Attract New Business with a Monthly or Quarterly Partner Promotion

Attracting new business through a joint venture marketing partner can be achieved with a higher rate of success when a special price or unique product offering is available or exclusive offerings that are only available to clients of a joint venture marketing partner can be pitched by sales teams to their relationships. Discuss potential promotions with JV marketing partners and be open to their suggestions about potential promotions that will work well with planned marketing campaigns. Customers always appreciate a good deal, so use special promotions to acquire new business that is being serviced by a competitor or previously just not ready to make a buy decision.

Channels for Promotions

The following are excellent channels to use to promote a special product or service discount.

Email - Sending an email to a joint venture partner’s existing customer base should be part of any new promotion strategy. Collect emails from people that visit your website or read your companies blog and include them in your email blasts for deals.

Facebook / Twitter - Spread the news about monthly or quarterly special offerings through the social networks. Include specials or unique offerings that are only available to your online community at Facebook and Twitter.

Internal Contests - Reward sales team members of your company or from your JV partners based on their performance. Whether its cash or a nice gift, giving something special to the sales person that sells the most of a monthly or quarterly promotion can help drive more success from the team as a whole.

Online Deal Shopping Sites – If the products and services are consumer facing then consider listing any deals developed with a joint venture marketing partner on sites like SlickDeals.net or FatWallet.com. Both sites allow promotions and special coupons to be listed and shared with the public.

Attract New Business

While many business partnerships use promotions to market to an existing customer base and to extract more revenue from the customers that the business already has, promotions are always a good reason to contact customers to make sure that the business is at the forefront of their customer’s minds and to continue to build strong relationships with them. However; when using a promotion specifically to attract new business, it’s wise to include some of the following techniques in your offering in order to win over new potential customers. While existing customers are always looking for savings or a unique offer, new customers are seeking a major change from their existing providers or they are new to the market and need product education and additional hand holding that an established client may not need.

Free - Include something for free in your offer regardless if it ends up being a minor detail in the overall product or service. A complimentary assessment or small item can get the new customer relationship off to a good start.

Match or Beat Competition – Promising to match or beat the competition’s price on similar items or services is an excellent way to acquire customers that are currently dissatisfied with their existing solution and open for a change even if the savings or discount is only for a limited time frame.

Time Sensitive – Using timing in a promotion can be done in a couple of different ways. Place a specific trigger date that the offering is valid through. The other way to leverage time sensitivities when attracting new business is to provide a new customer with a special discount that only lasts for a certain period of time as a reward for becoming a new customer.

Incorporate the right strategies inside of your monthly and quarterly promotions and it will be much easier for you and your JV marketing partners to attract new business. By making sure the promotions are tailored to the needs of customers that are looking for new solutions or opening to changing what they currently have, your promotions will be more likely to resonate with people that will become new business. Make sure if you’re doing promotions with business partners to extract business from their existing customer base, saving time and energy to be focused on obtaining new clients.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Equip a Sales Team with iPads and Close New Clients Faster

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If you’re seeking a way to improve your sales team that’s servicing referrals from a joint venture marketing partner and want to increase their productivity while meeting with new clients than consider equipping them with an Apple Pad. The iPad will allow your sales team members to have access to more information as well as be able to actively input customer information and requirements into your companies database while away from their desks.

This will not only help increase their efficiency, it will allow your company to represent a business that is serious about providing customers with top level service. By embracing new technology a business is able to portray an image of being with the times and maximizing tools that can improve their business which conveys an image in the mind of the customers that you are very professional and serious about securing their business.

iPad Improves Your Sales Team

The iPad is similar to a laptop however, it is easily usable in a meeting as it does not take up a large footprint on the table or block the view of the person you’re meeting with. Yet it can access the web, email, and have materials ready to easily share with a new client prospect such as marketing collateral, videos of the product in the field or testimonials from happy clients.

Apps a Sales Team Should Have When Meeting With New Clients

Quickoffice Pro HD – This app gives you access to the Microsoft suite of office tools like word, excel, and power point including the ability to open PDF’s. It’s important to have an app like this so that the sales team can read file attachments they receive in their email. The app also has a great drag and drop feature for sending files. Rather than telling a new client that they will receive an email later with additional details to review, they can send a copy right then in a meeting. If a customer is intent on moving forward right now, the sales representative can make a few adjustments to a purchase order and have the contract in the new customers email inbox before they leave the premises.

Penultimate - A note taking app that allows a sales representative to take handwritten notes using a stylus on the iPad to then save and send if needed to other team members to stay up to speed regarding the meeting with a new client. These notes can also be attached to a customer relationship management database for keeping a very current file on the new client.

Dropbox - The Dropbox solution allows your team members to have files easily available. This is great for companies that have many products and accompanying product spec sheets and marketing collateral. It may be difficult to know exactly which products and solutions a new client from a joint venture partner is actually seeking so by having all of the marketing files at a swipe of a finger, can be impressive and deliver what the customer needs to make a buy decision. This is great for product demo videos and other marketing information.

ListMonger - Is an easy to use task management app that can be shared amongst sales team when a new client comes on board everyone on the team can be up to date with the status of the project. This can help manage traveling sales member’s daily schedule and make sure that they do not forget to also update the business tracking system after a meeting and to send emails and whatever else is required post meeting.

Office Time – This app is a simple and effective time tracker app. The sales member can record the time on the road and time in meetings for the day with new clients. While your pay structure may not require a sales member to report the exact time worked each day this data can be very helpful to determine the overall ROI of a joint venture partner by tracking the amount of time that is spent on each referred customer. This is valuable information that can be shared with a partner if required to show the customer care and time that is being devoted to the partnership.

There are dozens more apps that will help your sales team close new clients faster if they are carrying an iPad when they are out on the road meeting business leads. Of course the staples like Maps, email, and Facetime which allows for a video conference with another iPhone or iPad owner is worth it for increasing productivity, it’s the full package of business apps that can make a sales team drastically more efficient. If you have been looking for something to motivate as well as reward your sales team to increase performance consider getting them iPads, it will not only make their daily routine more efficient and allow them to close deals faster, but they can also enjoy the iPad during non-business hours and is a great way to show appreciation for your team.

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