Intelligent Business Alliances How to Profit Using Todays Most Important Strategic Tool
March 2, 2009 by Joint Venture Marketing
Intelligent Business Alliances How to Profit Using Todays Most Important Strategic Tool
Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. “A breakthrough.”–Bestselling business author Ken Blanchard.
From the Hardcover edition.
User Ratings and Reviews
5 Stars Tools for Survival
I am responsible for my company’s strategic development activity. As such, I recognize that prudent strategic alliances serve as the lifeblood of a successful organization. Looking for advice, I called my colleagues at the Harvard Business School. They recommended Ms. Segil’s book on strategic alliances. Her book, Intelligent Business Alliances, became our proverbial “how-to” guide for our strategic development endeavors. I am happy to report the completion of a number of beneficial and synergistic relationships. Ms. Segil’s work helped craft, hone and execute my company’s strategic vision.
5 Stars Zeroing in on Forming Your Best Alliances with the Right Companies
This is a clean-cut no-nonsense approach to forming business alliances that may save you millions. Lorraine Segil is the creator of the Mindshift method of business alliances. 1000 companies went through her training on alliance management at Caltech. A third of these adopted the program and from this real-life sampling came this data. How alliances succeeded and how they failed were analyzed.
She discusses the nine different categories of alliances, their levels of risk and their levels of commitment. In forming an alliance one must be aware of where one’s business is on its business cycle, the corporation’s management style, and the purpose and goals for establishing an alliance. Once this is done, one uses her method for finding potential alliances and how to weed out the mismatches based on the above criteria. An organization and management team will be found to have a certain mindset that can be characterized.
Also, are you a global corporation or just an exporter? Answers and understandings are here.
Five Stars
5 Stars A Must Read
This book is a must read for anyone who uses alliances. Segil’s methodology is straigtforward and her keen insights are right on the mark. I am eagerly waiting for the release of her new book, “FastAlliances: Power Your E-Business” which is to hit the stories in January, 2001. I know this book will have a great impact on the way we do business in the new economy.
5 Stars Essential for my company’s success.
As the person who guides my company’s business development and strategic initiatives, I have seen first hand the power and utility in Ms. Segil’s work – without which, my firm would not have reached its current level of success. There is a profound difference between knowing the value of strategic alliances and actually crafting the proper strategy to realize synergistic relationships. I thank Ms. Segil for providing the requisite tools to build strategic alliances in such a well-written, structured format. For my colleagues and me, Ms. Segil’s book has become the proverbial “how-to” when seeking and structuring strategic alliances.
5 Stars Intelligent Business Alliances
In-depth. Informative. A must-read, especially in light of today’s e-economy. She’s the expert!
