Integrate With Business Partners to Get New Clients

Small business owners that are looking for their big break in reaching new clients quickly are wise to develop joint venture partnerships with companies that can instantly integrate their product into existing offerings. This is the type of partnership that will limit the amount of interaction a company will have with the end customer, however it drives sales numbers so it’s worth the loss in branding to partner with a top tier company that can really accelerate growth quickly.

Be conscious of who you partner with in these types of relationships. If you have developed a truly unique product the company you do business deals with may see you as a potential target for acquisition. Be sure you have the proper intellectual property documentation filed. This is a good thing for most business owners, however even at the earliest stages of a company with unique intellectual property you need to be aware of your exit strategies and how structuring a business deal leads you down different paths.

Path of Least Resistance

Going to market and acquiring customers is expensive. The purpose of a joint venture relationship is to leverage the capability of a business partner to bring new clients that are actively looking to buy a product or service. However, sometimes the path of least resistance for quickly closing new business is to integrate with a partner and allow them to sell their clients a solution that includes both you and your partner’s products and services with no difference seen by the customer.

By allowing a partner to OEM or white label your product it reduces the amount of training and education required for effective selling to new clients. Bundling a product into an existing offering allows a partner to increase their value to their customers and at the same time reward you for your innovation. These types of relationships also reduce the overhead that is required for even basic tasks like accounting and customer service. While there may be some duties required, if issues arise with the product or service these will generally be dealt with between the two companies independent of the customer.

Prepare for Growth

When doing an OEM deal with a product for a business partner that has the Rolodex of customers to quickly sell a product or service it’s important to anticipate and plan for the growth. However; it is critical for most small businesses to time the addition of new employees with the actual time they are needed to fill in. Temporary hires can always be found in a pinch through a temp agency depending on the tasks your business and the partnership will require. It’s crucial that you have a clear and open dialogue with the business partner and to start the roll out slow with a pilot program in order to give your business time to ramp up and keep up with demand.

The plan for your businesses growth if doing business with a larger Fortune 500 type company is essential to the success of the partnership. There will need to be funds available to service the demand if the business partnerships success increases faster than anticipated. Some revenue cycles for larger companies may be longer than a small business is capable of operating under without having the necessary cash for pay roll and new costs associated to the growth occurring with new clients.

Find partners that can integrate your company seamlessly and the chances for a successful partnership go up dramatically. The reduced costs involved with an OEM type relationship will increase the ROI on each relationship versus other deals that may have significant capital investments in marketing and customer support duties.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Clients Utilizing Unique Landing Page Website

If your business has many different products and services available, attracting new clients can sometimes be a challenge. When you need to target a specific demographic then an online campaign can result in the traffic you need to close new business. To be effective you’ll need to have a well-designed landing page for the web traffic to land on. This is the best way to ensure that all of your online marketing activities are focused to close the deal when they lead to the landing page. Use a low cost solution from the web hosting company when purchasing a new domain address that is relevant to the product or marketing campaign and start building a page. This can be a very cost effective method to allow your brand to represent itself in unique ways to online clients. Send traffic from your Facebook and Twitter accounts to your landing page or purchase relevant keyword advertising from Google to target people searching for a solution precisely like you offer.

Purpose of Landing Page

A landing page should answer the immediate questions for a potential new client that’s interested in the products and services you have available. Basic information and pricing on the product should be the primary focus of the landing page. Be sure to include how to get in touch with someone from your company either by phone or through a live chat system. It’s best to have a trained professional responding to a person’s questions immediately it will increase the success of your landing page in generating new business.

A landing page can be as simple as a single web page that has the basic details necessary on it for the marketing campaign with directions to the main company website and relevant contact details. Another popular method of building domain specific landing pages for marketing purposes is to use a blog platform like WordPress. Use a plugin for making a sticky post. Then you’ll just need to sticky the first post and continue to write relevant content that is published on your blog. This is a great way to not only provide the right first impression for the marketing campaign, but also generate content required for natural SEO rankings.

Engage Through a Landing Page

A landing page is your opportunity to grasp a new client’s attention whether they came to the site through a recommendation on LinkedIn, Facebook, or a Google Adwords click.  It’s now or never as people browsing the web tend to click away quickly if they are not immediately interested.  It’s generally a good idea to not have flash or any heavy graphics that might slow a page down from loading immediately for the user. Generally just forgoing using flash will eliminate page loading problems for most visitors. It’s also a good idea to have a video as an option to either click play on or to have as an additional link off the page as many people enjoy learning about new products and services by watching a short video and demo versus reading an article. Have a contact form and the option to like a Facebook Page, follow on Twitter and other methods of capturing the person’s attention in the future.

Close the Deal

New clients that have visited a landing page and either started a web chat or initiated a phone call will always be the hot leads and the easiest new business to close. By offering a few different avenues for a person to stay in touch with your business whether it is Facebook, Twitter, Youtube, Linkedin, or through your company newsletter you have the capability to get business in the future by continuing to establish your brand.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How to Get More Clients: Hire a Business Development Expert

If your business has been struggling to get more clients in the last few months or year then consider hiring a business development expert that can find the right joint venture marketing partners that can deliver hot leads to your sales team. Many businesses can find themselves in a rut where it’s really difficult to acquire new customers. A joint venture marketing partnership can be the right strategy to get moving forward again. A business development pro will understand the process of putting together a solid business deal that can grow your company. If you feel that building a network of business partners can help grow your business in ways that are unachievable by yourself then find the right consultant or individual that you can bring in-house and do the deals that will get your company more clients.

Hire the Right Person

Hiring a business development person is different than finding a sales person for your team. While a business development expert can always play the role as sales person the opposite is not always true. A person that specifically focuses on business development will understand how to communicate potential business deals to perspective businesses in the right manner. They will understand that it is critical that a strong relationship is forged between the individuals doing the business deal and the company employees that will be involved in implementing the partnership.

Hiring a consultant or consulting firm to act as a business development team for you company is a great route for many small businesses. Many business that do not have the internal man power and capabilities to identify, engage, and do the business deals necessary for growth can benefit from a consultant or consulting firm that has access to the business decision makers or the experience necessary to reach out to companies and develop the relationships required to put together a great business deal.

While a consultants hourly rate may be higher than you’re comfortable with a deal can be put together much faster by a professional than someone trying for the first time to structure a business partnership. Consultants often will require an hourly rate or fixed salary as well as some kind of bonus structure for placing deals together which may be a single payout for each business deal that is signed or a revenue share that is paid out over a period of time based on the amount of business that is ultimately generated from the relationships. Most consultants will not work for pure commission deals unless they believe that a deal can be put together extremely fast and will generate immediate revenue. Most will want a cash payment coupled with a bonus structure. Companies that want to execute business deals with larger fortune 500 type companies should always highly consider hiring an expert that has preexisting relationships with the company that you want to do a deal with. It’s common to hire a consultant for one specific business partnership.

Managing a Business Development Team

Managing a business development team member is similar to a sales team member in many respects. It is important that as a business owner you control and own the data that is developed by the team member by making them use the corporate customer relationship management system and uploading any data and reports on potential business partners to the corporate document server. Failing to do this a common problem with companies and their sales teams and even more so with business development professionals as the relationships they have and bringing to the table are often held tightly and not given up easily.

If you are hiring an outside consultant there may be specific clauses in the agreement about who owns what data. This is something to be aware of as it can be very frustrating to be a month or two in developing a new business partner and have a person leave and take the contact information and data with them leaving you in a tough place to continue. It’s critical to recognize that a business development team member is going to need to spend time out of the office meeting with companies, going to business events and other functions that may be fruitful in finding and meeting the right business partners, however if you are paying for someone to be at an event then make sure the business cards that are collected get scanned and retained by the company.

If you have decided that in order to get more clients your business needs to develop strategic business partners than consider outsourcing the work to a consultant or hiring a business development expert in order to speed up the process. Avoid taking team members off their existing duties or forcing yourself to forge the relationships by yourself and add more duties to your already exhausting schedule.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Clients with Regional Partners

If your business is looking to attract new clients through joint venture partnerships, identifying businesses that have significant market share in a specific region is an excellent way to tap new markets that otherwise are impenetrable. Leveraging partners in hot markets whether that it’s a city, state, or country is the fastest way to reach communities of potential new clients.

Developing a regional or locally focused strategy for joint venture marketing partnerships will generally mean working with smaller businesses versus large national or international corporations which require specific techniques to make successful. Small business owners may be less inclined to risk hurting their existing client base by introducing a partner’s products or services but due to their specific market intelligence and the close relationships with your target customers, once a partnership is crafted new business should close quickly.

Finding Regional Partners

If your company has made the decision to attempt to attract new clients with regional joint venture marketing partners than it’s important to create a database of potential partners. There are several sources that can be used including online and offline methods. A few of the best locations to find information about what companies exist in the markets you are seeking are:

Yelp - There is loads of business listed in Yelp. Search for the types of companies that are perfect fits for your business based on the industry and then by city for the regions that you are pursuing. Make sure and review the ratings and comments about the business.

 

Trades Shows – Finding regional partners by attending industry trade shows is an excellent way to not only find which small business exist in the space, but it’s also a great opportunity to meet and discuss potential partnerships with business development professionals that often attend trade shows for companies. Reviewing trade show websites and looking through the list of attending businesses can also help you identify which regional businesses are out there.

 

Outsource Business Development - Hire a local person to assist with the legwork of finding the right potential partners. By working with a person that resides in the location that you want to take your business into is an excellent way to tap local knowledge and get personal introductions and referrals to likely candidates.

 

Benefits for Small Business Partners

Make sure that you have fully thought out what the benefits are that a partnership with your business grants to a small business partner. Small businesses are likely to be extremely cost conscious concerning exploring a potential new partnership. Most small businesses will not have a person that is dedicated entirely to creating partnerships with other business and so you’ll be taking time away from a sales person or executive management right away when discussing a partnership strategy. Due to this fact it is vital that you have a carrot to offer to small business owners so they can see how a new relationship will generate revenue quickly. Partnerships not able to attack “low hanging fruit” which result in immediate ROI for a small business will be less likely to succeed or turn into a long lasting relationship.

Including marketing support resources will help a small business owner look favorably on your idea of developing a business relationship. While it is essential that you attract new clients for your own business, a partner will often be looking for opportunities to attract new business for themselves as well. That is of course unless the revenue share involved in the partnership is so good that it does not matter, however most small businesses will want to grow there number of clients as well. Marketing support can be as limited as just providing the basic marketing collateral already printed and prepared to be handed out to existing clients.

Finding the right local partners is a great way to build a roster of new clients in a specific region, but make sure that your small business partners are well taken care of and can see an ROI in a short time frame. If you can deliver to a small business partner it can be your greatest ally in a new market, however failing to be conscious of their specific interests and resources can see a partnership deteriorate before getting off the ground.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attract New Business with a Monthly or Quarterly Partner Promotion

Attracting new business through a joint venture marketing partner can be achieved with a higher rate of success when a special price or unique product offering is available or exclusive offerings that are only available to clients of a joint venture marketing partner can be pitched by sales teams to their relationships. Discuss potential promotions with JV marketing partners and be open to their suggestions about potential promotions that will work well with planned marketing campaigns. Customers always appreciate a good deal, so use special promotions to acquire new business that is being serviced by a competitor or previously just not ready to make a buy decision.

Channels for Promotions

The following are excellent channels to use to promote a special product or service discount.

Email - Sending an email to a joint venture partner’s existing customer base should be part of any new promotion strategy. Collect emails from people that visit your website or read your companies blog and include them in your email blasts for deals.

Facebook / Twitter - Spread the news about monthly or quarterly special offerings through the social networks. Include specials or unique offerings that are only available to your online community at Facebook and Twitter.

Internal Contests - Reward sales team members of your company or from your JV partners based on their performance. Whether its cash or a nice gift, giving something special to the sales person that sells the most of a monthly or quarterly promotion can help drive more success from the team as a whole.

Online Deal Shopping Sites – If the products and services are consumer facing then consider listing any deals developed with a joint venture marketing partner on sites like SlickDeals.net or FatWallet.com. Both sites allow promotions and special coupons to be listed and shared with the public.

Attract New Business

While many business partnerships use promotions to market to an existing customer base and to extract more revenue from the customers that the business already has, promotions are always a good reason to contact customers to make sure that the business is at the forefront of their customer’s minds and to continue to build strong relationships with them. However; when using a promotion specifically to attract new business, it’s wise to include some of the following techniques in your offering in order to win over new potential customers. While existing customers are always looking for savings or a unique offer, new customers are seeking a major change from their existing providers or they are new to the market and need product education and additional hand holding that an established client may not need.

Free - Include something for free in your offer regardless if it ends up being a minor detail in the overall product or service. A complimentary assessment or small item can get the new customer relationship off to a good start.

Match or Beat Competition – Promising to match or beat the competition’s price on similar items or services is an excellent way to acquire customers that are currently dissatisfied with their existing solution and open for a change even if the savings or discount is only for a limited time frame.

Time Sensitive – Using timing in a promotion can be done in a couple of different ways. Place a specific trigger date that the offering is valid through. The other way to leverage time sensitivities when attracting new business is to provide a new customer with a special discount that only lasts for a certain period of time as a reward for becoming a new customer.

Incorporate the right strategies inside of your monthly and quarterly promotions and it will be much easier for you and your JV marketing partners to attract new business. By making sure the promotions are tailored to the needs of customers that are looking for new solutions or opening to changing what they currently have, your promotions will be more likely to resonate with people that will become new business. Make sure if you’re doing promotions with business partners to extract business from their existing customer base, saving time and energy to be focused on obtaining new clients.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Find new clients by hosting seminars – Sample Agenda and Tips

joint venture marketing

Setting up a business seminar is an excellent way to find new clients, but it is important to make sure the event is well run and provides a lot of value to the attendees to increase the likelihood the event can be a catalyst for not only finding new clients but for closing deals. A business seminar should have a few core characteristics in order to be a success for all those participating as well as drive interest from others across social media websites. An informative topic that is related to the industry is critical as well as providing networking opportunities amongst the participants. Serving refreshments or a meal is always appreciated by business people that take time away to attend an event.

Luncheon seminars can work very well for business people as lunch is often a time for meeting with people or is a time that’s more flexible for most individuals. This can also be the case with morning events and dinners however many people have more obligations in the evening due to family commitments with kids in the evenings and should be considered depending on the target audience for the seminar.

A sample schedule of a short business luncheon seminar:

11:30 Registration / Name Badges

• Networking
• Lunch should be available
• Any handouts / presentation should be placed at the tables

12:00 Noon start the seminar

• First 5 minutes should be for introduction / speaker background
• Mention ways to learn more about speakers company

15 – 25 minutes Presentation about the topic

• The presentation can go longer if the topic is less likely to have a need for interaction with the audience, but no longer than 45 minutes.

5-15 minutes for questions and answers

End by 1PM

• Reserve the space with the location for at least up to 30 minutes of post seminar networking and interactions with the speaker and attendees.
• An additional 30 minutes should also be planned for breaking down equipment, marketing collateral, etc. Do not do this until at least a majority of the guests have left the facility.

While this is a sample short seminar it fits with many busy business peoples schedules and a lot of information can be delivered and connections created. It is recommended to always have additional team members on site for networking with the attendees so the speaker does not feel required to try and meet everyone if the group is a larger one.

Of course seminars can be developed that take up an entire morning or afternoon or even a whole day depending on the topic and frequency of the seminars but short luncheon seminars are a great way to put a face to a name and begin developing relationships with potential clients.

Good items to serve

• Sandwiches
• Pizza
• Fruit / Cheese / Cracker platter
• Breakfast items like Bagels, Muffins, etc.
• Always have a vegetarian option available.

Bad items to serve

• Soup
• Pasta with sauce
• Foods that can potential spill or not easily eaten by holding in a single hand.

Always serve bottled water regardless the time of the event and then adjust other beverages accordingly. Some sodas are usually desired at a luncheon seminar, but also have an alternative such as a juice. If all that is served is bottled water it will still be fine and can be easier to plan and execute if you are setting up the seminar without utilizing outside catering.

Use an online website like Meetup.com or Eventful.com to assist in marketing the event as well as tracking the number of attendees and potential attendees. This is very helpful when deciding on how much food and drink to order. If attendees will be paying to attend the meeting then setting up a payment process through PayPal generally is the easiest method.

Have fun hosting a group of business people for a seminar and if it goes well you will develop relationships with new clients. A regular schedule of seminars can really help establish a new company in an industry and is an awesome platform to use to separate oneself from the existing market.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

Find New Clients for a Joint Venture Partner with Classified Ads

joint venture marketing

joint venture marketing

Finding new clients that can take advantage of an offering from a new joint venture partner can sometimes be a challenge. Posting ads on classifieds sites like Craigslist and BackPage.com can be a successful marketing strategy. It’s always critical to help drive immediate business for a new partner to demonstrate a commitment to the partnership. Classified ads can be an excellent source of new clients to refer over to a partner.

There are specific strategies required to implement in order to have a successful classifieds marketing strategy. Work with a designer to create attractive ads. For certain products and services it’s advisable to create specific landing pages to help educate the market. It’s recommended you create tracking mechanisms to ensure that data can be provided to the partner to show numbers of impressions and sales that result from classified ad campaigns to evaluate whether it is an appropriate channel for marketing the partners’ products and services.

Create a Killer Advertisement and Title

Working with a graphic designer to develop an eye catching ad is the most critical aspect of a classified ad campaign for attracting new clients. It’s always recommended that you use images in the ad, as this will capture the attention of anyone that clicks on the ad. If the person clicking the ad does not become instantly connected through the images then they will most likely continue searching and not even read the words on your advertisement.

A header that captures the reader’s attention and makes them ask a question that is then answered in the bullet points below is a proven strategy to drive click-throughs to learn more from your website. The goal of a classified ad should not be to fully educate the market about the product or service, but get them interested in learning more to lead them to the landing page that has been created. Include in any online advertisement the contact information that’s required to not only learn more information through the web in the form of a link but also a phone number or email address to get in touch directly with a sales representative.

A Landing Page to Sell

Create a landing page that has additional information for the potential new client to read through if they‘re interested in the product. A landing page can be a main website but generally for a joint venture marketing relationship it is best if a special landing page is created so it’s easier to generate analytic reports to provide to a partner, demonstrating the effectiveness of the marketing activities. Aside from core information required to learn about the product or service a contact form should be an important part of any landing page. The leads that are generated from a landing page can then be pursued in several different ways from a sales rep making a phone call to sending additional product brochures or promotions through email or physical mail.

Set a VOIP Phone Number for Each Campaign

Using a VOIP phone service from a company like 8×8 allows a business to set up different phone lines for each marketing campaign so it is easy to track phone calls that come through classified ad campaigns. VOIP phone lines are relatively cheap and it’s easy to associate a specific number for ads that go on Craigslist, Backpages or for any other number of classified sites.

Outsource the Posting of Ads

If the product or service can be sold in many different markets than it can become a very labor intensive job to post hundreds of ads a day that may be required to maximize the partner opportunity. Reach out to overseas labor that can post the ads and corresponding titles to the right categories. It may take a little bit of time to create the right posting team, but after they are in place it can be a long term lead generator for new potential clients.

Experiment with online classified ad campaigns to find new clients for a joint venture partner. This is an excellent way to consistently drive new leads that are actively looking for something new. If the campaign is set up correctly with tracking components built in, it is a great strategy to pursue right away with any new joint venture partners that have a product or service that fits with the categories of online classified sites.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

5 Tasks You Can Outsource Now to Attract New Business

Build a Sales Training Wiki to Educate Partners to Attract New Business

joint venture marketing

joint venture marketing

joint venture marketing partners attract new business and well trained partners close deals. Setting up at least a basic online wiki about the partnership, company or products is important so that everyone who needs to know can have access to. Creating a working document like a wiki allows your businesses to have a central location where specific product information, new product announcements or special sales information can be found. A wiki should be a tool that partners refer to on a regular basis rather than a FAQ that might be provided in an early training session with a new partner. There are both complex software and easy “drag and drop” applications to set up online wikis that can be built quickly with existing marketing collateral and company information that’s essential for sales reps and others to know in order to close deals.

The following are a few important elements of an online wiki for part of the communication channel between partners.

• Company Overview

Include a few paragraphs about the company just as a quick reference to reinforce the way that the company needs to be represented to a new potential customer. By keeping short paragraphs that can teach a sales representative a short blurb about the history of the company and a supporting comment related to the industry is a great piece to develop at the top. Have additional information for supporting details through a link out to the website, but always concentrate on the first couple of lines for each section as those need to be short and punchy and allow the sales reps to then do their work to attract new business so you get leads that will result in closed deals.

• Points of Contact

This is a very important segment of the wiki that needs to be kept up to date on a regular basis. This can help ensure that when a specific problem occurs or a unique opportunity is presenting itself that the right person is being contacted. Make sure for critical points of failure that a business partner has at least two people that can be contacted if the primary person is unavailable during an emergency. It is not essential or necessary to have the executives listed in this portion of the sales training wiki unless relevant. The point of this is to have a working document that keeps all of the active people implementing roles in the business partnership related to selling and servicing a customer.

• Product / Promotions

Keep links to product information and sales sheets that can be quickly downloaded and emailed by sales reps to potential customers. Sales representatives should be reviewing this section on a specific time determined by the two companies. This way they’ll know that any new products or special promotions will be in the system every Monday at 10AM for the week ahead or whatever schedule fits the company.

• News

If there is important company news within the last few months, have this in the wiki so the sales rep can answer accordingly if asked a question regarding the news. This is very important if there has been something negative; as it is essential people have an appropriate response.

• References

If applicable, have a basic reference list that can be provided by a partner when they are discussing the partnership with existing clients or at least have a past / current client list that can be shared.

• Attachments

It’s important to always have a list of attachments with the link to download the document. Make this list in order by date so that the newest items are always at the top. Making a wiki that is only text really does not take advantage of the benefits a wiki can provide. A well-developed wiki can help attract new business with the support of partners that are fully educated about the partnership and the product and services available.

If you have a team that is supporting your website, ask them to recommend an easy to use wiki platform that can be hosted on your server. Another option is to select a cloud based wiki tool like Zoho Wiki and use the drag and drop features to set up the wiki training page. Don’t think a basic FAQ will get the job done in terms of educating a partner’s sales force. You need to develop many tools that will ensure the information is absorbed and a sales training wiki can be a great fall back tool for anyone that needs to quickly catch up to speed before meeting with a customer.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Attract New Business With An Amazing One Page Flier

A single one page flier that is short and sweet with exceptional imagery can help attract new business through a joint venture marketing partner. Gone are the days of needing to have a detailed tri-fold brochure or complex marketing packet / folder in order to deliver the information customers require to make a buy decision. People are inundated with marketing from many different mediums and so often a business is required to capture a potential customer’s attention in seconds and one effective method that’s proven to attract new business is a well thought out sales brochure that is a single page that is heavy with images versus blocks of text. If a business can capture a person’s interest with a simple brochure then a website can be used to provide more in depth detail and answer additional questions that may exist. If a large portion of a joint venture marketing activities occur in person through sales reps or customer service representatives than it is essential to arm them with the capability to deliver the sales pitch in a single sheet of paper. The following are items to be concerned with when developing a sexy brochure.

Images

Deciding what images to use and the number of images on a flier are essential to creating a great marketing brochure. A good flier should have around 3 images at the most. A company logo is essential. When working with a joint venture partner there logo should also be present if they will be handing out the flier to their existing customer base. This helps reinforce their support of the partner company and validates the partnership. If a company is interested in being a joint venture partner, but hesitant about co-branding marketing collateral this is a red flag concerning the company’s commitment to the partnership and should be cause for concern about moving forward with the relationship. This should be discussed in the early developments of setting up the relationship. The next important image on a flier should be something eye catching and resonate with the customer base. For example, if marketing a moving company the image should reflect a happy family with smiling faces as that is the experience that needs to be sold to the customer base since everyone knows moving can be stressful. Lastly some fliers can benefit from an infographic. An infographic is an image that utilizes an image or several small graphics and very limited words to deliver a lot of information. This can be used to showcase features of a product.

Text

The biggest failure most small businesses make when developing a marketing flier is using way too much text. Utilize bullet points with three to four word blurbs that get right to the point. Identify a problem, address the solution as the product or service being sold and direct customers to how they can gain additional information whether it’s a website or a direct phone number. It’s important to not get in the habit of writing blocks of text. Even a couple of full sentences can be too much text on a marketing flier. The best fliers say very little, but deliver the message that a product or service is the best solution and can deliver results. When seeking to attract new business from a joint venture partner that will be capable of handing out a marketing flier there will more than likely be a conversation with the potential customer from a sales representative or someone with additional information about the product or service. The one page flier helps reinforce the opportunity when the potential customer has gone back to their office. Sometimes a flier will be tucked away for weeks, but when needed, can be found or is just stumbled upon later and helps trigger the conversation with the sales rep and encourage a phone call or additional online research.

It’s important to use a flier for the purpose it is designed for, to help reinforce important ideas about a product or service and help direct new business to more information about how to contact the company to buy the product or service. It does not need to answer every question nor does it need to provide in depth company information. Make a short and sweet one page flier with great images and your joint venture marketing partners will have an easier job in attracting new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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