5 Resources to Make the Most of Your Joint Venture

Once you have landed an effective JV partnership, your work is not finished. The next step is to make the most of your venture, using some of the modern technology designed to attract more customers and boost sales. Becoming savvy to modern marketing techniques can make the Internet work for you more effectively. Check out these five resources to make the most of your joint ventures.

Search Engines

The online search process is an ever-evolving science. When you work the search engines to your advantage, your business will come up higher in the rankings when customers search for products or services related to yours.

If you’re unsure how to select keywords and use them to your fullest advantage, contact an Internet marketing consultant for help. The time and money you spend will pay off with more traffic directed to your website and an increase in your customer base.

Content submissions

Content submissions use search engine functionality to help customers find your business, but they do much more than simply boost your SEO. When you submit content to e-zines and other websites for publication, you are establishing yourself as an expert in your field. When customers are shopping for a particular item and they read an article written by you about that item, they’re more likely to head to your website for assistance and a purchase.

Autoresponders

Autoresponders keep the lines of communication open between your business and customers without requiring an exorbitant amount of your own time to do so. Autoresponders send responses to customers’ email addresses, alert them to upcoming promotions and provide other information. This tool is invaluable for keeping new and current customers abreast of what’s new with your business so they’re more likely to come back to your business for purchases.

Link exchanges

This is the primary function of many JV partnerships today, allowing both businesses to place links on the other’s website. This way, a customer who is shopping for a particular item on your partner’s website may also click on your website to make a related purchase. You can also set up link exchanges through your content submissions and your own blog, which we will discuss below.

Blogs

A blog takes a bit of time to set up and maintain, but it is a great way to establish yourself as an expert in your field and drive traffic to your business. While it is similar to content submissions, the difference is that the blog is your own website, allowing you to place any content you like at any time. JV partners can also link to each other’s blogs, so frequent visitors of one blog can easily find the other. If you don’t have time to prepare your own content, there are many writers who will do so for a fee.

Make your JV partnership work for you by adding these tools to the process. These resources make your job easier by increasing traffic to your website and encouraging new and current customers to make purchases. When the Internet is working in your favor, you can increase sales from the comfort and privacy of your office any time you like.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

How not to get backlinks

how to get more backlinks

Phew, this is a multi-faceted subject and I want to emphasise it’s not clear cut. But here is what I know in my analysis at the Backlinks clinic:

Authority – basics

The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your content. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are trustworthy sources of content and it’s a proven fact that as far as Google is concerned backlinks from these domains to your web pages will contribute authority to your web pages. Another perfect example is Wikipedia as the entries here are mostly added by by tribes of humans as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you inherit their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.

How Google declares what is and isn’t authoritative is a guarded secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google untilzes in its efforts to try and regulate probably the most significant technological resource of our times.

How not to get Backlinks

In the same vein it’s valuable to state some ‘black hat sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the prime examples are:

• Paid backlinks – hubs where individuals purchase and sell backlinks
• Comment spam – entries that have links on web sites that are just not associated to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
• Backlinks from ill reputed web pages – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but reputable media portals seem to get a lot of authority and I have definitely seen significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as some of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future article….