Attract New Business with a Monthly or Quarterly Partner Promotion

Attracting new business through a joint venture marketing partner can be achieved with a higher rate of success when a special price or unique product offering is available or exclusive offerings that are only available to clients of a joint venture marketing partner can be pitched by sales teams to their relationships. Discuss potential promotions with JV marketing partners and be open to their suggestions about potential promotions that will work well with planned marketing campaigns. Customers always appreciate a good deal, so use special promotions to acquire new business that is being serviced by a competitor or previously just not ready to make a buy decision.

Channels for Promotions

The following are excellent channels to use to promote a special product or service discount.

Email - Sending an email to a joint venture partner’s existing customer base should be part of any new promotion strategy. Collect emails from people that visit your website or read your companies blog and include them in your email blasts for deals.

Facebook / Twitter - Spread the news about monthly or quarterly special offerings through the social networks. Include specials or unique offerings that are only available to your online community at Facebook and Twitter.

Internal Contests - Reward sales team members of your company or from your JV partners based on their performance. Whether its cash or a nice gift, giving something special to the sales person that sells the most of a monthly or quarterly promotion can help drive more success from the team as a whole.

Online Deal Shopping Sites – If the products and services are consumer facing then consider listing any deals developed with a joint venture marketing partner on sites like SlickDeals.net or FatWallet.com. Both sites allow promotions and special coupons to be listed and shared with the public.

Attract New Business

While many business partnerships use promotions to market to an existing customer base and to extract more revenue from the customers that the business already has, promotions are always a good reason to contact customers to make sure that the business is at the forefront of their customer’s minds and to continue to build strong relationships with them. However; when using a promotion specifically to attract new business, it’s wise to include some of the following techniques in your offering in order to win over new potential customers. While existing customers are always looking for savings or a unique offer, new customers are seeking a major change from their existing providers or they are new to the market and need product education and additional hand holding that an established client may not need.

Free - Include something for free in your offer regardless if it ends up being a minor detail in the overall product or service. A complimentary assessment or small item can get the new customer relationship off to a good start.

Match or Beat Competition – Promising to match or beat the competition’s price on similar items or services is an excellent way to acquire customers that are currently dissatisfied with their existing solution and open for a change even if the savings or discount is only for a limited time frame.

Time Sensitive – Using timing in a promotion can be done in a couple of different ways. Place a specific trigger date that the offering is valid through. The other way to leverage time sensitivities when attracting new business is to provide a new customer with a special discount that only lasts for a certain period of time as a reward for becoming a new customer.

Incorporate the right strategies inside of your monthly and quarterly promotions and it will be much easier for you and your JV marketing partners to attract new business. By making sure the promotions are tailored to the needs of customers that are looking for new solutions or opening to changing what they currently have, your promotions will be more likely to resonate with people that will become new business. Make sure if you’re doing promotions with business partners to extract business from their existing customer base, saving time and energy to be focused on obtaining new clients.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Find new clients by hosting seminars – Sample Agenda and Tips

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Setting up a business seminar is an excellent way to find new clients, but it is important to make sure the event is well run and provides a lot of value to the attendees to increase the likelihood the event can be a catalyst for not only finding new clients but for closing deals. A business seminar should have a few core characteristics in order to be a success for all those participating as well as drive interest from others across social media websites. An informative topic that is related to the industry is critical as well as providing networking opportunities amongst the participants. Serving refreshments or a meal is always appreciated by business people that take time away to attend an event.

Luncheon seminars can work very well for business people as lunch is often a time for meeting with people or is a time that’s more flexible for most individuals. This can also be the case with morning events and dinners however many people have more obligations in the evening due to family commitments with kids in the evenings and should be considered depending on the target audience for the seminar.

A sample schedule of a short business luncheon seminar:

11:30 Registration / Name Badges

• Networking
• Lunch should be available
• Any handouts / presentation should be placed at the tables

12:00 Noon start the seminar

• First 5 minutes should be for introduction / speaker background
• Mention ways to learn more about speakers company

15 – 25 minutes Presentation about the topic

• The presentation can go longer if the topic is less likely to have a need for interaction with the audience, but no longer than 45 minutes.

5-15 minutes for questions and answers

End by 1PM

• Reserve the space with the location for at least up to 30 minutes of post seminar networking and interactions with the speaker and attendees.
• An additional 30 minutes should also be planned for breaking down equipment, marketing collateral, etc. Do not do this until at least a majority of the guests have left the facility.

While this is a sample short seminar it fits with many busy business peoples schedules and a lot of information can be delivered and connections created. It is recommended to always have additional team members on site for networking with the attendees so the speaker does not feel required to try and meet everyone if the group is a larger one.

Of course seminars can be developed that take up an entire morning or afternoon or even a whole day depending on the topic and frequency of the seminars but short luncheon seminars are a great way to put a face to a name and begin developing relationships with potential clients.

Good items to serve

• Sandwiches
• Pizza
• Fruit / Cheese / Cracker platter
• Breakfast items like Bagels, Muffins, etc.
• Always have a vegetarian option available.

Bad items to serve

• Soup
• Pasta with sauce
• Foods that can potential spill or not easily eaten by holding in a single hand.

Always serve bottled water regardless the time of the event and then adjust other beverages accordingly. Some sodas are usually desired at a luncheon seminar, but also have an alternative such as a juice. If all that is served is bottled water it will still be fine and can be easier to plan and execute if you are setting up the seminar without utilizing outside catering.

Use an online website like Meetup.com or Eventful.com to assist in marketing the event as well as tracking the number of attendees and potential attendees. This is very helpful when deciding on how much food and drink to order. If attendees will be paying to attend the meeting then setting up a payment process through PayPal generally is the easiest method.

Have fun hosting a group of business people for a seminar and if it goes well you will develop relationships with new clients. A regular schedule of seminars can really help establish a new company in an industry and is an awesome platform to use to separate oneself from the existing market.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

Find New Clients for a Joint Venture Partner with Classified Ads

joint venture marketing

joint venture marketing

Finding new clients that can take advantage of an offering from a new joint venture partner can sometimes be a challenge. Posting ads on classifieds sites like Craigslist and BackPage.com can be a successful marketing strategy. It’s always critical to help drive immediate business for a new partner to demonstrate a commitment to the partnership. Classified ads can be an excellent source of new clients to refer over to a partner.

There are specific strategies required to implement in order to have a successful classifieds marketing strategy. Work with a designer to create attractive ads. For certain products and services it’s advisable to create specific landing pages to help educate the market. It’s recommended you create tracking mechanisms to ensure that data can be provided to the partner to show numbers of impressions and sales that result from classified ad campaigns to evaluate whether it is an appropriate channel for marketing the partners’ products and services.

Create a Killer Advertisement and Title

Working with a graphic designer to develop an eye catching ad is the most critical aspect of a classified ad campaign for attracting new clients. It’s always recommended that you use images in the ad, as this will capture the attention of anyone that clicks on the ad. If the person clicking the ad does not become instantly connected through the images then they will most likely continue searching and not even read the words on your advertisement.

A header that captures the reader’s attention and makes them ask a question that is then answered in the bullet points below is a proven strategy to drive click-throughs to learn more from your website. The goal of a classified ad should not be to fully educate the market about the product or service, but get them interested in learning more to lead them to the landing page that has been created. Include in any online advertisement the contact information that’s required to not only learn more information through the web in the form of a link but also a phone number or email address to get in touch directly with a sales representative.

A Landing Page to Sell

Create a landing page that has additional information for the potential new client to read through if they‘re interested in the product. A landing page can be a main website but generally for a joint venture marketing relationship it is best if a special landing page is created so it’s easier to generate analytic reports to provide to a partner, demonstrating the effectiveness of the marketing activities. Aside from core information required to learn about the product or service a contact form should be an important part of any landing page. The leads that are generated from a landing page can then be pursued in several different ways from a sales rep making a phone call to sending additional product brochures or promotions through email or physical mail.

Set a VOIP Phone Number for Each Campaign

Using a VOIP phone service from a company like 8×8 allows a business to set up different phone lines for each marketing campaign so it is easy to track phone calls that come through classified ad campaigns. VOIP phone lines are relatively cheap and it’s easy to associate a specific number for ads that go on Craigslist, Backpages or for any other number of classified sites.

Outsource the Posting of Ads

If the product or service can be sold in many different markets than it can become a very labor intensive job to post hundreds of ads a day that may be required to maximize the partner opportunity. Reach out to overseas labor that can post the ads and corresponding titles to the right categories. It may take a little bit of time to create the right posting team, but after they are in place it can be a long term lead generator for new potential clients.

Experiment with online classified ad campaigns to find new clients for a joint venture partner. This is an excellent way to consistently drive new leads that are actively looking for something new. If the campaign is set up correctly with tracking components built in, it is a great strategy to pursue right away with any new joint venture partners that have a product or service that fits with the categories of online classified sites.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

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joint venture marketing

Host an Educational Seminar to Attract New Clients

joint venture marketing

joint venture marketing

Reaching out to potential customers through a joint venture marketing partner by hosting an educational seminar is an effective way to attract new clients. There are a couple of ways to set up and host a seminar in order to get in front of new customers, the most popular being a meeting in person or a webinar that is done over the web. It’s essential when preparing to host a seminar that the focus of the seminar is a topic that will be of interest to the audience and be educational about the topic versus a pure business pitch selling a product or service. Remember to capture the content created during the seminar in order to use it for future marketing activities. Work closely with partners to craft exciting and interesting topics that will strengthen both companies’ brands with the target audience and consider opening the events up to anyone that may be interested as another channel for attracting new clients for both companies in the partnership.

Meet Up or Webinar to Attract New Clients

The first major decision that needs to be made when considering to host an educational seminar with a joint venture partner is whether the event should be a real in-person meeting or done through the web in the form of a webinar. There are pros and cons for both and here are few of the most common differences and items to be aware of when making a decision.

A meeting in person is beneficial because a face-to-face interaction allows for a much different relationship to form with potential clients versus an online exchange. It also allows provides more structure for the seminar and can be planned around a breakfast, lunch, or dinner which is often appreciated by people attending. If setting up an in-person seminar, then it’s also important to have marketing collateral prepared and printed as well as product samples on site if relevant. Live seminars should be video recorded in order to be used online later for building a library of interesting information for other future potential customers that are also interested in learning about the topic of the seminar. The biggest drawback for a live meeting are the costs associated with hosting such an event, especially if a location needs to be rented to host the seminar and the seminar is restricted to only a specific geographic area. However, if a partner has a conference room or larger meeting space that can be utilized and the number of potential clients in a specific area warrants a seminar in person then it should be highly considered.

An online webinar is a very effective method to reach many potential customers very easily. This is the best method if the customer base is spread over a large region. Depending on the platform that is chosen for hosting the webinar, the host can still share marketing collateral, PowerPoint presentations, and links with the audience. A webinar is generally easier to record, share or publish to the web and many webinar platforms have this capability built into the product.

Utilize Social Media to Maximize Seminars

Maximize your decision to host a seminar for a joint venture marketing partner’s existing clients by opening the seminar up to the public and promoting it through both company’s social media accounts. An industry related educational seminar should always be looked at as a way for both companies to increase their presence with potential customers. If a live seminar is being recorded it can also be streamed live so anyone that is not able to attend in-person can still attend via the web. Services like Ustream and Justin.tv allow for anyone to easily live stream video from the event. If your event is open to the public you can promote it through sites like MeetUp.com or eventful.com. Make sure that all partners promote seminars through their Facebook and Twitter accounts as well as through more traditional means such as mailers, email, phone calls, and personal recommendations to attend.

Remember when hosting an educational seminar the focus should be on the topic at hand for the majority of the event and through providing interesting and relevant information. The goal is to be seen as an industry expert that can help the potential customers which will ultimately attract new clients. Spending too much time directly pitching a product or service can be a hindrance to developing relationships with potential customers and be a turn off, so go easy with the pitch and have fun educating people about a topic that can be presented with passion.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

5 Tasks You Can Outsource Now to Attract New Business

Build a Sales Training Wiki to Educate Partners to Attract New Business

joint venture marketing

joint venture marketing

joint venture marketing partners attract new business and well trained partners close deals. Setting up at least a basic online wiki about the partnership, company or products is important so that everyone who needs to know can have access to. Creating a working document like a wiki allows your businesses to have a central location where specific product information, new product announcements or special sales information can be found. A wiki should be a tool that partners refer to on a regular basis rather than a FAQ that might be provided in an early training session with a new partner. There are both complex software and easy “drag and drop” applications to set up online wikis that can be built quickly with existing marketing collateral and company information that’s essential for sales reps and others to know in order to close deals.

The following are a few important elements of an online wiki for part of the communication channel between partners.

• Company Overview

Include a few paragraphs about the company just as a quick reference to reinforce the way that the company needs to be represented to a new potential customer. By keeping short paragraphs that can teach a sales representative a short blurb about the history of the company and a supporting comment related to the industry is a great piece to develop at the top. Have additional information for supporting details through a link out to the website, but always concentrate on the first couple of lines for each section as those need to be short and punchy and allow the sales reps to then do their work to attract new business so you get leads that will result in closed deals.

• Points of Contact

This is a very important segment of the wiki that needs to be kept up to date on a regular basis. This can help ensure that when a specific problem occurs or a unique opportunity is presenting itself that the right person is being contacted. Make sure for critical points of failure that a business partner has at least two people that can be contacted if the primary person is unavailable during an emergency. It is not essential or necessary to have the executives listed in this portion of the sales training wiki unless relevant. The point of this is to have a working document that keeps all of the active people implementing roles in the business partnership related to selling and servicing a customer.

• Product / Promotions

Keep links to product information and sales sheets that can be quickly downloaded and emailed by sales reps to potential customers. Sales representatives should be reviewing this section on a specific time determined by the two companies. This way they’ll know that any new products or special promotions will be in the system every Monday at 10AM for the week ahead or whatever schedule fits the company.

• News

If there is important company news within the last few months, have this in the wiki so the sales rep can answer accordingly if asked a question regarding the news. This is very important if there has been something negative; as it is essential people have an appropriate response.

• References

If applicable, have a basic reference list that can be provided by a partner when they are discussing the partnership with existing clients or at least have a past / current client list that can be shared.

• Attachments

It’s important to always have a list of attachments with the link to download the document. Make this list in order by date so that the newest items are always at the top. Making a wiki that is only text really does not take advantage of the benefits a wiki can provide. A well-developed wiki can help attract new business with the support of partners that are fully educated about the partnership and the product and services available.

If you have a team that is supporting your website, ask them to recommend an easy to use wiki platform that can be hosted on your server. Another option is to select a cloud based wiki tool like Zoho Wiki and use the drag and drop features to set up the wiki training page. Don’t think a basic FAQ will get the job done in terms of educating a partner’s sales force. You need to develop many tools that will ensure the information is absorbed and a sales training wiki can be a great fall back tool for anyone that needs to quickly catch up to speed before meeting with a customer.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

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joint venture marketing

Attract New Business With An Amazing One Page Flier

A single one page flier that is short and sweet with exceptional imagery can help attract new business through a joint venture marketing partner. Gone are the days of needing to have a detailed tri-fold brochure or complex marketing packet / folder in order to deliver the information customers require to make a buy decision. People are inundated with marketing from many different mediums and so often a business is required to capture a potential customer’s attention in seconds and one effective method that’s proven to attract new business is a well thought out sales brochure that is a single page that is heavy with images versus blocks of text. If a business can capture a person’s interest with a simple brochure then a website can be used to provide more in depth detail and answer additional questions that may exist. If a large portion of a joint venture marketing activities occur in person through sales reps or customer service representatives than it is essential to arm them with the capability to deliver the sales pitch in a single sheet of paper. The following are items to be concerned with when developing a sexy brochure.

Images

Deciding what images to use and the number of images on a flier are essential to creating a great marketing brochure. A good flier should have around 3 images at the most. A company logo is essential. When working with a joint venture partner there logo should also be present if they will be handing out the flier to their existing customer base. This helps reinforce their support of the partner company and validates the partnership. If a company is interested in being a joint venture partner, but hesitant about co-branding marketing collateral this is a red flag concerning the company’s commitment to the partnership and should be cause for concern about moving forward with the relationship. This should be discussed in the early developments of setting up the relationship. The next important image on a flier should be something eye catching and resonate with the customer base. For example, if marketing a moving company the image should reflect a happy family with smiling faces as that is the experience that needs to be sold to the customer base since everyone knows moving can be stressful. Lastly some fliers can benefit from an infographic. An infographic is an image that utilizes an image or several small graphics and very limited words to deliver a lot of information. This can be used to showcase features of a product.

Text

The biggest failure most small businesses make when developing a marketing flier is using way too much text. Utilize bullet points with three to four word blurbs that get right to the point. Identify a problem, address the solution as the product or service being sold and direct customers to how they can gain additional information whether it’s a website or a direct phone number. It’s important to not get in the habit of writing blocks of text. Even a couple of full sentences can be too much text on a marketing flier. The best fliers say very little, but deliver the message that a product or service is the best solution and can deliver results. When seeking to attract new business from a joint venture partner that will be capable of handing out a marketing flier there will more than likely be a conversation with the potential customer from a sales representative or someone with additional information about the product or service. The one page flier helps reinforce the opportunity when the potential customer has gone back to their office. Sometimes a flier will be tucked away for weeks, but when needed, can be found or is just stumbled upon later and helps trigger the conversation with the sales rep and encourage a phone call or additional online research.

It’s important to use a flier for the purpose it is designed for, to help reinforce important ideas about a product or service and help direct new business to more information about how to contact the company to buy the product or service. It does not need to answer every question nor does it need to provide in depth company information. Make a short and sweet one page flier with great images and your joint venture marketing partners will have an easier job in attracting new business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Establish a Strong Presence to Get Clients Online

A joint venture marketing partnership can help promote a brand or product to a large customer base, but in order to get clients online it’s important to have a strong online presence with positive remarks from many thought leaders in an industry across many different online communities. It is not easy to quickly build a very visible brand online as most savvy Internet users rely on many different websites and personal recommendations to assist their decision making process when evaluating a new product or service. For most industries there are several places that are important for a business to have a strong brand.

The following are all sites that should be considered for creating content to achieve the product awareness that is required to get clients online. While a joint venture is extremely important for getting a name into a customer’s mind, most people will initiate at least a basic Google search for making even small purchases and will go deep in Google if the purchase is of a significant dollar value. A business person doing their proper due diligence before making a purchase will often go to at least a few of the following locations looking for additional information, personal product / service reviews and search for both positive and negative opinions. It’s common knowledge that it often takes multiple marketing approaches to reach an end customer and close the deal, so prepare for the momentum that can occur with the promotion provided by a joint venture partner.

Social Networks

Facebook, LinkedIn, and Google Plus are all important to utilize to develop a strong brand presence in order to get more clients online. Small businesses may only have the capability to set up a simple profile with the business owner promoting the product or service to their personal networks within these sites. Larger companies are capable of setting up more complex campaigns with larger groups of people participating with their brand online, but regardless of a business’s capability to fully capitalize on the benefits of social networking, avoiding them altogether can damage the online brand by simply not showing up at all. When a partner recommends a product or service to their customers it is important that the customer can find more information about the company when searching on their preferred social network site.

Business Listing Sites

Yelp, Google Places (which is combined with Google Maps), and the Better Business Bureau are all important locations to have a basic presence. It only takes a few minutes to go through the processes of signing up and claiming the business as your own if you are the business owner. This allows for customizing the profile and providing additional information that’s important for customers to find. Failing to go through the claim process will not mean the company does not show up on these sites, as they still will if the business has been around for more than a few days and has an active website, is incorporated, etc. However it will mean that an opportunity to craft the message customers receive about the company is lost. These sites all have a high likely hood of showing up in the top natural Google search results if a potential online client is searching for more information after hearing about the business through a joint venture partner recommendation, so take advantage of that by building out a strong profile.

News & Information

Creating basic press releases and developing a process for promoting newsworthy information through press release distribution sites like PRLeap, Reddit and Digg which are news aggregation sites and Quora or Yahoo Answers will help get broader community opinions about the product and service. While social networks and business listings are easier to control and manage, news sites have the capability to provide reader opinions which can be positive if done right and negative if done incorrectly.

Getting news stories indexed within Google news can be frustrating at first, but can be achieved through several PR websites for a fee. When participating in News Aggregation sites and Question and Answer sites it’s best not to over sell and to be supportive of the community in general rather than just talking about a specific product or service in order to build the credibility from others within a specific industry. Use industry expertise and knowledge to build a strong brand online through these sites which will result in getting more clients online.

Develop a strong brand online to reinforce the positive impacts of joint venture marketing campaigns. By developing a strong online brand a company will not only ensure that a joint venture marketing activity is more successful, it can also be a catalyst for acquiring JV marketing partners and thus should be an integral part of any efforts to develop a strong JV marketing business model.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Get More Clients through Joint Venture Marketing Partnerships for Facebook Pages

Small business owners can benefit greatly by setting up Facebook pages to get more clients from a joint venture relationship. Setting up focused Facebook pages with marketing partners give businesses the capability to capture audiences that are very interested in a specific topic or reside in a certain location. The rewards from social media marketing can be tremendous when the campaigns are executed correctly for driving traffic to websites. Small business that are product focused companies can benefit immensely by creating joint venture marketing partnerships with companies that are capable of developing the right marketing campaigns, interact with large networks of social power users, and get the product in front of potential buyers. A well-executed Facebook page can be way more valuable than spending money to advertise on Facebook, people use the network to interact with friends, find interesting information, and get recommendations from their social graph and it’s these three activities that a business wants to tap into in order to generate revenue from a Facebook campaign to get more clients with joint venture marketing.

Facebook Marketing Partnerships

Building a Facebook page that generates lots of interest from a target demographic is not an easy task. However, when a partner has the ability to create fresh content that can be distributed through the right online users to the sites and places that create successful viral marketing campaigns a business can generate significant numbers of leads that result in sales. There are lots of expert marketing individuals and firms that have these experiences and small business owners that want to build a brand through social networks can develop joint venture partnerships with social media marketing as the focus. Instead of having to hire internally to develop and implement social media content and campaigns do a business deal to drive sales and brand awareness through Facebook.

Content for Page

The content that is required to get more clients through a Facebook page will be very diverse. It is important to have a combination of content that is interesting for visitors and fans of the page. Short blog articles are an important element for educating fans of the page about the products or company. Videos that are educational in nature and videos that are funny are more likely to be shared with other people or posted on other sites. Creating infographics or pictures that provide a lot of information through photos and short blurbs of text or display information in a unique way as to make a specific point, can be interesting and something people like to share with others.

Give Back to the Fan Community

It’s important to be open to developing a rewards program for fans on Facebook that purchase and use your products and recommend them to their family and friends through the social network. This can be accomplished in a few ways very easily. Provide special discounts that are time constrained and go out only to the people that are friends on the page. If you have excess inventory in a specific month work with your Facebook marketing partner to develop a unique campaign focused on that specific product and provide a significant deal to the Facebook network. Give fans of a product the ability to earn money through their own recommendations. Giving a fan a 5% revenue share for business leads that come through their social network is not a huge tax on the bottom line if it helps develop a long term customer. Another common reward, if applicable with the products being sold, is if someone refers three people to buy the product they get one for free or at a significant discount, this a common marketing tactic used by daily deal sites such as Groupon and Living Social to help promote social networking activities amongst the customer base.

Depending on the product or service you provide using picture contests on Facebook or other types of content contests is a great way to keep fresh photos, videos, and blog entries on the Facebook Fan page. Photo and video contests can be excellent ways to get people to not only share their own photos using a product, but also an opportunity for them to ask friends to vote for their picture so they can win the contest. So be open to giving back to the community that a joint venture partner develops to market the brand and products too. This will drive more traffic and participation from the community rather than a standard Facebook page that is only interested in pushing out content from one contributor and lacks incentives to share.

Utilize Facebook to engage with specifically targeted customer bases to establish a strong online brand in the market. Many small businesses have a better social media marketing experience when they establish a joint venture marketing partnership versus hire a marketing firm or just use internal employees to create a Facebook Fan page and develop a fan base. When executing a social media strategy make sure to service the community at large with rich and interesting content and allow for personal engagement with the page with the potential for reward, just for loving a company’s product and talking about them on Facebook.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Get Clients Online by Writing Guest Blog Posts on Partner Websites

One of the benefits of joint venture marketing partnerships is the opportunity to engage with the ecosystem of the partner business. This can come in many forms. One way that can generate a lot of credibility for a business in an industry is making guest blog posts on a partner’s website to demonstrate unique industry experience. While not all partners may be open for this type of partnering promotion, if it’s available it can help drive immediate interest in a product or service as well as build a direct line of communication with a partner’s client base.

There are benefits for both parties in a joint venture when one partner or both author guest blog posts. The most important being the ability to get clients online interested about a product or service while making the customer feel like they understand more about the new business before seeing a real sales pitch. This process of giving credibility to a partner is very effective in leading to sales when marketing campaigns ramp up and go after customers to close the deal.

Benefits to Partners Websites

When a business or an individual writes a guest post on a business partner’s blog they are also providing several benefits directly to their partner simply by writing an article that appears on their website. All websites need fresh and relevant content to succeed in gaining credibility among the search engines such as Google or Microsoft Bing. As a business with a blog having others in the industry also giving their perspective on topics generates more interest in people visiting the website and viewing the blog to want to come back and see new posts. One of the challenges of running a blog for a business is keeping up the frequency of great content in order to encourage visitors to come back frequently to stay up to date with the articles being published. These are good points to highlight with a partner when discussing online marketing strategies for the partnership and methods for introducing the partner to existing customers. Be open to help contribute to promoting through blogs or video blogs that will get posted on a partner’s site.

Techniques for Writing a Guest Blog Post

Writing a guest blog post can be a difficult task at first, however if you follow a couple of basics they can turn out to be extremely beneficial for marketing a product or service and build personal credibility in an industry. Utilize the about the author / bio section for information on the business and any specific direct information about the product and service the company provides. Pick a topic that provides a clear reason for why you are an authority on the subject. A key way to get clients online through writing guest blog posts is to sympathize with the community, identify known industry problems, address them specifically, and discuss solutions without needing to directly give product examples. Another approach is to write more educationally approached articles that establish your credibility as an expert on a topic in your industry.

Follow Up to Close Deals

Most businesses are open to marketing partnerships through email and newsletter campaigns. Having the guest blog post included as a newsletter article is another way to reach the end customer as some businesses may not have a blog, but do have very active email lists. After having some time to interact with a company’s customer base through a blog post or newsletter article using a targeted email can elicit responses from potential customers that liked what they read but were not ready to commit to making a phone call yet.

Utilize opportunities like writing a guest blog post to reach new audiences to get clients online. Writing a blog post conveys expert industry knowledge to potential customers and provides a business a platform to promote products and services. Joint venture marketing partnerships provide an additional layer of capability to increase the benefit of writing a guest blog post. Most partners will follow up with sending out additional marketing collateral to help follow up and close the deals so both businesses get maximum benefit from the partnership.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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