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Tips for Getting More Clients from Marketing Activities

January 3, 2012 by Christian · Comments Off 

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

  • Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.
  • If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.
  • Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Filed Under: Blogging, Content Marketing, Getting More Customers, Growing Your Business, Joint Venture Advertising, Joint Venture Marketing, Joint Venture Partners, Joint Venture Tips, List Building, Marketing, Marketing Strategies, Optimization, Outsourcing, Search Engines, Search engine optimization, Seo, Social Media Marketing, Social Networking, Staff, Techniques for Marketing, Traffic Generation, Twitter
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5 Ways to Improve Your Joint Venture List Building Efforts

January 13, 2010 by Christian · Comments Off 

Does your joint venture have a website? If you are like most JV marketers, you do. Whether you market your product or service locally, regionally, nationally, or globally, a website is one of the most cost-effective marketing devices you can use. And one great way to leverage your online marketing efforts is to build a list of customers with whom you stay in touch.

Understanding List Building

List building is simply the efforts you use to create and grow an online customer base. Customers who agree to be put on a list provide an email address, or less often, a mailing address. This important contact can be invaluable when you want to promote special deals to return customers or offer your online customer list a first chance at a sale, etc.

Since an online customer list can be a great marketing tool for your JV, here are some great ways you can improve your list building efforts:

1. SEO – Search engine optimization (SEO) is the process of making your JV website popular among major search engines. People are searching for your types of products and services every day, and they can find your website from a search result. A search engine might rank your website higher when you plant certain and pertinent keywords and phrases throughout your website. Use META tags to help search engines catalogue your site. Update regularly with blog posts or articles that use a reasonable density of important keywords (2% to 3% is the current targeted density). Top SEO ranking is essentially free marketing. Make sure your website can be found by search engines.

2. PPC – Another way to draw search engine traffic is by using pay per click (PPC). When you use PPC, you agree to pay a certain fee to a search engine every time an online user clicks your link. In return, the search engine puts your paid advertisement link at the top or beside search results where a search customer can easily see it.

3. Social Media – Use social media sites like Twitter and Facebook to gather “fans” and “followers” of your JV business. Your social media list can also become beneficiaries of special deals that you offer.

4. Free Download – When an online user visits your site, invite and entice them to sign up on your list in return for a free download. Giving something for free is a great way to convince people to give you their contact info. Make the free download something valuable, such as a buyer’s guide, a helpful article, or even an eBook with helpful advice.

5. Newsletter – Compose and send a regular newsletter to your list. At the beginning of each newsletter, you should invite the receiver to forward it on to others who they think could benefit from your newsletter or products. This is a great way to build your list from recommendations.

JV marketing takes many forms, and one of the most used forms is online marketing. Be sure you have a good strategy to build your online contact list so you can take advantage of return customers and recommendations.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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