. Can be a birthday for themselves or the kids, anniversary, or special holidays etc.

• Family names – Write down the names of children and ages also note down any specific activities. If someone mentions one of their kids is playing sports and they will be at a game that weekend, make sure to ask how Jimmy or Sally did in there game that weekend when you talk next. Showing that you care about what is important to them outside of the work environment is really important to create a relationship that is distinguishable from a standard working relationship.

• Favorite Activities – Learning what a person does in their free time gives you a reason to start off the next conversation with a topic that the person enjoys. An example would be if someone mentions that they were out fishing the previous weekend and you are meeting a few weeks later, asking if they got a chance to get out on the water shows you care to understand about what they are passionate about. This is the same if someone mentions they like going to music shows or seeing sporting events, finding out what a person enjoys and bringing it up during the informal parts of a meeting can forge the personal connection that leads to more business later.

Leverage Personal Relationships

Leveraging personal relationships in business to attract new clients is important. Most people that are active in social media and a business professional will have a LinkedIn account. Getting access to someone’s LinkedIn account by allowing them to connect with you is important even if it’s a purely business relationship. However if you can become friends with someone on Facebook the likely hood you can generate more business from them increases as most people are more reserved in who they will friend on Facebook versus LinkedIn. Depending on your business marketing strategy Facebook can be effective, but only if you have the friends that are the right people that can actually either act on the business opportunity or have people as friends that would make a business referral.

Getting your personal relationships to help attract new business for your business is the ultimate goal of spending the time necessary to build real relationships with people versus superficial ones or business only connections.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Use Visually Appealing Marketing to Attract New Business

All marketing campaigns should have a visual component to them and many marketing activities might be entirely a visual experience for the end user, so focus on the graphics and design team to increase the likely hood that a new marketing effort will attract new business. When marketing to a new customer it’s critical to catch their attention and create a desire within them to want to learn more about your product or service. Depending on the marketing message and the desired demographics the visuals will be different but they need to achieve the overall goal of capturing the person’s attention long enough that there is an opportunity to acquire the new business. Small business owners have many resources available to them through the web to have the capabilities to hire designers and execute new campaigns.

Crowdsource Ideas

One of the best methods for finding the right marketing images for a specific joint venture marketing campaign is to crowdsource the project out to many different design teams that are competing for your business. This allows you to put your concept and marketing campaign focus into words and allow several designers to put their inspiration into your ideas and create an excellent visual marketing tool. Companies like 99Design.com provide graphic design services for many core business marketing tools that are likely to be part of any joint venture marketing with your business partners.

Crowdsource Examples

An example of the types of graphic design work available for crowdsourcing:

• Logo Design
• Web Design
• Business Cards
• Icon Design
• WordPress Theme Design
• Stationery Design
• Brochure Design
• Print & Packaging
• T-Shirt Design
• Banner Ads

Crowdsource Benefits

Using a crowdsourcing solution like 99Designs.com for creating all the graphics and marketing collateral for your next marketing campaign allows you to cull the best from several smart and creative designers. Each project you load into the system is like a mini-contest, the designers will create their work and when you select the one you like they are awarded the job. This allows you to avoid the process of finding and hiring the perfect candidate. If none of the designs will work for the marketing campaign you can get all your money back.

Ready to Attract New Business

By creating very appealing marketing collateral for all marketing campaigns, the businesses capability to attract new business will improve. Creating a banner or special T-shirt for a specific event that your business is attending and marketing can be that unique touch that separates your business from the rest. Engage with your target demographic by connecting your brand with visual images that appeal to them. Include as much detail about your target market to the designers in the crowdsourced pool as possible. This will ensure the best designers will align their work to match the market.

Leverage the online community of graphic designers to easily improve the visual appeal of marketing campaigns to attract new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Find New Clients with Strategic Marketing Plan

At the start of the year a priority for every business team that has a significant amount of joint venture marketing business should be to review all existing partners and develop strategic marketing plans to find and acquire new clients with there existing partners or identify new partners to replace dead weight. It’s important for business owners to keep track of specific metrics year over year in order to evaluate the business thoroughly to factor any new strengths or weaknesses into annual planning.

Set time aside to meet with all valuable channels in-person and explore new potential opportunities that exist now or will be available soon. Evaluate details about successful business transactions and review the finer details with your business partners in order to identify strategies that can attract similar new clients. Annual strategic planning can be a fun and exciting time as a business owner that is exploring new opportunities for growth as there is little more satisfying than identifying a new opportunity, building the marketing plans, and capturing the market.

Year End Review

As the year wraps up, it’s always a good idea to compile all of the relevant information about the activities of the business so that you’re prepared to analyze the company’s success and plan strategies for finding new clients. The following are a few questions that should always be at the top of the list for all business owners during their review. How is the financial situation of the business? Have employees achieved goals that were set? Were there any major partner successes or failures of the past year? What was the worst and best marketing campaign of the past year? Are there any visible opportunities with existing partners that can close business quickly if pursued?

Larger companies will have more formal quarterly and annual review meetings corresponding to financial reporting activities, however for most small business year end reviews and annual planning activities often are best around December / January time frame.

Partner Strategies

Based on the successes and failures of marketing activities with partners in the previous year, it is important to always focus on areas of strength to increase the number of new clients that can be reached going forward. Working closer with your business channels to identify the right marketing angles that work best to close business fast is necessary for solidifying strategies that work.

Many small businesses get in the habit of sitting back and not getting too involved with a partner. If it’s obvious that one partner is getting more deals closed in a specific region than another partner, identify what is being done and inform the less performing partner and make it mandatory that they adjust the marketing strategy. Otherwise find a new partner that will implement the plan.

Incorporate social media into your strategic marketing planning for the business as an additional way to approach new clients. Many small business owners have avoided using social media sites. If your company is in an industry that’s not a perfect fit for social media like a consumer facing brand or a business like a restaurant, then there’s a good chance that there is a less competition to be found by people interested in your industry.

Take the time to learn about Twitter and making Youtube videos. Start leveraging social media marketing as a cost effective part of your joint venture marketing activities. Working with a partner that is open to doing co-branded social media campaigns is a great way to reach a partners established online community.

New Market Trends

While preparing a strategic marketing plan for your business it is important to include any specific trends in the industry or market in general that impact the success or failure of your business. Continue to evaluate the market and competition to be able to really provide a product or service that meets the customer’s expectations at a competitive price.

Acquiring new clients is never an easy task, so make sure and review successes and failures with all of your joint venture marketing activities and be willing to change when needed. Work with your business partners and continue to evaluate the opportunities that are available to your business. Implementing a fully prepared strategic marketing plan is a great experience and well rewarded so do the research and analysis to find the best marketing approaches to continue growing the business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Tips for Getting More Clients from Marketing Activities

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Personal Introductions Attracts New Business

Joint venture marketing relationships are designed to attract new business and one of the best methods for reaching customers and closing deals is through personal introductions from a joint venture partner. These introductions can come in many different forms, but are based on the trust that exists between a company / individual and the customers. It should be the goal of every partner to leverage this trust as much as possible without crossing the line that damages the relationship to maximize a marketing partner. Depending on the partnership and the products / services that are being offered to the customers, the following three types of personal introductions will work, but one may be more effective than another based on the situation. It’s best to discuss the types of introductions that will be made while setting up a relationship with a new partner to ensure everyone is on board and committed to leveraging their trusted relationships to drive success for the partnership.

Personal Introductions – Face to Face

While a face to face meeting can be the most time consuming type of personal introduction and recommendation it is also the most likely to attract new business and result in a quick sale or at least end with the potential customer understanding the offering with any immediate questions answered. Meeting in person allows both parties to work closely to ensure that customers are satisfied and take an active role in creating a successful joint venture marketing campaign. Try and keep a face to face meeting to 30 minutes in length. Have marketing collateral that the customer can review at a later time if they have any questions. Always send an email after the meeting and CC the partner that assisted in setting up the meeting so that they are confident in the way that their customers are being handled and taken care of properly.

Personal Introductions – Sales Call

Setting up a sales team within a joint venture that will make personal introductions to an existing customer base will not only attract new business, but is an effective method of reaching many customers quickly and saving time for meetings with only the hot leads that come through the partners sales channel. Review the script that will be used for all outbound calls concerning the product or service, even if this is only a few lines for an introduction that is added into a sales person’s routine call for either new business or maintaining relationships with existing customers. If the message concerning the partnership opportunities is lacking the right hook then it will not be as successful in attracting new business so dedicate time to assisting a partner to craft the right pitch about a product or service.

Personal Introductions – Video Recommendation

While the two options above tend to be a much better solution for an introduction from a partner, sometimes a short video recommendation akin to a product testimonial from a joint venture marketing partner can be very successful at least as a supporting marketing tool to reinforce other marketing avenues. While having a person face to face or on a phone call to answer specific questions is valuable, a strong message of support from a CEO or other executive depending on the size of company can carry a lot of weight in customer’s eyes. These can be utilized as a type of validation and can be used in many different ways, even pointing non partner related customers to the video.

Attract new business utilizing a joint venture marketing partner’s ability to reach their customer base and capture their attention. Sometimes it will take many different methods to reach a customer or finally convince someone to make a call or request a meeting. It is best to have clearly defined the processes for implementing at least these three basic ways of gaining a personal introduction from a joint venture marketing partner.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How Joint Venture Marketing Attracts More Clients

Joint venture marketing attracts more clients for businesses because the core this type of marketing is to establish channels to customers. These marketing channels are effective because companies have special relationships with their customer base. Developing a high quality relationship with a business that has a loyal following of customers that trust the recommendations they receive from the business is the best way to attract more clients. These businesses have developed a level of trust that can really provide a company looking to penetrate new markets a quick entry point to gaining brand awareness and at the same time potentially receive additional marketing and sales support to close business opportunities that arise from the joint venture.

Reach Established Customer Relationships

The best way to attract more clients is to reach them through personal introductions from joint venture marketing partners. This can come in several different formats. Sometimes a partner will have an active sales force, an on-site maintenance team or company representative that interacts with the businesses customers and can provide information about the partners’ products and services. Depending upon what the products and services covered in a joint venture agreement are, any one that interacts on some level with a customer could be a potential marketing channel. Determining the best level of introduction should be clearly defined in the partnership agreement.

Sell Through Trusted Relationships

There are many consumer focused businesses that have opportunities to sell additional products to their clients due to the trust and respect that the clients has for their opinion. A common example of a trusted relationship product recommendation is a dentist recommending a specific type of electronic toothbrush like a Sonicare. It’s hard to ignore the advice if a person is confident that the dentist is looking out for their health regardless of the referral fee they may be receiving for recommending that product over another. In business to business transactions when making a recommendation for a new product or service a person’s job could potentially be on the line. It is always far easier for an employee to say “no” to trying something new and sticking with the status quo when making a buying decision for business use. If the goal of a joint venture is to attract more clients, then having trusted relationships that can provide the confidence needed to reassure customers that they are in good hands is critical with business to business focused joint ventures.

Expand Brand Awareness

Joint venture marketing attracts more clients due to the increase in brand awareness among the target demographics that are being pursued. If the proper research was done prior to reaching out to potential partners as the deals are being done the business is instantly improving its prospects of attracting the right clients. Each time a new joint venture is put into place there are several activities that help to expand the new partners brand awareness with the other companies existing customer relationships. A mention on the website through a press release or blog post is a good way to begin announcing the relationship to attract more clients. An email newsletter or personal introduction from the individual that has a trusted relationship with the clients should also be a part of any early stage of implementing a new JV marketing campaign.

Increase in Marketing Capabilities

The increase in marketing capabilities joint ventures provide can be critical in helping a business grow. Developing a new sales pipeline through JV partners and structuring the communication properly so the best suited person is talking with the customers and closing the deals will ensure that the clients that are attracted will be closed and become long term customers. Take advantage of any marketing opportunities or recommendations from partners on how to best market to their existing customers to attract more clients. Leverage all offers of marketing support to keep marketing costs under control in order to maximize each joint venture return on investment.

It’s important to attract more clients from a joint venture by marketing the opportunities to the new potential customers through the correct means to build their confidence through building strong brand awareness and building from a trusted relationship. Have a well-planned process for customer engagements and proper methods for educating existing customers about the joint venture activities.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

The Customers are Coming! Now What?

When you launch a joint venture with another company, the idea is to build your business and bring in more customers, right?  What happens when you suddenly find yourself with an influx of customers?

While most business owners may be thinking that’s a problem they would like to have, it still can be a problem if you are not prepared for the increase in business. We have tips to help you prepare for the influx of business that could be the positive result of your joint venture efforts.

Get Your Staff On

If your joint venture efforts include a special promotion to attract new customers, you may find yourself overwhelmed with new business for a number of weeks. Make sure you are properly staffed for the increase, even if it means bringing on extra help for a short-term assignment. For those who can’t afford to hire extra personnel, automating many of your processes can help lighten the load for the employees you do have.

Stress Service

When businesses get busy, customer service is often one of the first assets to get sacrificed to the crowds. Make sure your staff understands that an increase in business is the perfect time to improve the service level, so all of these new customers come back for more.

Now is the time to provide additional training or incentives for your staff to ensure every customer that comes through your doors or clicks on your website has a satisfactory experience with your company.

Back Up Your Product

It isn’t unusual to run out of product when business suddenly increases. While you don’t want more inventory than you can sell, make sure you have a way to get additional merchandise expeditiously if it turns out there is a bigger demand than you expected. Drop shipping can be one option in these situations, although overnight delivery and additional suppliers are other choices worth considering.

Always Say Yes

When you have many new customers trying out your business for the first time, it’s important to be as accommodating as possible. Empower your employees to be able to say “yes” to most of your customers’ requests, even if it means bending the rules to keep them happy. Loyal customers are much more accepting of “no” answers from time to time than brand new customers.

Add Some Freebies

To entice those potential customers to buy from you, add some freebies to the initial order. It might be a free sample of a related products or a discount on their subsequent purchase. Keep in mind that Internet companies are a dime a dozen, so you might have to sweeten the pot to get a customer to do business with you, rather than the next company on the search engine.

Joint ventures are one of the most effective ways to increase your customer base, but you need to be prepared for those additional customers once they visit your business. With these tips in mind, you will be ready to handle that influx of potential customers, so newbies become loyal clients in no time at all.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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