Strategic Business Partnerships Grow Small Businesses

Developing strategic business partnerships should be part of every small business owner’s growth plan for the company. A strategic business partnership has several benefits for the companies involved including: access to existing customers, quick penetration into new markets, enhanced branding, and others that may not be so apparent such as cost reduction benefits from utilizing a partners employee base or getting price breaks from suppliers due to an increase in orders to fulfill new demand. The best business executives and small business owners understand that it is very difficult to execute growth plans alone and aligning with other companies that have mutual interests and a shared target demographic is the right solution. Building a successful business partnership has its difficulties and limitations as well, but the time spent in researching, negotiating, and finally implementing a new strategic business partnership can result in a tremendous return of investment that would rival any internal efforts in the same amount of time.

Find New Customers in Target Markets

The cost of acquiring a new customer is never cheap. However; by aligning with the right partners that can deliver clients a small business can then focus on providing a high level of customer service and getting the most out of what strategic business relationships provide. After a company’s executives have decided that forming business partnerships is the right path for the business, it’s important to research and identify a strategic business partner that can either lead you to many future business partners or has a large existing customer base in the area you intend to service. Just because a company has a large number of customers and they’re in a similar industry does not always mean they will be the right choice. The potential new customers need to be in a geographic location that you can easily service unless the partner is willing to take on additional roles and responsibilities, which could range from sales calls to product delivery to customer service.

Strengthen Brand and Marketing Capabilities

The right strategic business partner should elevate the business’s brand and reputation in the industry that it services. When researching and identifying a partner make sure to take note of how the other company is viewed by its customers, competitors, and the market in general as any positive or negatives will rub off on your brand due to the execution of a business partnership.  This can be the quickest way for a small business to achieve name recognition within its industry, by developing a relationship with a large business that already commands respect and is known for delivery high quality products and services with excellent customer care. It is critical during negotiations to fight for co-branding, which may be difficult depending on the nature of the business relationship. If a major concern is being overshadowed by a partner in marketing due to their size and resources than it’s important to make those concerns known prior to moving forward. However, for many small business owners the right strategic partner may be simply white labeling the product or service and not co-branding at all in order to provide a seamless experience for their customers. If the revenue numbers are going to be high enough does it really matter, whether or not the end customer knows the brand?

Growing a business is never easy, but with great partners it can be much more rewarding experience. A small business owner that embraces the ideas of forming strategic business partnerships that are mutually beneficial is much more likely to succeed than the one that wants to go it alone or do it their own way every time.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Joint Venture Opportunities: Thinking Outside The Box

A joint venture opportunity may present itself when companies realize the value in pulling together to achieve similar goals. The reasons for creating a joint venture vary depending on the needs and strategies laid out. There are several companies struggling in all sectors of the economy that can benefit from working with each other.

Building their customer base and thus increasing their profits is the main reason former competitors join forces. Another reason may include a scenario when one company can provide excellent marketing strategies, but lack the capital or personnel resources to execute their ideas or maybe one company has the financial and personnel but lacks the ability to properly market their product or service to a specific target market.

Building and construction industry

The construction of a commercial property usually involves different companies forming a joint venture. The strength of each partner is spotlighted during different phases of the project. First, they invite one or more partners because of their experience in securing the necessary financing. Then two or more companies may guide the development and construction of the building(s). During this time, one company may establish a leadership role managing the architects, engineering, and all elements of the indoor and outdoor design. Meanwhile, they might hire a property management company, or maybe bring a third joint venture partner on board for the final phase of the project. The building and construction of commercial property industry are at the forefront of creatively using joint venture opportunities.

Travel industry

The stakeholders involved in the travel sector today often service niche markets. By coming together to provide services, which complement each other, the partners can improve their opportunities for growth.  Travel agencies, airlines, hotels, transport services, tourist destination sites are a few segments of the travel industry consistently seeking joint venture opportunities. The relationship can assist in reducing costs of advertising. As a result, they can offer discounts or features their direct competitors are lacking.

For example, in recent years two popular tourist trends have emerged: the mature travellers and those who stay closer to home to enjoy “staycations”. The tourism and convention bureau in a city or state may actively seek a joint venture opportunity with agencies focusing on these market segments. The bureau can give insider information regarding the advantages of a community, while the travel agency understands how to get the message out to a national or international audience.

Entertainment and event organizers

Event and entertainment organizers are sometimes small firms struggling to attract customers. A joint venture between the various service providers allows each to focus on what they do best. For weddings, a florist and caterer partnering is a natural fit. A wedding planner perhaps may choose to share marketing costs with unique venues for the ceremony or reception. Other possible joint venture opportunities exist between audiovisual service providers, photographers, musicians, and limo companies.

As noted by the examples above, joint venture opportunities can easily emerge from within specific industries but they can also be formed between seemingly unrelated markets. For example, “Destination Weddings” have become increasingly popular in recent years. A wedding planner for instance might form a partnership with a travel agency to increase their marketing reach. The “Destination Wedding” planner can then provide services and features that stand out from the majority of their competitors with the aid of their travel agent partner.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Lessons Learned From High Profile Joint Venture Examples

Business news headlines feature successful joint venture examples throughout the marketplace, and across industries. Their success showcase reasons why joint ventures make sound business sense for companies. One reason includes the ability to share the expenses of launching a new product line related to research and development. Pooling their technological resources is another significant advantage. Additionally, joint ventures don’t usually face the same stringent government regulation that normally haunts mergers.

Driving to joint venture success

In the automobile industry recent joint venture examples include the successful teaming of Ford and Mazda. Dubbed ‘The Auto Alliance International’, which began with Ford’s idle body-casting center located in Michigan. When Mazda embarked on an expansion program, they paid for the plant and used it to build their vehicles. Later, Ford wanted a piece of the action and reached an agreement with Mazda to buy back a 50 percent stake in the property. Today this site produces both Ford Mustangs and the Mazda RXs. This is a picture perfect model for those looking for an example of how even competitors can work harmoniously toward their own goals.

A prescription for joint venture success

The pharmaceutical sector in recent years has seen several successful joint venture examples as the industry continually seeks ways to reduce the costs of research and marketing. Novartis and Procter & Gamble joined up and brought the drug Enablex to the marketplace together. At one point, Novartis was marketing the drug as Emselex, a prescription offered to patients for the treatment of incontinence. Eventually, Novartis sold the U.S. rights exclusively to Warner Chilcott. By saving money on the front end with their first joint venture agreement, Novartis was able to make their business attractive to other bidders. Currently, Enablex has an estimated 25 percent market share globally.

When considering a joint venture partnership, it’s necessary to keep your eye on moving the ball down the field toward success. If the long-term goal is to sell off the separate entity, remaining lean but sound is critical to attract future offers.

Mobile industry joint ventures

Successful joint venture examples in the fast growing mobile industry include Sony Ericsson. Sony, the popular company from Japan, is well known for its excellence in marketing electronics globally. The hallmark of the Swedish company Ericsson is the technology they have produced aimed at telecoms. The two formed a hard to beat alliance producing high quality mobile phones. The two companies tapped into their extensive marketing network, and stellar reputations to create a strong alliance.

Look around your community or industry to identify market leaders, which offer products, or services that can compliment your business efforts. A bookkeeping provider does not have the same expertise as a tax professional. They perhaps would consider forming a partnership with a tax firm because their clients need this service. On the other hand, a tax attorney or firm does not want the daily or monthly management responsibilities related to bookkeeping. Together, a joint venture will allow the two partners to expand their knowledge, personnel and customer base.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

A Reality Check About Joint Venture Strategies

Many business owners have only a limited understanding of joint venture strategies and gain only a little knowledge from hearing others discuss their experiences. A marketing conference speaker using the latest popular buzzwords perhaps easily impresses them. However, after the conference the attendees struggle. Ultimately they realize that they actually lack sufficient knowledge of the fundamentals to develop practical and winning joint venture.

Start with a full plan

Always know the proposed goals of the possible joint venture. Otherwise, how can you adequately decide if they meet the desired risk-reward basics? Sustainability is the key principle involved here. A number of businesses on paper have all the assets and capital needed to propel a business to new heights. But further examination shows the financial objectives considered are actually not economically sound. The risk-reward factors perhaps do not consider the cost of financing, timelines, legal implications and so on.

Formulating joint venture strategies focusing only on the prevailing economic conditions can spell doom to a business. How exposed is the business to future changes in economic forces like crude oil prices, fluctuating world currencies, new regulations, and transportation bottlenecks? A sound JV strategy should still offer the necessary profit margin, even when evaluating worst case scenario situations.

Understand why you should form a JV partnership

The parties outlining their joint venture strategies should identify key synergies, which explain why forming a partnership is the right decision. There is absolutely no reason to have a joint venture agreement if both parties feel that they are better off alone. The potential partners should offer something the other does not have, and vice versa.

Money cannot be the sole determinant factor. Sometimes simple considerations like geographical location will impact success. Joint venture strategies that take advantage of resources unique to a certain location can also be a good ingredient for a mutually beneficial agreement. In these cases there is an increased demand for an equally high supply of something. A good example is companies that deal with energy, mineral or natural resources. This is why some foreign entities will scramble to have a share of Middle Eastern, African and Asian companies.  

The human factor

Multinational companies must fully examine what personnel resources both sides have to offer. Technical expertise, relevant experience and proven track records are resources a potential partner can perhaps offer in place of finances. On the other hand, if their staff is not ready it can wreak havoc on the budget and timeline. Too often a good percentage of joint venture strategies will stagnant behind schedule, because of the time spent training employees. Unfortunately, sometimes this training was not properly forecasted so this significantly impacts budgeted time and resources.

It boils down to doing your homework before signing the joint venture agreement. Simple pitfalls can be avoided or circumvented with a properly prepared partnership. When evaluating joint venture strategies, what is seen on paper is not enough; consider on-site appraisals even if the cost is significant. It is important to make sure you have the real picture.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Talking Points You Need to Know Before Forming a Joint Venture

There are many situations in the diverse world of business today that justify the need to enter into a joint venture marketing partnership. After hearing about joint venture marketing, someone might be excited about having their business transformed by creating an alliance with another successful and related business. However, the business world is full of rough-and-tumble personalities which will require you to tread cautiously in order to function efficiently and avoid getting the short end of the stick so to speak when it comes to a JV agreement. Here are several key points you cannot afford to ignore before entering a joint venture partnership.

Do the companies complement each other?

First of all, the potential partners should deliver a product and/or service that complements or at the very least is related to both companies. Obviously you’ll want to avoid partnering with a business that competes directly with your company’s products or services. Offering complimentary products or services in your new joint venture will go a long way to make the partnership a successful one. For example, home décor products would go well with a company that provides consumer electronics.

Does your potential JV partner have a compatible strategy?

The scope of the other partner’s strategy should not clash with yours. If you have a long-term plan in mind, it wouldn’t make sense to partner with a company that’s only in the market for the summer. Keep in mind the scope of your combined strategy will also influence things such as marketing plans, employee recruitment and training, and other short-term goals you may have for your business. Additionally, the combined strategy, whether it’s capital intensive or labor intensive will depend on the size of the businesses involved.

Another factor to take into consideration when reviewing whether or not you and your potential partner’s strategies are compatible is each company’s timeline. Know how soon the other partner plans to do some crucial tasks. Know how often they borrow or pay off loans. Without time lines, a business is just drifting with the current, lunging at any piece of business that drifts downstream. This is clearly not how a profitable business should operate. It’s also wise to crosscheck what customer base the other business already boasts. What quality is there and what room for improvement exists?

Is your potential JV partner financially sound?

Finally, the capital base that exists should be given top priority at the outset. Can you picture entering into a joint venture marketing agreement with a company that is going to declare bankruptcy tomorrow? Often, the integrity of both partners to the businesses will take a beating if one of the two declares that he cannot meet financial obligations. It’s highly recommended to have an attorney draft up an agreement to clearly outline which obligations, whether financial or otherwise, will be handled by which partner. That way, it’s not one person holding the reins of the agreement. The golden rule is being willing to treat the other partner’s business as if it were your own.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Reinventing Your Company Through Joint Venture Marketing

In a marketplace where being noticed is an extremely difficult feat, many small companies are joining forces to create better products to get ahead of the competition. An example of this is Sony-Ericsson, a joint venture between the Japanese-owned electronics company, Sony, and the Swedish-based telecommunications company, Ericsson, which makes mobile phones. Each company agreed to stop making its own separate brand of phone in order to combine Sony’s electronics knowledge with Ericsson’s technological advances in communications to produce a better quality of phone.

Finding the Right Partner

In order for joint venture marketing between two companies to be effective, both companies need to have the same goals for the venture. Before entering into a JV partnership, do the proper research on the potential partner. Make sure they can offer your company what you’re looking for from a joint venture. By joining hands with a larger, non-competitive business partner, the larger business can offer the smaller business highly valuable assets and a more extensive consumer base potentially interested in your products or services. Small businesses can save thousands of dollars in marketing expenses but still reach their targeted audience. Identifying non-competing companies that serve a consumer base similar to yours is essential.

Surpass the Competition

Developing a product or having a product for your new joint venture that stands out among your competitors will be crucial to the success of your alliance. Pooling your research and development efforts with your partners to make sure your product can compete with your competition is a good place to start. Use all available resources to make your product marketable to the targeted audience. This will only increase profit margins and make your product or service stand out from the pack.

Cutting Costs

A small business wanting to get noticed in a huge marketplace can be expensive. When small businesses partner up in a joint venture the costs are cut in half, which means more profit for the companies because they are not shouldering the entire cost of marketing, research and development.

New Company

By using all the resources available to your company in a joint venture, your business and your JV partner may decide to form a new company. Many of the companies we know today were once joint ventures between two companies trying to get ahead of their competitors. Cell phone provider Cingular was a joint venture between SBC and BellSouth. SBC bought AT&T, renaming itself AT&T, and then bought BellSouth, Cingular is now AT&T Wireless.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Joint Venture Marketing is the Right Prescription for Pharmaceutical Companies

Each year pharmaceutical companies spend billions on marketing, advertising and partnerships. They enter into these agreements in hopes they will improve their bottom line. Whether the venture is sponsorship, research outsourcing or directly to the consumer, the end result is the same, effective marketing techniques create revenue.

Funding Research Project

The world’s largest drug maker, Pfizer announced in November of 2010 a sponsorship deal with University of California San Francisco (UCSF) to develop new biologic treatments. Pfizer agreed to set up joint laboratories on campus, combining the basic research expertise at UCSF with Pfizer’s knowledge of drug development. UCSF researchers will benefit because they will be allowed to publish their findings in academic journals. The university will also share with Pfizer the ownership rights to the new drugs, which will mean millions for the school. Pfizer, like many pharmaceutical companies, has been affected by the economic downturn of the past couple years which have caused venture capitalists to turn more cautious. The venture capitalists are now often requiring more and more evidence from scientific entrepreneurs, including university faculty, before they will consider financing promising new therapies through clinical trials.

Direct to Consumers

Have you seen Avandia logos on pens and notepads at your physician’s office? Or been given a free sample of Os-Cal Ultra 600+ D to try? Those items are freebies given to the physician’s office by the GlaxoSmithKline pharmaceutical company to get physicians to prescribe their brand of medications to you. Both the physician and the GlaxoSmithKline Company benefit from you taking that specific medication. Another example of marketing that is direct to consumers is Merck & Co., they are taking big measures to boost sales of newer and brand-name drugs while addressing patient adherence concerns by stepping up “loyalty card” programs, receive in mail or e-mail coupons and rebates. The proliferation of discounts on certain prescription medications is gaining traction, observers say, because they enable patients to reduce out-of-pocket costs.

Sponsorship

The Johnson & Johnson Company, which produce health care products, sponsor youth softball programs. Johnson & Johnson has the opportunity to promote products to their target audience, the parents, as well as help out the communities by funding youth sports programs. They hand out first aid kits during games as needed or sunscreen on hot sunny days, the consumer will see the products and become aware of what the company has to offer.

Some pharmaceutical companies like Eli Lilly take sponsorship into the professional sports arena. Eli Lilly and the PGA Tour announced a partnership in November of 2003. To support the partnership the companies developed a series of golf-themed vignettes featuring some of golf’s top players. The vignettes focused primarily on the emotional connection to the game with themes such as relaxation, preparation and confidence. The agreement also included an on-site component; whereby Eli Lilly joined MasterCard(R) as a sponsor of the electronic scoreboards at PGA TOUR and Champions Tour events. A partnership with the PGA TOUR allowed Eli Lilly to connect with millions of golf fans, many of whom enjoy golf because it is both relaxing and invigorating.

Naturally most small businesses do not have the same level of marketing dollars; however the principles related to joint venture marketing are the same at any budget level.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Joint Venture Marketing: A Success for the Education Industry

Education has always been a pillar of strength upon which society rests. Although the education industry has evolved, the concept remains the same: providing the next generation with the right tools of knowledge and morals to move society a step forward.

Over the years, the education industry has evolved to where profits and balance sheets matter as much as the quality education and the right infrastructure. In an ever growing world, with opportunities increasing every day, providing the right kind of infrastructure is costly. So, for a higher education institute to live up to the standards it aspires, it needs an inflow of students and financial support from alumni, the business community and government. In order to have students, the right kind of exposure in the high demand fields is essential. Advertising and marketing, which are very burdensome to the bottom-line generally, can be aided through the use of joint venture marketing.

Captive audience

Various companies reap significant benefits from a joint venture with an academic institute. Computer and software companies and other high tech companies partner with various institutions and offer their products at lower rates, resulting in an upswing in their share of market. This is beneficial for companies seeking a captive market of students and faculty, who appreciate the access to low cost equipment or software guaranteeing a steady volume of sales. The companies enjoy an opportunity to build brand loyalty with future shoppers (college students).

There are numerous examples of joint venture marketing with college institutions with well-known brands. For years Microsoft has offered software very cheap to enrolled college students and this year Apple has heavily marketing a special discount for college students on their popular laptops. Banks also offer loans at lower interest rates to students and of course the somewhat controversial credit card offers has gone on for over 20 years.

In the real world

Recently, Google and the British library embarked on a project to digitize and publish hundreds of books previously unavailable online. This partnership will bring a wealth of never before seen information out into the digital world. It might not lead to any direct profits, but the availability of the information is tremendous for readers around the world. Google gets the chance to earn high marks for corporate citizenship.

There are various government agencies and non-profit organizations who partner with companies to provide grants for research and scholarships. They do their bit for society and they even earn publicity for it. This results in the colleges becoming an integral part of the company’s research and development for new products efforts and scientific discoveries.

Institutes have shown great success with partnerships with foreign universities and colleges giving them global exposure and international presence. One example of a technological partnership is Dell. They have academic affiliations with various universities across the nation and world. The company actively recruits from the best institutes as well.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Attracting Potential Joint Venture Marketing Partners

Joint ventures require a great deal of trust on both sides, particularly when small businesses are involved. They do not have the resources – financial or otherwise – to dive into a lengthy legal battle if things do not work out. This makes it critical that you attract the right partner.

Transparency, is the first step to success

In an effort to achieve your goals, keeping relevant matters and deals related to the potential partnership transparent are important. Each side should be fully informed regarding anything going on in your company that could have potential impact on the partnership. Everyone should feel free to ask questions or offer suggestions for improvement. Also, there should be room for critical analysis by either party. The environment of your workplace should give a feeling of equality to every partner. This environment will help attract the right people; in fact it should be a red flag if the other side is extremely closed mouth about matters you feel are important. Keep financial matters clear and open, it will help make both sides feel secure working together.

Stand behind your words

Before making any statement, think it through, but after that stand behind it. This is something what will help establish and maintain a great degree of trust needed when forming a joint venture partnership. Both sides will have confidence they can trust you to do business together and attract clients. In fact, if all goes well, even after the joint venture is over, the goodwill engendered could lead to recommendations from your former partner.

Listen peacefully, reply thoughtfully

Be prepared for differences because there will be differences.

It’s important to listen and try to understand what your partner is conveying. After listening, identify the areas of concern and then you can begin to work together toward a solution, calmly and without accusation.  Gain their confidence by sharing your experiences and expertise without being overbearing.

Work on Time, Pay on time.

If your company has the habit of working on time, you will be attractive to everyone. You should work on time for your clients, and pay on time.

Don’t be greedy

This is one of the key points. If your partner sends his client to you, do your best for them. But don’t lure them from their original provider. If they decide they would like to use your services on their own that’s another matter. Just make sure your hands are clean or you’ll lose your good name. This way your partner will not hesitate in sending their clients to you for help.

If you follow the few suggestions mentioned here, you will surely be able to attract the right partners for a joint venture opportunity.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Commercial Real Estate Joint Ventures: A Profitable Enterprise

A joint venture is a business agreement in which parties agree to work together on a project sharing assets toward a common goal. Commercial real estate investment is a fairly commonplace joint venture in the marketplace. Together two or more companies can combine their resources – everything from finances, marketing, technology and staff – to develop and manage a profitable commercial real estate property such as a shopping center or office building.

The two or more companies involved in the agreement share control over construction, marketing and management and other related expenses. The partners, while sharing risks, are also able to legally keep this particular business venture separate from the rest of their organization.

There are several advantages for entering into commercial real estate joint ventures. First, it allows companies to gain access to capital which is tight in today’s economy. Also, one company may have more management related expertise than money and this allows them to continue to grow.

The challenges of the joint ventures include the amount of time required to build the right kind of relationship.  Integration can also take time as employees bring in different cultures and expectations into the venture. But the advantages far outweigh the risks involved and many companies in America are taking the plunge into such ventures.

If they build it, will the shoppers come?

Recently, Tanger Factory Outlet Centers, Inc., (NYSE:SKT) and Simon Property Group, Inc., (NYSE:SPG) announced a 50/50 joint venture agreement for the development, construction, leasing and management of a Tanger Outlet Center south of Houston, Texas.

The Tanger Outlets will be located in Texas City, TX which is approximately 30 miles south of Houston and 20 miles north of Galveston. The area receives an estimated 100,000 vehicles per day near the anticipated location Exit 17 of Interstate 45 at Holland Road. The center is expected to feature over 90 brand names and designer outlet stores when the first phase of approximately 350,000 square feet is completed. Tanger and Simon separately have a strong reputation throughout Texas and experts see this as a good marriage.

Steven B. Tanger, President and Chief Executive Officer of Tanger Outlet Centers, Inc., commented, “The opportunity to build a Tanger Outlet Center south of Houston makes perfect sense. Our partnership with Simon will provide our retail partners with what we believe are the best location and strongest development. When built, we will offer residents and visitors to this region one of the nation’s best brand name and designer outlet shopping centers with today’s style and fashion trends at the best values every day.”

Another company Worldwide Realty Corporation, the real estate arm of Children of America, specializing is also asking for interest from other firms to get into a joint venture opportunity.

Just show me the money

Another common option are lenders with money available for investment, seeking what they see believe might be good investment opportunities without the headache of daily operations. Then they partner with construction and property management firms to locate, build and lease the properties on their behalf.

Still all about the money but no hard hats involved

This week Prudential Mortgage Capital Company and affiliated funds of Perella Weinberg Partners disclosed their plans to work together to originate commercial mortgages. This partnership taps into Prudential’s credit and finance expertise and Perella Weinberg Partners’ real estate lending and investing experience.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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