Online Marketing Focus: SEO and Social Media
April 11, 2012 by Christian · Comments Off
Small business owners have a wide array of marketing choices when selecting the right online marketing strategy to pursue with the goal of finding new leads that actually turn into sales. The most popular being paid advertising, SEO campaigns, and Social Media Marketing. Making a site that is streamlined to be attractive to the search engines through Search Engine Optimization (SEO) is one of the most talked about tactics that drives traffic to websites generally through Google. It is always important to build a website based on proven SEO principals, but in today’s online world failing to engage with the community through social media sites is a big mistake.
Google now puts value on the number of shares, likes, +1’s, etc. that a site receives when producing its search results. Therefore social media campaigns also have an impact on a company’s search rankings for their desired keywords. A great SEO strategy with lots of backlinks is no longer enough to gain high visibility and traction online. The best marketing campaigns for a small business include a combination of both solid SEO principles and promotion of social media channels. Paid search advertising and banner ad space can get a new site the exposure it needs to reach customers; but it is usually way too expensive for most small business marketing budgets.
Basic SEO Principals
In order to get the most out of your social media campaigns it is wise to have a site built based on best practices concerning search engine optimization. The following are a few guidelines that are important for your web development team to follow when designing your site. But doing these alone will not drive the traffic you desire until you begin sharing your website’s content on Twitter, Facebook, and elsewhere providing readers the opportunity to share, like or +1 the content you are distributing.
- Create a site map.
- Develop unique page titles, keywords, and page descriptions.
- Use keywords in headers and body of text, but don’t overdo it.
- Create backlinks, but use a family of similar keywords not just one or two.
- Include blog titles in the URL for the company blog
Of course there are dozens of other aspects for building a website with SEO in mind and so it is important that you have a web developer that is adept at SEO techniques when building the website. Many small business owners fall into the trap of trying to implement what they read about SEO strategies that pertain to affiliate marketing companies that are only seeking traffic through Google search and are not actively selling a product themselves or building a brand that customers will return to.
Social Media to Drive Traffic
Using Facebook, Twitter, Pinterest, Youtube, and other sites to promote content about the business, products, and services provided should be the majority of your focus. Building a community of people interested in the industry the business is in, is much more effective than building thousands of links on irrelevant websites. Individuals that actively follow a business on Facebook or engage with the company on Twitter are actually helping to promote the brand to their followers and friends simply by engaging and having a discussion. This can be the best kind of exposure as the business is able to reach additional people that may have similar interests. By focusing on creating an effective social media marketing strategy the business has a much greater chance of being noticed by others that will take the time to write or comment either on the social sites, but also on their own blogs and other websites which can result in very high quality links. Building links is a huge part of any effective SEO plan and one of the best ways to get others to link to your content and discuss your brand is through unique and original content that is shared through social sites.
Make sure your site has the basic requirements that the search engines are looking for. Be sure to have a well-designed website and leverage social media to generate the high quality links and discussions that will really send traffic to your site. If you have the ability to create original content then you don’t need to worry about creating an intricate link building scheme as it will more than likely end up getting sniffed out by Google anyways. Small business owners are much better off spending their online marketing budgets building value for their community and actively participating in industry focused discussions throughout the web.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Attract New Business with Video Marketing
February 23, 2012 by Christian · Comments Off
An important element of any marketing strategy that’s aiming to attract new business should be the inclusion of videos in the marketing campaign. Videos can serve several purposes in a joint venture marketing campaign including: educating about a partner or a product, used for acquiring new leads, or explaining a process that is internal to the business relationship among many other functions.
Video is a great medium for getting facts and information across in a short time frame and can allow a customer to engage with a brand despite being on their computer or mobile device. Creating a video that supports your businesses goals in attracting new business does not need to be a significant investment especially if you are a smaller business or start up, a low budget video can still be extremely effective. Sell your brand through video and you will attract more business and reach more customers through channels set up with joint venture partners.
Marketing Uses for Video
Here is just a high level overview of the places and uses for video content in a joint venture marketing relationship. Video allows you to be creative in both creation and distribution yet still retain control complete control over the message inside.
Youtube - Keep an active Youtube account. It will have a positive impact on your businesses natural search engine results and is a great place to send people looking for more information to look through all of the videos.
Facebook & Twitter – These social media sites are perfect for allowing your community of followers to share your content with others that may find it interesting.
Partner Training Website – Have videos that relate to the joint venture marketing partnership on your website. If there is in-person training when the partnership kicks off make sure to have it recorded so a future employee can get up to speed on the business relationship.
Landing Page / Marketing Pages of Website – Using video on a website or in a landing page can be very helpful when attracting new business. I recommend not having a video that starts immediately on your landing page however, having a video that is prominently located on the page and easily click able by the customer is great. Loading the video and playing instantly can impede the persons experience with the website if their Internet connection is slow.
However, a video is capable of packing in all of the details a customer may want to know about if they like what they see in first few seconds of a landing page. The video should help attract and close the new business and direct people how to get in touch with a sales representative or direct them to the e-commerce site.
Email and Newsletter Blasts – Include a video in your next company newsletter or customer update newsletter and track the success of the video. You can upload a new video prior to sending out a new message to see how many people are viewing your videos. If you have a high rate of success of getting people to click on videos from your newsletters then you can expand on selling to the potential business that you have attracted interest of.
Embrace creating content to drive awareness about your partners’ products and service when selling for a joint venture marketing partners including making videos and other visual content that interests your target market. Videos and pictures are key drivers in attracting new business and then a solid pitch and answers to the customer’s questions will be able to seal the deal.
Make a new video about a business partner and see if you can drive new leads that might not have been otherwise cultivated.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Attract New Clients Utilizing Unique Landing Page Website
February 3, 2012 by Christian · Comments Off
If your business has many different products and services available, attracting new clients can sometimes be a challenge. When you need to target a specific demographic then an online campaign can result in the traffic you need to close new business. To be effective you’ll need to have a well-designed landing page for the web traffic to land on. This is the best way to ensure that all of your online marketing activities are focused to close the deal when they lead to the landing page. Use a low cost solution from the web hosting company when purchasing a new domain address that is relevant to the product or marketing campaign and start building a page. This can be a very cost effective method to allow your brand to represent itself in unique ways to online clients. Send traffic from your Facebook and Twitter accounts to your landing page or purchase relevant keyword advertising from Google to target people searching for a solution precisely like you offer.
Purpose of Landing Page
A landing page should answer the immediate questions for a potential new client that’s interested in the products and services you have available. Basic information and pricing on the product should be the primary focus of the landing page. Be sure to include how to get in touch with someone from your company either by phone or through a live chat system. It’s best to have a trained professional responding to a person’s questions immediately it will increase the success of your landing page in generating new business.
A landing page can be as simple as a single web page that has the basic details necessary on it for the marketing campaign with directions to the main company website and relevant contact details. Another popular method of building domain specific landing pages for marketing purposes is to use a blog platform like WordPress. Use a plugin for making a sticky post. Then you’ll just need to sticky the first post and continue to write relevant content that is published on your blog. This is a great way to not only provide the right first impression for the marketing campaign, but also generate content required for natural SEO rankings.
Engage Through a Landing Page
A landing page is your opportunity to grasp a new client’s attention whether they came to the site through a recommendation on LinkedIn, Facebook, or a Google Adwords click. It’s now or never as people browsing the web tend to click away quickly if they are not immediately interested. It’s generally a good idea to not have flash or any heavy graphics that might slow a page down from loading immediately for the user. Generally just forgoing using flash will eliminate page loading problems for most visitors. It’s also a good idea to have a video as an option to either click play on or to have as an additional link off the page as many people enjoy learning about new products and services by watching a short video and demo versus reading an article. Have a contact form and the option to like a Facebook Page, follow on Twitter and other methods of capturing the person’s attention in the future.
Close the Deal
New clients that have visited a landing page and either started a web chat or initiated a phone call will always be the hot leads and the easiest new business to close. By offering a few different avenues for a person to stay in touch with your business whether it is Facebook, Twitter, Youtube, Linkedin, or through your company newsletter you have the capability to get business in the future by continuing to establish your brand.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
Build Local Demographic Reports to Attract New Business
January 6, 2012 by Christian · Comments Off
joint venture marketing
joint venture marketing
If your company is entering a new market with a joint venture partner, maximize the deal by doing your due diligence in building local demographic reports about the business and consumers so that when you attract new business they align with the focus of the company. It’s wise for companies that are selling products and services to a consumer as well as to businesses to know the market in detail and where the products will be offered. This data can be integrated into planning marketing efforts which will be required to reach and close the customers. Focus the joint venture partnership to seek out the most valuable demographics based on your report in order to see immediate returns on a new business relationship.
An important step to understanding a new geographic location is to understand the end customers for your business in the area. Regardless if your business services individuals or companies or a combination of both, the information that is required is similar and easy to acquire. First, ask your new business partner for any relevant business intelligence that they have on the local markets. It’s important to always double check partners work, gather additional details that are important for your decision making, and provide your analysis and ideas to your business partner. Sometimes you may encounter after the fact a business that doesn’t have much detailed information or it is outdated and needs to be done over.
There are many important factors to be gathered when creating a local demographic report. Each company will have to determine the items that are of most value to them and adjust according to the industry.
Basic Details
The basics should include the high level characteristics of the people and the business that are in the area. In the case of consumers, understanding details such as age, gender percentages, education levels, income levels, size of families and monthly spending budgets is very important. Creating a map of businesses located in a territory is essential to visualize the distribution of customers. Create maps of specific neighborhoods when approaching local consumers, as many neighborhoods will be different from one another despite being in the same city and relatively close.
Business reports may differ in the data collected. Identify prominent industries, specific companies by sector, such as transportation, construction, manufacturing, medical, education, etc.
Match With Existing Business Strategy
The purpose of conducting a basic market research study of the local area that you’re considering doing a business deal in to attract new business should be to execute a specific business strategy that includes forming joint venture marketing relationships to grow into new markets. During company planning, the target customer should be discussed on a regular basis. When conducting your assessments of an area, be sure you are confirming “yes” or “no” for the areas of interest to you.
It’s worth the time and resources if necessary to conduct surveys and contact potential customers in a specific area that you are considering doing a business deal for. Don’t always trust a potential partner’s interests in wanting to do a business deal, make sure the area will be a good fit for your products and services by researching yourself.
Business to Business Demographics
If your company does business directly with other business for a majority of the revenue made during the year than it’s important to take a slightly different angle on this task of reviewing new local markets. As a business owner that is negotiating a joint venture partnership with another company, it’s important to conduct your own in depth analysis. Call companies that you think might be potential clients for you and your JV partner in the area and see if they have any opinions about the company, positive or negative. Make sure that you take the time to review a company’s profile on Yelp, the Better Business Bureau, and other business review sites.
Companies with lots of negative issues that seem potentially harmful should be included in your decision making of whether to do the business deal or not. At the end of the day the point is to attract new business, so adjust and align with partners that have maintained strong brands in their local markets.
Review and understand the markets that you are doing business in. It may be necessary to create a binder of all the information on a specific location, but if it helps identify the right joint venture partner that attracts new business it’s worth the effort. Expand your business by doing deals with companies that have strong positions in their local markets that fit your criteria.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more joint venture marketing Strategies join his free report on joint venture marketing.
joint venture marketing
joint venture marketing
Tips for Getting More Clients from Marketing Activities
January 3, 2012 by Christian · Comments Off
joint venture marketing
joint venture marketing
The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.
Blog Posting
A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.
Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.
Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.
Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.
Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.
While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.
Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.
- Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.
- If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.
- Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.
Brochures / Mailers
If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.
Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.
Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.
Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more joint venture marketing Strategies join his free report on joint venture marketing.
joint venture marketing
joint venture marketing
Find New Clients for a Joint Venture Partner with Classified Ads
December 15, 2011 by Christian · Comments Off
joint venture marketing
joint venture marketing
Finding new clients that can take advantage of an offering from a new joint venture partner can sometimes be a challenge. Posting ads on classifieds sites like Craigslist and BackPage.com can be a successful marketing strategy. It’s always critical to help drive immediate business for a new partner to demonstrate a commitment to the partnership. Classified ads can be an excellent source of new clients to refer over to a partner.
There are specific strategies required to implement in order to have a successful classifieds marketing strategy. Work with a designer to create attractive ads. For certain products and services it’s advisable to create specific landing pages to help educate the market. It’s recommended you create tracking mechanisms to ensure that data can be provided to the partner to show numbers of impressions and sales that result from classified ad campaigns to evaluate whether it is an appropriate channel for marketing the partners’ products and services.
Create a Killer Advertisement and Title
Working with a graphic designer to develop an eye catching ad is the most critical aspect of a classified ad campaign for attracting new clients. It’s always recommended that you use images in the ad, as this will capture the attention of anyone that clicks on the ad. If the person clicking the ad does not become instantly connected through the images then they will most likely continue searching and not even read the words on your advertisement.
A header that captures the reader’s attention and makes them ask a question that is then answered in the bullet points below is a proven strategy to drive click-throughs to learn more from your website. The goal of a classified ad should not be to fully educate the market about the product or service, but get them interested in learning more to lead them to the landing page that has been created. Include in any online advertisement the contact information that’s required to not only learn more information through the web in the form of a link but also a phone number or email address to get in touch directly with a sales representative.
A Landing Page to Sell
Create a landing page that has additional information for the potential new client to read through if they‘re interested in the product. A landing page can be a main website but generally for a joint venture marketing relationship it is best if a special landing page is created so it’s easier to generate analytic reports to provide to a partner, demonstrating the effectiveness of the marketing activities. Aside from core information required to learn about the product or service a contact form should be an important part of any landing page. The leads that are generated from a landing page can then be pursued in several different ways from a sales rep making a phone call to sending additional product brochures or promotions through email or physical mail.
Set a VOIP Phone Number for Each Campaign
Using a VOIP phone service from a company like 8×8 allows a business to set up different phone lines for each marketing campaign so it is easy to track phone calls that come through classified ad campaigns. VOIP phone lines are relatively cheap and it’s easy to associate a specific number for ads that go on Craigslist, Backpages or for any other number of classified sites.
Outsource the Posting of Ads
If the product or service can be sold in many different markets than it can become a very labor intensive job to post hundreds of ads a day that may be required to maximize the partner opportunity. Reach out to overseas labor that can post the ads and corresponding titles to the right categories. It may take a little bit of time to create the right posting team, but after they are in place it can be a long term lead generator for new potential clients.
Experiment with online classified ad campaigns to find new clients for a joint venture partner. This is an excellent way to consistently drive new leads that are actively looking for something new. If the campaign is set up correctly with tracking components built in, it is a great strategy to pursue right away with any new joint venture partners that have a product or service that fits with the categories of online classified sites.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more joint venture marketing Strategies join his free report on joint venture marketing.
joint venture marketing
joint venture marketing
Get More Clients through Joint Venture Marketing Partnerships for Facebook Pages
November 1, 2011 by Christian · Comments Off
Small business owners can benefit greatly by setting up Facebook pages to get more clients from a joint venture relationship. Setting up focused Facebook pages with marketing partners give businesses the capability to capture audiences that are very interested in a specific topic or reside in a certain location. The rewards from social media marketing can be tremendous when the campaigns are executed correctly for driving traffic to websites. Small business that are product focused companies can benefit immensely by creating joint venture marketing partnerships with companies that are capable of developing the right marketing campaigns, interact with large networks of social power users, and get the product in front of potential buyers. A well-executed Facebook page can be way more valuable than spending money to advertise on Facebook, people use the network to interact with friends, find interesting information, and get recommendations from their social graph and it’s these three activities that a business wants to tap into in order to generate revenue from a Facebook campaign to get more clients with joint venture marketing.
Facebook Marketing Partnerships
Building a Facebook page that generates lots of interest from a target demographic is not an easy task. However, when a partner has the ability to create fresh content that can be distributed through the right online users to the sites and places that create successful viral marketing campaigns a business can generate significant numbers of leads that result in sales. There are lots of expert marketing individuals and firms that have these experiences and small business owners that want to build a brand through social networks can develop joint venture partnerships with social media marketing as the focus. Instead of having to hire internally to develop and implement social media content and campaigns do a business deal to drive sales and brand awareness through Facebook.
Content for Page
The content that is required to get more clients through a Facebook page will be very diverse. It is important to have a combination of content that is interesting for visitors and fans of the page. Short blog articles are an important element for educating fans of the page about the products or company. Videos that are educational in nature and videos that are funny are more likely to be shared with other people or posted on other sites. Creating infographics or pictures that provide a lot of information through photos and short blurbs of text or display information in a unique way as to make a specific point, can be interesting and something people like to share with others.
Give Back to the Fan Community
It’s important to be open to developing a rewards program for fans on Facebook that purchase and use your products and recommend them to their family and friends through the social network. This can be accomplished in a few ways very easily. Provide special discounts that are time constrained and go out only to the people that are friends on the page. If you have excess inventory in a specific month work with your Facebook marketing partner to develop a unique campaign focused on that specific product and provide a significant deal to the Facebook network. Give fans of a product the ability to earn money through their own recommendations. Giving a fan a 5% revenue share for business leads that come through their social network is not a huge tax on the bottom line if it helps develop a long term customer. Another common reward, if applicable with the products being sold, is if someone refers three people to buy the product they get one for free or at a significant discount, this a common marketing tactic used by daily deal sites such as Groupon and Living Social to help promote social networking activities amongst the customer base.
Depending on the product or service you provide using picture contests on Facebook or other types of content contests is a great way to keep fresh photos, videos, and blog entries on the Facebook Fan page. Photo and video contests can be excellent ways to get people to not only share their own photos using a product, but also an opportunity for them to ask friends to vote for their picture so they can win the contest. So be open to giving back to the community that a joint venture partner develops to market the brand and products too. This will drive more traffic and participation from the community rather than a standard Facebook page that is only interested in pushing out content from one contributor and lacks incentives to share.
Utilize Facebook to engage with specifically targeted customer bases to establish a strong online brand in the market. Many small businesses have a better social media marketing experience when they establish a joint venture marketing partnership versus hire a marketing firm or just use internal employees to create a Facebook Fan page and develop a fan base. When executing a social media strategy make sure to service the community at large with rich and interesting content and allow for personal engagement with the page with the potential for reward, just for loving a company’s product and talking about them on Facebook.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
How to Market Effectively through Joint Venture Websites
October 13, 2011 by Christian · Comments Off
The content on joint venture websites amount to the largest portion of most marketing campaigns. There are a few core basics that every joint venture marketing website should have set in place. Using video is an excellent way to communicate specific messages directly to the consumers. Crafting and placing banner ads that actually target the real demographic of visitors to a website is important if there’s any hope of converting traffic into sales. This is especially true for small niches. Creating blog posts on both joint partner’s websites as well as category specific blogs set up on landing pages are crucial for consistent content that engages the community and provides the search engines the content needed to drive better rankings in natural search results.
Video Content
Using video content is one of the most successful ways to effective marketing on joint venture websites. When the right video has been made, it will not only peak a customer’s interest in a new product or service, but assist in the sales process to encourage either a click through and purchase or result in the customer making a phone call that the sales rep is focused more on closing versus selling. Videos can serve many purposes and are excellent tools for quickly explaining who a company is and the core details about a product or service. Videos are also perfect for social media campaigns and engaging with different communities on the web. There are countless numbers of video sites like YouTube that a video can be posted to in order to increase visibility of a product or service. Using video in social media channels also encourages others to help pass the content along to their friends only furthering the exposure that is sought when marketing a new product or service. These types of social focused videos are most suited for consumer based products and videos that can achieve going viral pose the possibility of produce an incredible return on the investment.
Banner Ads / Affiliate Ads
While most Internet users have become savvy enough to surf the web without clicking on many ads, if the ad is very relevant to the specific interests to the reader there’s a likely hood of gaining their attention and click increases. This is why it’s very important when spending time developing online joint venture marketing relationships that the demographics of the website visitors is really understood. Doing a big campaign with a new partner that is supporting a different market is a waste of every one’s time and resources, but still plan on having some killer banner ads that are short and sweet and sell your product and service, and make sure they are only served on the right pages.
Blog Posts
Blogging is one of the best ways to generate fresh content on a joint venture website. Setting up a website to market a new JV opportunity is easy to do and with “one click installs” like WordPress or easy set up with Google Blogger, every marketing related website should have a blog. If maintaining a quality blog is too much work, it is easy to find individuals that enjoy writing and will be knowledgeable about the subject that they are hired to write about. These marketing support team members can maintain daily or weekly fresh content on a blog at a very reasonable rate. Asking JV partners to write guest posts on a blog is another excellent way to get low cost content that is very relevant to the marketing of the joint venture. Getting a new partner to commit to writing content occasionally for a website blog is a way to ensure continued participation in the efforts that will produce a long term benefit to the partnership since every new article is increasing the websites exposure to the search engines and improving the results in natural searches.
Joint venture websites need to be taken seriously in order to make sure that the right content is being used to market the partnership. Develop engaging content that clearly explains the products and services. JV partners should constantly increase their capability to consistently produce new articles and videos to keep building a stronger presence on the web for long term SEO results.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
5 Reasons to Consider Pay per Click
May 16, 2011 by Christian · Comments Off
Pay per click is an advertising method used by many Internet marketers today. Instead of paying for an advertisement to be posted on a website, the business only pays when the ad is clicked.
There are many good reasons to consider adding pay per click advertising to your next joint venture. We have five potential benefits of this marketing strategy right here.
Little Cash Up Front
One of the biggest benefits of pay per click advertising is that it costs little investment up front. Some search engines might charge a small fee to set up an account, but others don’t even tack on that charge.
Instead, you pay each time a customer clicks on your site, in hopes that at least a few of those customers will be making purchases to help pay for the cost of the click. This means you only pay for your ad when it gets results, making it a savvy marketing choice for all joint venture partners to consider.
Effective Targeting Ability
Successful joint ventures are all about targeting the market correctly, which is why most begin with two companies that offer related, but different, products or services.
Pay per click utilizes this strategy to the fullest by using techniques like geo-targeting, keyword research and selection of websites according to demographics. When your marketing is targeted to those most likely to purchase your goods and services, your pay per click fees are more likely to be paid for in additional sales.
Easy Tracking
Pay per click ads are very easy to track, making it a snap for your joint venture to know just how effective your marketing campaign can be. This process is completed by tracking keyword successes, conversion rates and other techniques. When you know precisely how well your pay per click ad is performing, you can target your advertising dollars to the most effective sources more efficiently.
Anyone Can Use It
Pay per click advertising puts every business on a level playing field, whether they are a major corporation or a small business running out of the basement of the owner. The people who see your pay per click ad for your joint venture won’t have much idea of just how big or well-established your company is from the ad alone. This allows you to compete with much larger companies for your target market.
Instant Gratification
One of the best features of pay per click advertising in joint ventures is that it usually sees almost immediate results. First, these advertising campaigns can be set up in a matter of days, rather than a matter of months. As soon as your advertisement is placed, you can begin tracking the number of clicks that result. You’ll also get a higher place in search engine ranking, ensuring even better returns right from the start.
Pay per click advertising has become a popular way to get online businesses into the market mainstream. When you use this strategy wisely in your joint venture, you can enjoy big results for a minimal investment.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
5 Secrets to Internet Traffic You Need to Know
May 4, 2011 by Christian · Comments Off
Your online business needs plenty of traffic if you’re going to build a solid customer base. That may be the biggest reason to consider partnering with another business for some serious joint venture marketing. However, even if you sign on with a good JV partner, knowing how to increase website traffic will make a big difference in the success of your partnership.
We have five secrets to increasing Internet traffic that you need to know for your joint venture.
SEO
Search engine optimization is essential if you want to increase your rankings on the search engines. This is a complex and ever changing technology that requires research to stay abreast of the updates.
The proper use of keywords and phrases can make all the difference in how many people find your website. Tools like Google Keyword or Keyword Discovery can make a big difference in finding the best words to incorporate to drive the most traffic home.
Social Bookmarking
In order to drive more traffic to your website and increase the benefits of your joint venture, you will have to get social today. Social networking has become a viable method for driving traffic to your site, as well as keeping customers up to date on your latest promotions and products.
Rather than just bookmarking your main site, spend time adding bookmarks to your articles and backlinks for the greatest return on your efforts.
Article Directories
Submitting to article directories is a must for both you and your JV partner. When you
write articles for directories, you immediately establish yourself as an expert in your industry. This will increase consumer confidence in your company, so that those who do click on your backlinks to find your website will also be more likely to purchase from you.
Articles on the directories should come with backlinks and social bookmarking to help readers find your business.
Backlinks
To ensure you get the greatest return on your backlinks, watch the content to which you are adding your backlinks. Pasted content is easily detected by search engines today and automatically goes to the bottom of the pile, where your potential customers will never find it. By the same token, generated content that was so popular at the beginning of the Internet marketing era is now considered taboo by most search engines. You are much better off to create new, unique content for your backlinks that will be seen by more potential customers.
Blog Commenting
Commenting on other people’s blogs is a free, effective way to get your business name around the Internet. Add a backlink to your blog entry and wait for potential customers to find you. Look for blogs that would attract your market base for the best return on your efforts. It is also important to find high traffic blogs that have done much of the tough marketing work for you.
Internet traffic is the key to any successful online business today. Even joint venture partners can benefit from increasing website traffic using these simple techniques listed above.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.
